This document discusses the risks and lessons learned from deploying a unified communications and collaboration (UC2) platform internationally across multiple countries for a large multinational company. The company has over 18,000 employees across 28 countries with 56 main sites. When deploying the UC2 platform on a global scale, questions around dedicated vs shared infrastructure, ownership, administration, and maintenance must be addressed. Lessons from the case study highlight that cost containment, governance, security, and reducing complexity are important factors for a successful global deployment.

1. Baltimore, October 10th 2.012
Independent & International Information
Communications Technologies and
Management Consultants
Building the future
International UC2
Deployment
Risks to Overcome and Lessons Learned
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

2. Which is the
challenge we are
facing?
An undisputed global leader, requires
a worldwide network of corporate
telecommunications that provides
efficient and economical voice, data
and video communications in and
between its various sites in each
country, and between its various
subsidiaries and group companies
worldwide.
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

3. Case Study Facts and Figures
28 countries
>18.000 employees.
56 main sites (plants)
and growing up
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

4. Main Questions?
What? Why? Who? When?
Scope of the project, which services are needed?
What? Which IT infrastructure components must be included?
Which are the functional requirements?
Why? Reason why the project must be approved.
Why to invest?
For each component of the new IT infrastructure
Who?
Who Designs? Who Builds? Who Runs? Who
Manages?
When? When the resources will be available?
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

5. Some questions must be answered
It’s not only about vendor selection
 Dedicated or shared platform?
 Who is the owner of the platform?
 Who administrates it?
 Who maintains it?
These questions must be answered for all
and each of the components of the
system.
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

6. GUIDING PRINCIPLES
Root causes for Multinational’s
Infrastructure & Telco Masterplans
COMPANY BUSINESS GOALS IT PRIORITIES IT / BUSINESS INITIATIVES
MAINTAIN COST
LEADERSHIP Reengineering Projects
INTEGRATE AND
HARMONIZE PROCESSES Data harmonization Project
AND DATA
NEW PRODUCT LAUNCH
EFFICIENCY
IT Demand function
PROVIDE ANSWERS TO
CLIENTS DEMANDS IT Planning & Control function
FULL PRODUCT RANGE
IMPLEMENTATION
SUPPORT AN INTEGRATED ERP implementation and rollout
AND HOMOGENEOUS
APPLICATIONS LANDSCAPE Application Competency Centers
MARKET AND CUSTOMER
FOCUSED OPERATIONS
SUPPORT A ROBUST IT INFRASTRUCTURE AND TELCO
INFRASTRUCTURE MASTER PLANS
FAST INTEGRATION OF
ACQUISITIONS
The multinational companies are facing a transformation that has reshaped the overall
IT strategy. Business growth demands robust Applications and Infrastructure
supported by strong IT Organization and Processes
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

7. GUIDING PRINCIPLES
Drivers of Multinational’s IT Architecture
Mission
The guiding principles for IT Architecture are aligned with the Mission of IT as stated
in an IT Strategic Plan: Ensure state-of-the-art Information Technology
implementation and support for all users and processes of the Group while
optimizing resources and service levels.
DRIVERS
Cost containment at consolidated level
Maintain Costs
while improving Shift from non- to discretionary spending
Service Increase service portfolio
Reduce organizational complexity
Global
Simplification and Standardize and consolidate technologies
Standardization Optimize to a global infrastructure, considering cost implications
Choose leading global providers, avoiding dependency on single suppliers
Regional and
Design Architecture services on a global level
Business Service
orientation Provide infrastructure at optimal level (local, regional, global)
Provide an Scalable Enable quick integration of new acquisitions
and Adaptative Rapid roll-out of solutions according to business needs on common infrastructure
Architecture
Service lifecycle management
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

8. In other words …….
Multinational demands
 Focus on the business.
 OPEX instead of CAPEX. Overcome
credit restrictions.
 Cost optimization. Improved
performance cost. More efficient
business processes.
 Security.
 Don’t increase company staff.
 Flexibility. Fast adaptation to
changes.
 Mobility
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

9. Master Plan Main phases
Current Situation Analysis
Request For Information (RFI)
Business Case
Responses RFI
Business Case Comparison with RFI
Model definition –Strategic IT
Infrastructures’ Master Plan.
Request For Proposal (RFP)
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

