The power of Collaboration in the Digital era

The power of international collaboration in the digital era © 2016 All rights reserved. E-mail: argelich@argelich.com Tel. +34 93 415 12 35 - 1 -
The power of international
collaboration in the digital era
Cutting-Edge Strategies to Build an International Network of Partners and Friends
Living in a networked world
Zhenjiang, China, September 12, 2016
Independent, International, Innovative
Digital Business & Technology Consultants

Profile
The company was founded by Mr. Agustín
Argelich after the Barcelona ’92 Olympic
Games. He was one of the youngest
project leaders in the Barcelona ’92
Olympic Organizing Committee.
Argelich Network is an independent, international &
innovative digital technology consultants serving
governments & enterprises.
• Project Leadership
• Digital Transformation
• Telecom Expense Management
• Start-up Mentoring
• Training
• Unified Communications & Collaboration
• Internet of Things
• Digital Business & Cooperative Economy
• Customer Interaction Centers
• IP Networks – IP Infrastructures.
• Smart Cities – Intelligent Communities
• Mobility
• e-health
• E-learning
• Digital investments.

SCTC is an international organization of independent
telecommunications and information technology
consultants who serve clients in business and
government.
Founded in 1976. Celebrating its 40th anniversary.
Based in California.
SCTC members adhere to strict professional
standards and a rigorous code of ethics.
The Standard of Excellence in
ICT Consulting
SCTC is dedicated to improving the competence of its members so that they may serve
clients with reliability, integrity, and the highest level of professionalism.
Thinking of building a better future

Agenda
Content
Technology Strategy
How is the current ecosystem?
How is the digital ecosystem?
How can we response and
create welfare?

TO FISH
When Do We Use a Network?

To protect ourselves

To be connected

To rescue
somebody
When Do We
Use a
Network?
 To rescue somebody

Our brain is a
network
We use a
network:
TO THINK

NETWORK IS POWERFUL CONCEPT
 To think
 To fish
We need telecom networks to
create wealth as well as for
safety and security reasons.
 To be connected
 To protect
ourselves
 To rescue somebody

The market is networking, a network of personal
and business relationships and contacts that
provide great fluidity and efficiency through
advanced electronic networking.
Life is networking.

Stephen Covey,
The 7 habits of highly effective people
If you are
interdependent,
you are efficient

Be efficient, my friend
A person, machine, or
organization that is
efficient does a job well
and successfully, without
wasting time or energy.
Collins Cobuild Essential English Dictionary

Let’s take Gaudi’s thoughts.
What’s happening with telecoms?

What’s happening with telecoms?
Everything comes from the great book of nature.

Networks are the nervous system of
any organization
The nervous system transports
different kinds of signs and
orders, sounds, images, touch,
heat, cold, etc.
An IP telecommunications
network transports in a
transparent way different
kinds of information: voice,
data, video, control.
We have evolved from
separate service-specific
networks to a single network.
We are moving on to a more
efficient and natural solution.

The brain is protected by the skull, i.e. a
Data Center.
Where is your
Data Center
located?

In the Cloud !!!!

Fog !!!!!!
• Private or Public Clouds?
• Investments or Pay per use?
• What about privacy?
• Standard or Customized?

IP converging network architecture
WAN link between sites – Carrier Ethernet Serv.
Symmetric throughput between 2 Mb and 10 Gb
or higher
CAMPUS NETWORK
Single Fiber Optic 1/10 Gb links between nodes
WIRE CAPILLARY NETWORK Ethernet 10/100/1000 Twisted Pair CAT Ve V or VII
WIRELESS CAPILLARY NETWORK Wi-Fi 802.11g/n 11/54/600 Mb
Video IP Data Voice Control
Network
Management
Content
Analytics
REAL-TIME
Off-line
Applications
Corporate
Telephony
Network
Medical
Equipment
Industrial
Signals
REAL-TIME
Alert Statistics
Corporate IP
TV
CTI Contact Center
Multi-Videoconference IP
Unified Communications and Collaboration
Communication Based Process Automation
WWAN – Mobile Network Operator Services
GPRS – UMTS – HSDPA-LTE
UP TO 100 Mbits.

