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Case CPH living lab
- 1. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - LIVE Analysis of the concert experience COPENHAGEN LIVING LAB Njalsgade 106,2 DK-2300 Kbh. S +45 2023 2205 info@copenhagenlivinglab.com
- 2. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - Consultancy with focus on user-driven- innovation Jobs: Project initiation - and management User analysis and user involvement Ethnographers and designers COPENHAGEN LIVING LAB
- 3. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - • Early phase of innovation – what are the products of the future? • Both public and private projects ( about children, young people, adults and elderly people) • Projects: the resourceful kindergarten, obstaclehunters, the good elderly life, live innovation venue and many others COPENHAGEN LIVING LAB
- 4. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - Internal understanding: it is important to understand the users needs before we design to them • Ethnographic methods: interviews, observation, shadowing, ’do-as’, staying in the field COPENHAGEN LIVING LAB
- 5. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - LIVE INNOVATION VENUE The project vision is to enhance the concert experience Based on ethnographic methods the projects will identify the most important elements of the concert experience
- 7. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - CONCERTS Junior Boys Bob Hund Snow patrol Franz Ferdinand Balstyrko Outlandish
- 8. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - LIVE INNOVATION VENUE • The analysis was based on 6 concerts og 27 informants (13-46 år) • Interviews og observations during the concerts (from their meeting before the concert until they went home) • The concert guests were asked to draw their experiences • Pre-interview ½ month before the concert
- 9. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - Poul 47, Karina 41 og børn 9 og 13, Virum 27 INFORMANTS Ivan, 27 Kbh. NV Frederik 26, Ole 27, Thue 27, Line 26, Kaja 21og Kai Arne 27 år - ledsagere til Ivan Kim, 35 Kbh. S Elisabeth, 33 Kbh. S David , 36 Næstved Signe , 36 Næstved Thomas, 33 Charlottenlund Bolette 19 Ishøj Peter 24 Kbh. Ø Christian 26 Kbh. Ø Marie 26 Frederiksberg Jakob 26 Frederiksberg Laura 20 Kbh. Peter 32 Kbh. V Allan , 33 Valby Michela 35, Smørum og kollegaer, 29 og 41 Tonni 46 Helsingø r Lotte 46 Helsingø r
- 10. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - RAW DATA ’Well, we wanted to do a social thing together – and then we thought a concert might be a good idea’ (Michela) ’I think it was on my space I found a message saying that Bob Hund was going on tour. It is a bonus that Facebook and My Space provide this information, otherwise you often miss it when ’your’ band is on tour’ (Ivan)
- 11. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - ’The borrowing people sit on the balcony’ (Christian) RAW DATA
- 13. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - RITUAL THEORY • Experience Economy research* identify cultural events as rituals • Rituals are often used to create a ‘BEFORE’ and a ‘AFTER’ which means you go through a transition * Dorte Refslund Christensen, AU, 2007, Jens Nielsen, CBS, 2008 & Martin Zerlang, KU 1989
- 14. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - RITUAL THEORY Earlier: • Confirmation (acknowledged as an adult) Today: • Extreme sport • Action holidays • Strong artistic collective experiences i.e. Roskilde Festival * Dorte Refslund Christensen, AU, 2007, Jens Nielsen, CBS, 2008 & Martin Zerlang, KU 1989
- 15. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - THE RITUAL PROCESS Everyday Or ordinary level Separation phase Separation from the everyday Climax Feeling high, forgetting yourself – ’collective buzz’ Re-integration phase Reintegration to the everyday and acceptance / acknowledgement of new knowledge and experience Ritual process
- 16. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - Job: A task or activity an individual pursues. To solve the task they search for products and services to help them 1. Functional jobs: non-emotional tasks A car help people move passengers and goods from one place to another. 2. Emotional Jobs: tasks to achieve personal goals Personal job (How do you want to feel in a specific situation) Social job (How do you want to be seen by others). OUTCOME-DRIVEN INNOVATION Functional JOBS Personal Social
- 18. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - BEFORE Impulse purchase Incubation Planning Take-off DURING Timing Transport Entrance & Orientation Establishing Warm-up Break Main Artist AFTER What now? Exit Landing THE CONCERTS EXPERIENCE’S 15 STEPS
- 19. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - INNOVATIONSMODEL SPREATION LINONOIDE REINTEGRATION Ritual proces IMPULS KØB TILRETTELÆG . TAKE OFF TIMING TRANSPORT ENTRE & ORI. ETABLERING OPVARMNING HVAD NU? EXIT LANDING Desitions steps Design parameters Design parameters Design parameters Design parameters Design parameters Design parameters Outcome based segmen- tering Innovation Space (prototyping) Desired outcome _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Ritualet Innovation Space (prototyping) HOVEDNAVN _ _ _ PAUSEINKUBATION _ _ _