10. REDUCED COMPLEXITY ROBUST TECHNOLOGY
x Heterogeneous infrastructure: multiple
brands and multiple technologies
x Obsolete infrastructure which does not
support integration
x > 70 Carrier providers worldwide x Traditional voice services and no
collaboration platforms
TELCO MP GENERAL
CONSIDERATIONS
VOICE
(Fixed/Mobile):
Current Situation
Analysis summary
COST CONTAINMENT CLEAR GOVERNANCE AND SECURITY
 Despite existing hidden net sales isratio of x
telecom expenses over
costs, our
low
Shared roles and responsibilities.
x Transformation plan requires investments x
Organization and policies not defined
Reporting: Lack of transparency to cost
and risk
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

11. REDUCED COMPLEXITY
ROBUST TECHNOLOGY

Homogeneous infrastructure: Single
brand and single technology
 MPLS deployment plan ongoing
x Support provided in a best-effort basis  Up to date Infrastructure
x No collaboration platforms
x > 30 Carrier providers worldwide
TELCO MP GENERAL
CONSIDERATIONS
VOICE
(Fixed/Mobile):
Current Situation
Analysis summary
COST CONTAINMENT CLEAR GOVERNANCE AND SECURITY
 The ratio of Data communications
expenditure over net sales is low
x Shared roles and policies not defined
Organization
and responsibilities.
x Transformation plan will increase recurring x Reporting: Lack of transparency to cost
costs on Data and risk
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

12. Current Situation Analysis (II)
Total Telecom Cost (Ceramic & Tiles)
1.000.000
900.000
800.000
700.000
600.000 No info
Cost in €
Mobile Voice
500.000
Fixed Voice
400.000 Data Comm
300.000
200.000
100.000
0
Romania
Germany
Portugal
UK
Tiles-Brazil
Tiles-USA
China
Malaysia
Croatia
Moroco
Poland
Czech
France
Russia
Slovakia
Tiles-Spain
Italy
Netherlands
Brazil
Bulgaria
Spain
Singapore
Austria
Argentina
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore Switzerland

13. Current Situation Analysis (III)
% Telecom/ Net sales
0,800%
0,700%
0,600%
0,500%
Cost in €
0,400%
0,300%
0,200%
0,100%
0,000%
Slovakia
Tiles-Spain
Tiles-Brazil
Tiles-USA
Italy
China
Czech
Spain
Croatia
France
Bulgaria
Moroco
Poland
Romania
Russia
Singapore
Austria
Malaysia
Argentina
Switzerland
Brazil
Portugal
UK
Germany
Netherlands
Some countries have very bad ratios and significant expenses: Brazil and Russia
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

14. UC2 solutions components
A. UC2 and VoiP Servers:
a) Presence.
b) Corporate directory.
c) e-mail server
d) Voice server.
e) fax server, etc.
B. Gateways with or without supervision.
C. Cabling system
D. LAN wire and wireless Ethernet equipment. (Transport equipments)
E. Terminals
F. Lines to public networks: ISDN or Internet.
G. Links between sites. WAN network Local and international
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

15. Scenarios Definition
1. Types of Potential providers:
• Aggregators. System integrators
• Traditional Carriers, fix, mobile or converged.
• IT providers
• Niche providers
• Global network services providers (GNSP) as defined by Garner Group.
2. Who designs? Who Builds? Who Runs? Who Manages?
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

16. Scenarios Selection
1. In-house: This task is considered strategic and is
carried out with ROCA’s own or internal
resources.
2. Smart sourcing (local or niche): These tasks, due
to their specific nature and level of criticality, are
undertaken by a specialist local company.
3. Project-based: This task is performed
occasionally and as a technical project.
4. Strategic sourcing: The tasks are assigned to
specialised companies through medium- or long-
term strategic agreements. It is regarding the
provision of these services that information is
requested through this RFI.
CDC: corporate level or central services
HUB: regional, country or group of countries level
SITE: in each physical location
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