Standard
hardware +
software
There is no finish line
New applications
Virtuous circle of innovation
Software
Servers
Ethernet
switches
WAN link between sites – Carrier EthernetServ.
Symmetric throughputbetween2 Mb and 10 Gb
CAMPUS NETWORK
Single Fiber Optic 1/10 Gb links between nodes
WIRE CAPILLAR NETWORK Ethernet 10/100/1000 Twisted Pair CAT Ve V or VII
WIRELESS CAPILLAR NETWORK Wi-Fi 802.11g/n 11/54/600 Mb
Video IP Data Voice Control
Network
Management
Content
Analytics
REAL-TIME
Off-line
Applications
Corporate
Telephony
Network
Medical
Equipment
Industrial
Signals
REAL-TIME
Alert Statistics
Corporate IP
TV
CTI Contact Center
Multi-Videoconference IP
Unified Communications and Collaboration
Communication Based Process Automation
WWAN – Mobile Network Operator Services
GPRS – UMTS - HSDPA,

Mass Storage
Applications Servers
Control Accesos
Hilo Musical
VideoVigilancia
Detectores sondas
VideoConferencia IP TV
Sonorización
Voz
Megafonía
Tracking
Biometric
Internet
LAN – WAN IP
Network Management
VPN
Remote Workers
IP converging network
architecture

Mobility is the “fall of the wall” in
communications
No more borders, no
more geographical
limits in your network
Voice, data, video and
control signals.
Wireless high capacity
data networks
No more walls in any organization/ community
High capacity network ports are
available everywhere

High capacity symmetric network ports
are available everywhere

Symmetric high-capacity WAN and LAN
Ethernet links you with all the World
Share information and resources.
The New Digital Telecom Era
.

Internet Protocol
IP
Only One Network

Objective - Retos
UC2: Unified
Communications and
Collaboration
Use the right tool
What are the
right tools?
Social networks
Use the right
technology
IP Telecom networks
What can we do with these
tools?

Infant Protection
LabResults
Nurse call
Security System
Location Tracking
IT System
Monitoring
ADT System
Pager
Remote
Monitoring
Devices
Digital
Signage/
Whiteboard
Smart
Phones
Web
Wireless
Telephony
Enterprise-widedirectory,presence,
preferenceand escalation rules
Deliveryto right
endpoint
Web
Directory
Emergency
Notification
Speech
Recognition
Wireless
Telephony
Dashboard
On-site
Paging
OnCall
Alarms
Integration
E911
Nurse Call
Integration
RFID
Presence
Call Recording
Call Accounting
Operator
Console
Unified
Communications
Services
Universal
connectivity to
data sources
1. Collect the information where it occurs.
2. Apply the rules and procedures. Support decision tools.
3. Processed information is delivered to the key person wherever s/he is.
3 Steps

Business Process Automation and
Optimization
Shorter processes cycle of life.
Avoid human errors
Small changes is also innovation

Video age
12%
35%
53%
Kinesthetic
Audio
Visual
You CANNOT renounce your most
important communication channel.
Persuasion channels
Human
communications
are not easy.
High-capacity IP networks
allow video transmission.
“The world runs through
visual communication.”
John Chambers, CISCO CEO, Barcelona Mobile Global Congress,
February 2008

OR
Internet economy is a client
centric economy

 How are you communicating with your clients and with your collaborators?
 The digital generation use other tools are you ready?
 Do you really know your clients expectations?
 Multimedia & Multichannel contacts : mail, chat, video, voice, co-browser.
Customer Interaction Center
Customer Experience Center
OR
Internet economy is a client centric economy

Source: Phil Edholm (Avaya Inc.) Concepts for the future of real time collaboration. STC Conference Orlando October 2.011
Use the right
Communication Media

Work on a
network
Rigid organizations have
no future in a
changing world.
Learning organization
Multinational and multidisciplinary teams
Work on a
project
basis

Three-
dimensional
and
polyhedral
reality
Complex and
multidisciplinary
projects

Multinational
and
multicultural
teams working
on network
from far away
different
locations
El near
future is ….
Work on a
project
basis

The creative
process
comes
interlinking
seemingly
unrelated
things.

