Attracting more of the Right Customers for oGIP fruit peak
College Presentation With 5 Case Studies
1. SmartMarketing™ Concepts Proven to Increase Enrollment. The information contained in this presentation is considered strictly confidential. No part can be copied or reproduced without the consent of Early Express Services, Inc.
2. What is SmartMarketing? 3. Then Getting Analytical We Test, Measure, Change: Digital variable printing allows multiple image elements to be “tweaked” to increase response. 1. Its About First Getting Noticed We break through the daily mail clutter with dynamic eye-catching approaches . 2. Then Getting More Personal We take into consideration age, lifestyle, courses completed, etc, by leveraging 1- to-1 personalization technology to make each piece customized to the recipient.
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11. About Early Express A 30-year old company offering direct-mail response-improvement services: Data Analytics, Design, Printing, Mailing, Measuring Processing/Analyzing Data Variable Printing Data, Student Responses, Measurement. Creative & Design Campaign concepts, layout and printing preparation. Digital Printing Via Hewlett Packard Digital Press. Assemble & Mail Full-service on-site mail operation—one of the largest in the Dayton area.
