FlipFlic attaches to window blinds and uses light and temperature sensors to automatically adjust the blinds in response to environmental changes, maintaining comfort and maximizing energy savings. It aims to capitalize on the growing $71 billion home automation market, starting with a targeted $1.75 billion market for smart home window blinds in the US. FlipFlic has raised a $150k pre-seed round and is preparing for larger production runs and marketing to generate further revenue.

1. makes window blinds smart
flipflic

2. 40% of energy goes to waste through windows due to heat gain and
loss. Window coverings are there to regulate it, but it doesn’t work.

3. FlipFlic attaches to window blinds and responds to changing environment
to maintain the comfort level of daylight and maximize energy savings.
• Light and Temperature Sensors
• Solar Powered
• BLE and ZigBee communication

4. Affordable
Expensive
Smart
flipflic
Motorization

5. The home automation market will be worth $71bn by 2018, according to
Juniper Research.
TAM USA $6B
40%
12%
Homes $1.75B Buildings $4.3B smart home window blinds

6. Channels
home automation companies blinds manufacturers
homesbuildings
utility companies

7. Team
Ksenia
DmitryDesign
CEO
Technology
Sergey

8. Ksenia Vinogradova CEO, Business Development
Previous startup experience Customer Support Lead in Onthegosystems.com
Background Business Development, Project Management in Avanta Translating
Education Masters in Management and Translation
LinkedIn https://www.linkedin.com/pub/ksenia-vinogradova/22/480/3b8
Sergey Vinogradov CTO, Hardware & Software
Previous startup experience MacOS & iOS Developer in YamLabs.com
Background Enterprise Resource Planning in Manufacturing (Konar, InterComL)
Education Masters in Physics
LinkedIn https://www.linkedin.com/in/vinogradovsergey
Dmitry Vinogradov CPO, Design and Product
Background Branding Design, Graphic Design, Web Design, UI Design
Education Masters in Architecture
LinkedIn: https://www.linkedin.com/in/unknownedx/en
Team Info

9. Shipped

10. Q4 2015
Design-for-Manufacture
Early adopters
First Factory Run, New Versions
Pre-orders, SmartHome.com, HAWorld.com
Retail
Amazon, App Store, Target, Bed Bath & Beyond
Growth
Commercial solution,
Data CollectionQ4 2016
2017
Q2 2016
GO-to-MARKET

11. NEXT?
FlipFlic is for homes, buildings, and cities. Next is shared access, data collection,
analytics, security features.

12. Financials, K USD
2015 2016 2017 2018
Revenues 6 1,100 8,300 58,900
Costs 140 1,200 7,000 39,400
EBITDA -134 33 2,600 24,800

13. $150K PRE-SEED RAISED
R&D
Pre-orders, Beta
Patent, TM
Key Connections
Based in USA
CROSS BORDER ANGELS
Estonian Business Angels Network

14. Milestones
13,000 devices produced
Major integrations done
Certifications
First sales and revenue
35% Hires
1 Electronic Engineer in-house
1 Sales in-house & 2 Customer Support contract
1 Embedded Developer in-house
1 PR contract & Other Corporate
50% Financing 1st Production run of 3,000 devices, tools, certifications
10% Marketing
Co-promotion with smart home companies
Home Shows, Exhibitions
Samples for reviews
5% Other & Legal
Use of Proceeds, $1-1.5M

15. flipflic
Ksenia Vinogradova, CEO
ksenia@flipflic.com