To get a
great and
disruptive
idea you
must be
Renaissance

Disciplined
Collaboration
Undisciplined
Collaboration
Disciplined
Collaboration
Centralized
Autonomy
(silos)
Performance from decentralized work
Performance
from
collaboration
Low
Low
High
High

What
can we
do?
Which
one is
the right
way?

Ignore the nature of reality
Remaining isolated
Option I:

“Procrastinate”
is an ugly verb
Why are we
delating
decisions?

The party is over
The ancient regime has disappeared

Why is it so difficult to
implement a change?
“Humans only
change when they
actually realize the
consequences of not
doing it.”
It’s easier to do
nothing.

OR

Demographic considerations
new generations,
our teenagers, are
more innovative
and dynamic than
enterprises.
Many directors ask
their kids about IT.
They have always
been living with what
we (adults) call “new
technologies.”
Probably, it is the first time in
human history that

More needs
Few qualified
resources
Spanish population pyramid 2016
Social and Demographic changes
Only
Technology
can help us

Product
Obsolescence
Skill
Obsolescence

Analog technology has already died, you cannot maintain it.
New digital solutions, new functionalities, soft-based,
continuous improvement, simpler, more efficient.
Analog Blackout

Your competitors
will do it

History lessons learned
 Don’t ignore the nature of things.
 Use the right technology.
The Polish Pomorska Cavalry, ignoring the nature of our
tanks, had charged them with swords and lances and had
suffered tremendous losses.
General Heinz Guderian,
commander of the 19th Corps.

There is no other
option.
Our clients asked us to
provide services out of Spain.
April 13, 1970, at 21:30: Jack
Singert from Apollo XIII at 320,000
km from Earth
“Houston, we
have a problem.”
Why did we decide to work
internationally?
Globalization: we are living in a
small world now.
Our business, consultancy, is one of the first
services companies globalize. Company
headquarters needs to establish the same
telecom strategy and networks throughout their
subsidiaries; thus, if a consultant wants to keep
working with his current clients and acquire new
ones, he must be able to provide services
worldwide.

How did we build an
international network of
contacts and business
partners?
 Attending professional
conferences.
 Speaking at international
congresses.
 Publishing articles in
international publications.
 Being active in social
network forums.
 Joining international
professional associations
and chambers of commerce
and being active members.

How do you chose the right partner?
 Detect an opportunity.
 Sign an NDA.
 Ask or investigate their reputation.
 Visit their office.
 Follow your intuition.
 Check if you share the same values, ethics, methodology.
 Sign a win-win agreement with crystal-clear scope and fees.

 Preguntarse
 Pensar
 Buscar
 Comparar
 Decidir
 Actuar
 Analizar los resultados
 Ajustar
 Volver a empezar.
¿Qué tenemos que hacer?
Do nothing is the
worst option

The
cost
of
not
acting

The Solution
is
Digital Leadership

The people who
are crazy enough
to think they can
change the world
are the ones who
do

Columbus was looking for
a different route to India.
He was successful
because he was open-
minded.
He was trying to
optimize an established
procedure.
He thought globally.
“Communications
integrated to optimize
business processes”
Be open-minded, my friend

As Gaudi
imagined
Barcelona’s new
cathedral, …
… imagine your
own future.
The power of imagination

We choose to go to the moon.
(John F. Kennedy)
We are not saying “if we can”, of
course we do.
We are now talking about:
“if we want to”.
Are you still thinking technology is a
“commodity”, or do you believe in a
better future thanks to the right use of
technology?
Are you still thinking that IT is only a
technical issue?
Willingness to innovate
July 16, 1969, at 10:30 a.m.
Apollo XI launch