17. Services Availability
EMEA AS IA LATAM T IL E S
CZECH REPUBLIC
NETHERLANDS
SWITZERLAND
SINGAPORE
PORTUGAL
BULGARIA
MALAYSIA
GERMANY
INF R AS T R UC T UR E S & T E C HNOL OG Y
Argentina
CROACIA
MOROCO
AUSTRIA
Romania
POLAND
FRANCE
Slovakia
RUSSIA
BRAZIL
BRAZIL
CHINA
SPAIN
SPAIN
ITALY
USA
UK
IT Us ers 140 75 170 37 42 24 42 10 129 330 40 216 5 1143 382 43 324 148 14 95 289 190 196 145
T elephony Us ers 203 123 229 43 41 18 60 15 154 378 378 213 5 1295 270 44 342 209 11 103 143 510 184 140
Internet S ervic es
W eb Hosting VB O B BO VB O VB O VB O B VB O BO BO B BO B VT B O VB O B VB O B B VB O VB O BO TBO VT B O VT B O
D omain S ervices VB O B BO VB O VB O VB O B VB O BO BO B BO B VT B O VB O B VB O TB TB TBO VB O BO TBO VT B O VT B O
P ortals services VO O VO VO VO VO O O O VT O VO VO T T TO VO O TO VT O VT O
UC 2
eMail TBO TBO TBO TBO TBO TBO TBO TBO T BO TBO TBO TBO TBO TBO TBO TBO TBO TBO TBO TBO TBO TBO TBO TBO TBO
T eam W orkspace TBO TBO TBO TBO TBO TBO TBO TBO T BO TBO TBO TBO TBO TBO TBO TBO TBO TBO TBO TBO TBO TBO TBO TBO TBO
IM TBO TBO TBO TBO TBO TBO TBO TBO T BO TBO TBO TBO TBO TBO TBO TBO TBO TBO TBO TBO TBO TBO TBO TBO TBO
Meta D irectory TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO TO
VoIP S E R VIC E S
E nd User devices VT B O VT O VT B O VT B O VT B O VT B O VT O VT B O VT B O VT B O VT O VT B O VT O VT B O VT B O VT B O VT B O TBO TBO TBO TBO TBO TB VT B VT B
C luster servers VT B O VT O VT B O VT B O VT B O VT B O VT O VT B O VT B O VT B O VT O VT B O VT O VT B O VT B O VT B O VT B O TBO TBO TBO TBO TBO TB VT B VT B
V oice servers VT B O VT O VT B O VT B O VT B O VT B O VT O VT B O VT B O VT B O VT O VT B O VT O VT B O VT B O VT B O VT B O TBO TBO TBO TBO TBO TB VT B VT B
G ateways with surveillance VT B O VT O VT B O VT B O VT B O VT B O VT O VT B O VT B O VT B O VT O VT B O VT O VT B O VT B O VT B O VT B O TBO TBO TBO TBO TBO TB VT B VT B
B reak-out/in equipment TBO TBO TBO TBO VT B O TBO TO TBO T BO TBO TO TBO TO VT B O VT B O TBO VT B O TBO TBO TBO TBO TBO TB VT B VT B
E NT E R P R IS E C OMP UT ING
C orporate D C VO O VB O VB O VB O VB O O O O VT B O VO VB O B VOT VOT B OT BO VT B O VB O
HUB s D C VO O VB O VB O VB O VB O O O O VT B O VO VB O B VO VOT B OT BO VT B O VB O
S ite VO O VO VO VO VO O O O VT O VO VO VO VO O O VT O VO
C AR R IE R S E R VIC E S
F ixed C arrier A greements VT B T TB VT B VT B VT B T VT B VT B TB TB TB T VT B VT B T VT TB TB VB B B B VT B VB
Mobile C arrier A greements B B TB TB TB TB TB B TB B B TB TB TB TB TB TB TB TB TB TB VT B
G lobal D ata C arrier A greements VT B O VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B O
G lobal Internet A greements VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B O
A rea D ata C arrier A greements VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B O
A rea Internet A greements VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B VT B O
T R ANS P OR T E QUIP ME NT S
W ireless E quipment VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O
B ackbone E quipment VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VO VT O VT O VT O VT O
P eripheral E quipment VT B O VT O VT B O VT B O VT B O VT B O VT O VT B O VT B O VT B O VT O VT B O VT O VT B O VT B O VT B O VT B O VT B O VT B O VT B O VT B O VT B O VT B O VT B O VT B O
B OR DE R E QUIP ME NT S
F irewalls E quipment VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O TO TO VT O VT O VT O VT O VT O VT O VT O VT O
P roxy E quipment VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O TO TO VT O VT O VT O VT O VT O VT O VT O VT O
V P Ns S ervices VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O TO TO VT O VT O VT O VT O VT O VT O VT O VT O
S MT P eMail G ateways VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O TO TO VT O VT O VT O VT O VT O VT O VT O VT O
B alancing & R everse P roxy VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O VT O TO TO VT O VT O VT O VT O VT O VT O VT O VT O
C AB L ING S Y S T E MS
C abling C ore B ackbone V V V V V V V V VT V V V V V V V VT VT VT
C abling S tructured L A N VB B VB VB VB VB B VB VB B B VB B VT B VB B VB VB VB VB VB VB VT B VT B VT B
C abling P O T S V V V V V V V V VT V V V V V V V VT VT VT
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

