Ubisoft is a French video game company that has become a multinational enterprise through expanding globally since its founding in 1986. It has development studios across Europe and North America to take advantage of local talent and lower costs. Going multinational allowed Ubisoft to achieve higher growth, profits, and market share by efficiently transferring resources between countries. However, managing global operations and competing against larger publishers presents ongoing challenges. Ubisoft has seen financial success as the #4 ranked global publisher, but must continue innovating games to maintain this position despite industry competition.