This document provides an overview of User Centered Design (UCD). It discusses conducting user research, modeling user requirements, validating designs, and case studies. The key aspects of UCD include understanding users through research, modeling requirements based on user goals and scenarios, and validating designs through iterative testing with users. UCD helps ensure designs meet user needs and are usable, which can increase user satisfaction and business metrics like sales and loyalty.

1. User Centered Design (UCD)-Ravishyamravishyam.s@gmail.com

2. AgendaOverview

3. User Research

4. Modeling User Requirements

5. Validating and Evaluations

6. Patterns, Guidelines, Style guides

7. Case studies

8. Offline activity

9. SummaryUser Centered Design a.k.a Human Centered DesignWhat to expectWho can benefit from UCDTwo spectrums of requirementsWhere does UCD fit?UCD process flow

10. What to expect?Overview of UCD and relevant processesAlign and orient BA, Market and other research activitiesMeasurable and predictable User ExperienceBrand value and increase in subjective satisfactionEliminate individual bias

11. Who can benefit?Business- Perceived and Subjective satisfaction can aid increase in sales volume and brand appreciation. Can help in converting trust into loyaltiesProgram Managers/Product Managers- helps in planning and scoping user research and UCD activities upfrontBA- extend requirement analysis beyond business requirements. Introduce User angle into functional specificationsDevelopers- Helps in focusing on core skill, development.UI Designers- Data to drive interface and interaction designEnd Users- efficiency, effectiveness and satisfaction

12. UCD Overview

13. Two spectrums of requirementsConceptual ModelMental ModelProduct Design

14. Business requirements- Conceptual modelDomain needs

15. Conformance

16. System aspects

17. Business rules

18. Acceptance criteriaUser Requirements- Mental modelContext of use

19. Behavioral aspects

20. Environmental variables and their impact

21. Life styles

22. Cultural impacts

23. IT literacy

24. Perceived goals

25. Enhancers

26. Subjective SatisfactionUser Centered Design process flow