18. Master Plan Main phases
Current Situation Analysis
Request For Information (RFI)
Business Case
Responses RFI
Business Case Comparison with RFI
Model definition –Strategic IT
Infrastructures’ Master Plan.
Request For Proposal (RFP)
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

19. Business Case (I)
1. Investment. Which is the cost of buying the new UC2.
2. Operation Cost:
1. UC2:
a) Traditional maintenance.
b) Administration.
c) Managing cost.
2. Carrier services.
a) Fix.
b) Mobile.
c) Data.
i. WAN
ii. Internet.
3. Evaluate potential hard$ savings: Ex. Least Call Routing.
4. Evaluate soft$ savings
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

20. Business Case Summary
Yearly carrier services cost is equal to the total
investment necessary to implement a UC2
solution.
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

21. Cost structure
Cost trends
Administration
++
Maintenance Administration • UP
•Administration
Amortization •Amortization, in less years.
?
Maintenance
Other international Amortization • WAN
Mobiles to counties in network = Fix number of years
depending
• Down
on contract • International calls.
Fix to countries in network
-
International internal mobiles - Other international
• Mobile Calls.
-
Mobiles to counties in network
x
x
International fix internal Fix to countries in network • National Calls
National Mobile Calls - International internal mobiles
National Mobile Calls •Disappear
National external calls = National external calls
• Internal calls.
x
Internal in-coutry calls
- Voice Lines
• In-country and
Voice Lines
Local WAN between countries in
Local WAN + network
International WAN
International WAN
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

22. Master Plan Main phases
Current Situation Analysis
Request For Information (RFI)
Business Case
Responses RFI
Business Case Comparison with RFI
Model definition –Strategic IT
Infrastructures’ Master Plan.
Request For Proposal (RFP)
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

23. Master Plan Main phases
Current Situation Analysis
Request For Information (RFI)
Business Case
Responses RFI
Business Case Comparison with RFI
Model definition –Strategic IT
Infrastructures’ Master Plan.
Request For Proposal (RFP)
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

24. MODEL DEFINITION
Service Delivery Scenarios
A B C
Business as Usual Smart Sourcing Outsourcing
 Corporate provides  Corporate sets  Corporate sets strategy
guidance and coordination standards and manages and manages Global
 Contracts self-managed Global Agreements Agreements
ORGANIZATION locally (exception: MPLS  Global Agreements  Global Agreements
data lines) negotiated by Corporate. negotiated by Corporate.
Contracts signed locally Contracts signed locally
 Owned by each Legal  Preferred Global  One Global Partner who:
Entity Partner/s who: – Manages our telecoms
INFRASTRUCTURE – Manages our telecoms as a single network
as a single network – Owns the
– Owns the infrastructure infrastructure and rents
 Multiple service providers and rents it to each Legal it to each Legal Entity
decided at Legal Entity Entity – Provides all traffic,
TRAFFIC level – Provides all traffic, either directly or by
either directly or by means of local carriers
means of local carriers – Maintains and runs
– Maintains and runs operations locally
 In-house. operations locally,  Telco service catalog
 Multiple service providers customizing the solution centralized by Partner
MAINTENANCE AND decided at Legal Entity when needed
OPERATIONS level Telco service catalog
managed centrally by
Roca
Different Service Delivery Scenarios, from current decentralized-multiple
provider model to a centralized-one partner sourcing
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