Always go
forward and
never turn
back ….
Fr. Junipero Serra , Catalan
Franciscan monk, founder of
California
Photo: US Capitol

How do you
feel?
Aligned or
alienated
Leadership is to help
others understand why it
is clever to be aligned
with project objectives

You not only can, you
must, choose your attitude
Aptitudes
and
Attitudes
Leadership is helps others
to choose the right attitude
Teach them how to choose
the right aptitude

“A leader is
best when
people
barely know
that he
exists"
Lao Tse

Preferred skills to face
the digital era
 Communications skills, oral and writing. Social skills.
 Right aptitude. Aligned with business/community objectives.
 Open –mined. The power of imagination.
 Nimble. Flexible.
 Fundamental concepts well acquired.
 ESL: English second language.
 Constant improvement.
 Tenacity.
 Efficient. Proactive – Interdependent.

Where are we heading to? Future (current) trends
 Interdependence, cooperation, win-
win
 Networks, social networks, work
networks, teleworkers, clusters,
Mobility
 Be efficient, Business focus, use
the right tools (technology)
 Flexibility, change, learning
organization, continuous education
 Globalization, international affairs.
 Customer centric.
IT technology is a powerful tool. The right one.
The IT revolution is just exploiting.
Collaboration using IP networks is
helping us to build a better world

800 businesses in 90 hectares
One of the most important international
distribution centers for fresh products
Without a doubt, the success of Mercabarna is
also due to its continuous investment in
telecommunications, making it a state-of-the-art
industrial estate with regard to technology.
Home of the fruit and vegetable, fish and flower wholesale markets as well as
the abattoir.
Supplies over 10 million people directly.
Mercabarna Telecom Network is a reference worldwide.
MB telecom network is not only a state-of-the-art, IP converged
network (voice, data, video, and control) in a large private campus with
multi-business users, it is also significant for its financial and ongoing
management models.
24 years of permanent improvement and evolution, always open to
cooperate with all the players.
Mercabarna Telecom Network is an example of best practices in
collaboration between public entities and private companies
A 24-year successful project
Mercabarna IP Campus Network

Let us create
wealth together.
Shaping the future …
By improving your
international networks
you will …
Improve your life.
Improve your society.
Improve your business.

The best technology
The best communication
between human
A great knowledge of each
other
Better than ever
The World is imperfect but
we have a lot of tools to
improve it

Let’s know your opinion,
comment or suggestion
Questions?

There is
no finish
line
Always
be
running

The
circle
of life

The cycle of
life
 Question
 Think
 Look for
 Design
 Compare
 Made a Decision
Act
 Analyze results
 Adjust
 Begin again.

Continuous improvement Circle of Shewhart/Deming

Excellent
organizations
don’t believe in
excellence – only
in constant
improvement and
constant change"
Tom Peters

Agustín Argelich
www.agustinargelich.com
 Telecom Engineer (12/1986) www.salle.url.edu
 European Engineer (no. 12,868 ES) www.feani.org
 Professor of Leadership at Lleida University.
 Speaker.
 Author of Analyze, Act, Advance about continuous
improvement.
 Member of the Society of Communications Technology
Consultants. Past vice president and past Chairman of the
International Affairs Committee www.sctcconsultants.org
 Founder & Principal Consultant. ARGELICH Networks
www.argelich.com. Independent International and Innovative
ICT & Management Consultancy and Engineering Company
 30 years in ICT project management
 Previous professional experience:
 Barcelona '92 Olympic Organizing Committee (04/1990 to 10/1992). Technology Director
IX Paralympic Games Barcelona '92. Telecom Controller during Olympic Games.
 Ascó Nuclear Power Plant (03/1988 to 03/1990). Telecom Manager
 Spanish Air Force. USA and Spanish Common Air Base in Saragossa (03/1987 to
02/1988). Lieutenant

Contact data
Rambla de Catalunya, 112
08008 Barcelona, Spain
Tel. + 34 93 415 12 35
E-mail: argelich@argelich.com
www.argelich.com
www.agustinargelich.com

The power of Collaboration in the Digital era

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