- 20. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - BEFORE Impulse purchase Incubation Planning Take-off DURING Timing Transport Entrance & Orientation Establishing Warm-up Break Main Artist AFTER What now? Exit Landing THE CONCERTS EXPERIENCE’S 15 STEPS
- 21. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - BREAK • Time to fill-up, buy beer, smoke, restroom visit • Defend your positions and protect the territory • A kind of no-mands-land (you do not know what to do with yourself) • Waiting means that potentially the happy mood disappear - anti-climax
- 22. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - ’ If it takes too long it becomes anoying. (….) My experience is that your mood becomes low…. And it needs to stay up! BREAK
- 23. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - In this step the concert guests can be divied into two categories The Guards The Break Enjoyers In the break the gards focus on defending the position to make sure you have the perfect view and position. If the guards needs beer or to visit the rest room – they leave one at the time, and the remaining group protect the position . The people enjoy the break and make sure that they have new supplies, been to the restroom etc. – It is not an issue if that get a new position. BREAK
- 24. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - BEFORE Impulse purchase Incubation Planning Take-off DURING Timing Transport Entrance & Orientation Establishing Warm-up Break Main Artist AFTER What now? Exit Landing THE CONCERTS EXPERIENCE’S 15 STEPS
- 25. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - MAIN ARTIST Intro: It is time to Sing, Dance, Jump and Scream • interaction with band – to be ’seen’ and acknowledged • to forget yourself – collective buzz • unpredictable - unplanned • selfies – to show to the world outside • beers are a potential problem
- 26. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - ’The concert experience should be able to create something significant different from the everyday or create a break from everyday trivialities.’ (Jacob, Maria) MAIN ARTIST
- 28. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - The Collective Buzz-people ’Mood-enjoyers’ The collective-buzzers focus on being part of the musical experience and the collective buzz. They forget themselves and the normal social structures The ‘moodenjoyers’ can be found on the edge of the collective buzz. They enjoy the buzz and the atmosphere but they are not part of it. They have not forgotten themselves and the social structures remain. MAIN ARTIST
- 29. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - BEFORE Impulse purchase Incubation Planning Take-off DURING Timing Transport Entrance & Orientation Establishing Warm-up Break Main Artist AFTER What now? Exit Landing THE CONCERTS EXPERIENCE’S 15 STEPS
- 30. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - Intro: • Lights are turned on, clearing and cleaning • Basic needs emerge (hunger, need to find a restroom) • Need to cool down and to finish the experience • New experience added to the old reality WHAT NOW?
- 32. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - WHAT NOW? Quick home The relaxed The evaluators Party-people It is about leaving the concert venue as soon as possilbe…. To catch bedtimes, nannies or the last train. (Race to the wardrobe) It is all about taking it easy, leaving the venue slowly – leaving time for a beer or a chat. This group have a special need to consume the experience or relive the highlights from the concert. They need to be acknowledged for their experience. They want to stay in the buzz and continius to a bar or club as soon as possible
- 34. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - PROTOTYPE IDEAS Prototypes 1. The evaluation-room 2. Extra purchase 3. Listen to a concert name 4. One for the road Quick home The relaxed The evaluators Party-people It is about leaving the concert venue as soon as possilbe…. To catch bedtimes, nannies or the last train. (Race to the wardrobe) It is all about taking it easy, leaving the venue slowly – leaving time for a beer or a chat. This group have a special need to consume the experience or relive the highlights from the concert.. They want to stay in the buzz and continius to a bar or club as soon as possible
- 35. - COPENHAGEN LIVING LAB - - 30. november 2009 - - - - COPENHAGENLIVINGLAB.COM - - - SPREATION LINONOIDE REINTEGRATION Ritual Process IMPULS KØB TILRETTELÆG . TAKE OFF TIMING TRANSPORT ENTRE & ORI. ETABLERING OPVARMNING HVAD NU? EXIT LANDING Decitions STEPS Desired outcome _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Ritualet HOVEDNAVN _ _ _ PAUSEINKUBATION _ _ _ Design parameters Design parameters Prototypes Guidelines USER-test Design parameter Design parameter Prototypes Guidelines USER_test USING THE ANALYSEN