25. MODEL DEFINITION
Scenarios SWOT Analysis
A B C
Business as Usual Smart Sourcing Outsourcing
 Adaptative  Adaptative  Standardization
 Stakeholder satisfaction  Techno. Added Value  Techno. Added Value
STRENGTHS  Improved Quality  Improved Quality
 ↑ Scalability (new  ↑↑ Scalability (new
acquisitions integration) acquisitions integration)
 Hidden costs  Internal resources  Long term commitment
 Little standardization  Flexibility
WEAKNESESS  Lack of service offering
 Cost containment  Cost containment
Techno. Refresh  Techno. Refresh
OPPORTUNITIES  Collaborative environ.  Collaborative environ.
 Virtual Office  Virtual Office
 Technological  ↑ Vendor dependency  ↑↑ Vendor dependency
obsolescence  ↑ Service reversion  ↑↑ Service reversion
THREATS  Resistance to change  ↑↑ Resistance to change
Recommended option for any Multinational to renew and update its
telecommunication infrastructure and services is the Smart Sourcing model
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

26. MODEL DEFINITION
Sourcing Strategy in each Scenario
A B C
Business as
Smart Sourcing Outsourcing
Usual
VOIP/UC Services
Hardware Local player Global Partner Global Partner Telephony servers & gateways
Connectivity In-house In-house Global Partner Link between VoIP and Applications
UC Services In-house In-house Global Partner eMail, Instant Messaging, Collaboration…
End User devices & support In-house Local Partner Global Partner Devices (mobile, telephone, Blackberry)
Transportation Devices
WIFI In-house Local Partner Global Partner Wireless access to premises
LAN In-house Local Partner Global Partner Network services
Backbone In-house In-house In-house Network core management
Cabling Local player Local Partner Global Partner Data & voice cabling
Border equipment In-house In-house In-house Security & traffic routing
Carrier Services
Fixed voice Local player Local Partner Global Partner Traffic and services
Mobile voice Local player Local Partner Global Partner Traffic and services
Data comms. Global Partner Global Partner Global Partner Traffic and services
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

27. Managed Services
 Business school recommendations: Focus on your business.
 Outsource any aspect which is not directly involved with your
business.
 Is it possible to do in a so complex system as a corporate
communications international network?
 Is it possible to do it globally?
 Companies that provide this service:
 Global Carriers GNSP,
 Global IT companies (IBM, HP, etc)
 In theory they offer to manage the current solution and move
to a new UC2 solution.
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

28. Global Network Service Provider
Advantages Risks
 Point to point service.  Product focus. Standardized
 Only one provider. solutions.
 Only one invoice  Complex contracts and agreements.
 Provide a “complete” solution.  Complex migration process from
WAN, LAN, Platform, current situation to new scenario
Terminals, Lines and Traffic.  Little flexibility to install valued added
applications as Call Center,
Presence, etc.
 Amortization calculated according
contract period
My feeling is that the service where a GNSP feels comfortable
is in the international WAN.
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

29. Busines Case / RFI Response Comparison
1. WAN control and management is mandatory for all the vendors to offer a global service.
2. Establishing a global agreement for Mobile services is not realistic due to local legislation constrictions.
3. Establishing a global agreement for Fix telephony lines and voice traffic services is also not realistic, but
with less restrictions than in the mobile case.
4. All vendors are ready to provide an international voice corporate network service over a WAN.
5. GNSP are not available to fulfil all the communications needs of any multinational in all the sites.
6. About the migration from current situation to a new one, in general terms, GNSP doesn’t want to
subrogate current agreements.
7. The migration process, from current situation to the new scenario, is complex and would last
approximately two years. Focus on final situation and avoid transitorily situations is strongly
recommended.
8. GNSP prefers to manage his homologate equipment.
9. CISCO is the preferred equipment vendor.
10. The scenario is viable technical and economically for most of the services: Internet services, VoIP,
Enterprise Computing, WAN, Transport equipments and cabling systems.
11. Border equipments need an adhoc study. GNSP responses are very different. Some important
restrictions about the equipment and the scope of the service are present. The criteria applied by each
GNSP are very different.
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

30. Options
1. Do nothing.
2. Contract a GNPS for
LAN,WAN, UC2, Data
Center e Internet
Services
3. Smart sourcing
4. Minimum actions to
maintain the old systems
running
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

31. NEXT STEPS
What if we do nothing…
“Do nothing” scenario At least we must:
 Investments are in survival mode Renegotiate current Telco contracts
x The obsolescence of Upgrade current Switchboards
Switchboards is a real risk to
STOP operations
x No group level governance model
& transparency
x Poor service quality
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

32. Master Plan conclusion
And the winner option was …..
Smart Sourcing
 Worldwide Mobile – RFP
UC2 RPF Core network.
UC2 Implementation Country by country.
TEM audits country by country driven in
parallel with UC2 deployment Proposed
Organizational model
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

33. VIABLE SCENARIOS AND STRATEGY
INITIAL FINAL
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

34. Other Conclusions of Master Plan
1. The obsolescence of current PBX is a real risk for the business.
2. LAN equipment must also be upgraded.
3. Telecom cost should be optimized. Especially is some countries with very
bad ratios.
4. Current Management model must be modified.
5. Directors understand the value of UC2 for a multinational.
6. Outsourcing process was discarded.
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

35. WWTEM
Worldwide Wireless Telecom Expenses
Management
The devil loads mobile costs
everywhere, avoid surprises.
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

36. Why are you
talking about TEM
in an UC2
presentation?
Because it helps to
get project approval.
There is money here.
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

37. MOBILE COST ANALYSIS
Top 12 country.
Coste Media coste
Empleado
País móvil/factura País País móvil /usuario
con móvil (%)
ción (%) /año
Bulgaria 0,28% Países Bajos 71,43% Malaysia 3.324,14
Países Bajos 0,23% Alemania 70,27% Francia 2.106,28
Suiza 0,19% UK 66,18% USA 1.975,64
Croacia 0,18% Francia 57,58% Croacia 1.885,54
Brasil 0,18% Brasil 36,30% Países Bajos 1.410,17
USA 0,16% Suiza 35,90% Brasil 1.194,62
Rep. Checa 0,16% Austria 31,95% Suiza 871,08
Francia 0,15% Bulgaria 24,08% China 821,63
Portugal 0,11% Argentina 21,19% Portugal 797,53
Argentina 0,07% Rep. Checa 21,01% Rep. Checa 595,36
Polonia 0,07% USA 19,03% España 459,54
Malaysia 0,06% Polonia 18,37% Alemania 442,81
Coste móvil/facturación (%) Empleado con móvil (%) Media coste móvil /usuario /año
0,30% 80,00% 4.000,00
0,25% 60,00% 3.000,00
0,20%
0,15% 40,00% 2.000,00
0,10% 20,00% 1.000,00
0,05%
0,00% 0,00% Austria 0,00
Polonia
Croacia
China
Alemania
Alemania
Francia
Argentina
Francia
USA
USA
Suiza
Malaysia
Suiza
Bulgaria
Brasil
Brasil
Rep. Checa
Rep. Checa
UK
Portugal
España
Croacia
Polonia
Países Bajos
Países Bajos
Argentina
Francia
Suiza
USA
Brasil
Rep. Checa
Bulgaria
Malaysia
Portugal
Países Bajos
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

38. High cost of roaming and data and increasing.
España / Portugal / Suiza
8%
21% Cuotas
Mensajes
25%
4% Nacional
Datos
Roaming
13% 29% Internacional
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

39. Typical situation of Mobile services
and agreement in a subsidiary in a
foreign country
 4 subsidiaries, 4 different agreements, 3 different providers.
 Penalties for anticipated cancelation because terminals have
been provided free of charge.
 Each subsidiary has been applying different management
criteria.
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

40. UC2
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

41. Requirements established
 Promote the use of collaboration tools inside the organization.
 Promote visual communications. Rich communication.
 Advanced telecom services:
 E-fax.
 Voice mail.
 Integration with desktop applications.
 Use simple telephony sets. All the advanced functionalities in the desktop
applications.
 Minimize the number of analog devices, including fax machines.
 Only SIP protocol.
 Integration with corporate directory.
 Convergence fix – mobile. A mobile is an extension of the network.
 On-number service.
 Integration with corporate directory.
 Reduce the number of local links to public telephony networks, fix and mobile
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

42. UC2 Unified Communications
and Collaboration
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

43. Softphone
 One-number service.
 Traveling with your desktop phone.
 Communications based on presence: Establish the policies when, by who, and
how you want to be contacted everywhere at anytime.
 Select your preferred device and your presence status.
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

44. IP Videoconference
Traditional videoconference
rooms integrated in the platform
as another terminal.
Everybody can join the meeting, only needs a device
with Internet access.
Conventional videoconferencing rooms
integration.
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

45. Initial Situation
Main factory
Factory II HQ
RDSI RDSI
RDSI MOVILES
Gallery
Site A Site B Site C Site D
RDSI MOVILES RDSI RDSI RDSI
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

46. Issues to be considered to establish
the Design Criteria
1. POTS Cabling in Plants. Analog
extensions.
2. Current desktop applications,
specially presence.
3. Global employees directory. LDAP
integration.
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

47. UC2 – Conceptual Network design.
ISDN Mobile
ISDN
Surveillance
gateway
Data Center I
WAN
ISDN Mobile
Data Center II
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

48. UC2 – Conceptual Network Design
Other Countries
ISDN Mobile Moviles Moviles
Galler Factory I Factory II
y
MPLS WAN
INTERNACIONAL ISDN
ISDN
Data Center I
ISDN Mobile
BCN
MAN
Data Center II
SPAIN MPLS WAN
ISDN
Show Room
ISDN
Company HQ Main Factory
Small Factory I Branch office
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

49. IT INFRAESRUCTURE ARCHITECTURE
HOSTING PRINCIPAL HOSTING SECUNDARIO
BACKUP
Servidor
Gestión Servidor
Telefonía CLUSTER Telefonía
LAN
Pruebas
Centros cliente sin superviviencia
INTERNETB
WAN
INTERNET A
IP
Centros Cliente con Servidor
CENTROS cliente con superviviencia RDSI
3XXXX
4XXXX
Monitorización
LAN
LAN
MOVILES
Equipo de las delegaciones integrado 6XXXX
con supervivencia
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

50. Solution Block Diagram
Where are the problems?
Traffic cost
and
stadistics
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

51. Mobile & Fix 6 digits corporate abreviatted number plan ABCDEF
Version 15/12/2008
MOBILE FIX
A B C D E F A B C D E F Region Country Site ID Location
6 6 1 1 0 EMEA Spain DI Diagonal
6 6 1 1 0 EMEA Spain DI Diagonal
6 6 1 1 0 EMEA Spain NU Numancia
Global Corporate
6 6 1 1 1 EMEA Spain GV Gava
6 6 1 1 2 EMEA Spain AH Alcalá de Henares
6 6 1 1 3 EMEA Spain DH Dos Hermanas
6 6 1 1 4 EMEA Spain CV Cerdanyola del Vallés
6 6 1 1 5 EMEA Spain EU Europa
6 6 1 1 7 EMEA Spain AG Alcalá de Guadaira
6 6 1 1 8 EMEA Spain SA Sarria
abbreviated
6 2 0 1 2 0 EMEA Switzerland LF Laufen
6 2 0 1 2 0 EMEA Switzerland LF Laufen
6 2 0 1 2 0 EMEA Switzerland CG Carouge
6 2 1 1 2 1 EMEA Austria WI Wilhelmsburg
6 2 2 1 2 2 EMEA Austria GM Gmunden
6 2 3 1 2 3 EMEA Croatia ZA Zaprešić
6 2 4 1 2 4 EMEA Czech Republic PR Prague
number plan
6 2 4 1 2 4 EMEA Czech Republic PR-ShR Prague
6 2 5 1 2 5 EMEA Czech Republic BE Bechyne
6 2 6 1 2 6 EMEA Czech Republic ZN Znojmo
6 2 7 1 2 7 EMEA Bulgaria KA Kaspichan
6 2 8 1 2 8 EMEA Bulgaria SF Sofia
6 2 9 1 2 9 EMEA Romania BC Bucharest
6 3 0 1 3 0 EMEA Portugal LE Leiria
6 3 0 1 3 0 EMEA Portugal LE Leiria
6 6 1 3 1 EMEA Spain BU Burgos
6 3 3 1 3 3 EMEA Portugal BL Agueda
6 6 1 3 4 EMEA Spain CR Cortes
6 3 7 1 3 7 EMEA Portugal AN Anadia
6 3 8 1 3 8 EMEA Portugal CN Cantanhede
6 4 0 1 4 0 EMEA Netherlands BX Benelux
6 4 1 1 4 1 EMEA Russia CK Cheboksary
6 4 2 1 4 2 EMEA Russia MK Moscow
6 4 3 1 4 3 EMEA Russia MK-WHSE Moscow
Small companies feel
6 4 4 1 4 4 EMEA Russia NK Novocheboksarsk
6 4 5 1 4 5 EMEA Russia TO Tosno
6 4 6 1 4 6 EMEA Russia MW Moscow
6 5 0 1 5 0 EMEA France SO Saint Ouen L'Aumoine
uncomfortable with the
6 5 1 1 5 1 EMEA Germany SU Staudt
6 5 1 1 5 1 EMEA Germany SU Staudt
6 5 2 1 5 2 EMEA Italy CA Casarile
6 5 2 1 5 2 EMEA Italy CA Casarile
new plan.
6 5 3 1 5 3 EMEA Moroco MA Settat
6 5 4 1 5 4 EMEA Poland GR Gryfice
6 5 5 1 5 5 EMEA Poland GL Gliwice
6 5 5 1 5 5 EMEA Poland GL Gliwice
6 5 6 1 5 6 EMEA Slovakia BV Bratislava
6 5 7 1 5 7 EMEA UK CO Coalville
6 5 8 1 5 8 EMEA UK EV Evesham
5 1 0 2 1 0 ASIA China HK Hong Kong
5 1 1 2 1 1 ASIA China SH Nanhai
5 1 2 2 1 2 ASIA China ZH Suzhou
5 1 3 2 1 3 ASIA China SG Shanghai
5 1 4 2 1 4 ASIA China FH Foshan
5 1 5 2 1 5 ASIA China TA Tangshan
5 3 0 2 3 0 ASIA India
5 5 0 2 5 0 ASIA Malaysia BB Batang Berjuntai
5 5 1 2 5 1 ASIA Malaysia GE Glenmarie
5 5 2 2 5 2 ASIA Malaysia PJ Pelaling Jaya
5 7 0 2 7 0 ASIA Singapore SN Singapore
4 1 0 3 1 0 LATAM Brazil JU Jundiai
4 1 1 3 1 1 LATAM Brazil RC Recife
4 1 2 3 1 2 LATAM Brazil SR Serra
4 4 0 3 4 0 LATAM Argentina BA Lanus - Buenos Aires
8 1 1 7 1 1 TILES Brazil CL Campo Largo
8 1 2 7 1 2 TILES Brazil MT São Mateus do Sul
8 1 3 7 1 3 TILES Brazil SZ Santa Luzia
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

52. Unified communications Cluster
MOBILE
CARRIER ISDN
MOBILE MOBILE PAIS
CARRIER ISDN CARRIER ISDN LOCAL
LOCAL PAIS LOCAL PAIS
Wan
internacional
MPLS
Internet
SIP CLUSTER
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

53. Unified communications Worldwide Network
M M M
F F F
M M M
M F F M F F M F F
Wan Wan Wan
Inter Inter Inter
net net net
SIP CLUSTER EMEA SIP CLUSTER LATAM SIP CLUSTER ASIA
WAN Internet
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore

54. Building the multinational Own
Cloud
Corporate
Cloud Services
International UC2 Platform Deployment: Risks to Overcome and Lessons Learned STC 2.012 Conference - Baltimore