A case for change for Nintendo: switch to consumer focus or lose your audience.
This was an individual research project done for the Strategy & Innovation module of Hyper Island's Digital Media Management course.
A case for change for Nintendo: switch to consumer focus or lose your audience.
This was an individual research project done for the Strategy & Innovation module of Hyper Island's Digital Media Management course.
A comprehensive strategic analysis on Nintendo's software division in interaction to its hardware business and its competitiveness in the face of disruptive technologies and industry competitors.
The task was to present a 15 slides strategy document for a declining company to present relevant innovative solutions that could potentially disrupt its industry and refine the whole brand experience.
The presentation analyses the strategy used by Nintendo which is one of the worlds leading brand in the video game industry. The case also discusses in detail strategy used by its competitor ATARI and it also analyses the different strategy used by Nintendo in both Japan and US.
02 marketing plan nintendo disruptive strategy - cosimo gualanoNevion
We learn from Apple and Nintendo’s Wii is that design-driven innovations do not come from the market, simply they create new markets. In Nov. 2006 Nintendo introduced to the market the Wii motion sensor technology carving a new lucrative gaming market segment. Nintendo has introduced a disruptive technology as an innovator that used disruptive strategy to overturned customer’s understanding of what a video game means. The market did not ask for these new meanings, but once they experienced them, it was love at first sight.
The interactive entertainment software market is characterized by short product life cycles and frequent introductions of new products. While Nintendo has not introduced any new product in the last year, SONY and Microsoft with their recent products have clearly moved into the motion sensor technology market owned by Nintendo Wii. They have also expanded customer’s experience adding broadband for game-sharing-downloading and streaming of movies.
A comprehensive strategic analysis on Nintendo's software division in interaction to its hardware business and its competitiveness in the face of disruptive technologies and industry competitors.
The task was to present a 15 slides strategy document for a declining company to present relevant innovative solutions that could potentially disrupt its industry and refine the whole brand experience.
The presentation analyses the strategy used by Nintendo which is one of the worlds leading brand in the video game industry. The case also discusses in detail strategy used by its competitor ATARI and it also analyses the different strategy used by Nintendo in both Japan and US.
02 marketing plan nintendo disruptive strategy - cosimo gualanoNevion
We learn from Apple and Nintendo’s Wii is that design-driven innovations do not come from the market, simply they create new markets. In Nov. 2006 Nintendo introduced to the market the Wii motion sensor technology carving a new lucrative gaming market segment. Nintendo has introduced a disruptive technology as an innovator that used disruptive strategy to overturned customer’s understanding of what a video game means. The market did not ask for these new meanings, but once they experienced them, it was love at first sight.
The interactive entertainment software market is characterized by short product life cycles and frequent introductions of new products. While Nintendo has not introduced any new product in the last year, SONY and Microsoft with their recent products have clearly moved into the motion sensor technology market owned by Nintendo Wii. They have also expanded customer’s experience adding broadband for game-sharing-downloading and streaming of movies.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
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1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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2. Nintendo in few words
• One of the three largest video game companies
• Workforce ≈ 5,000
• Based in Kyoto, Japan
• Foundation: 1889
• Three large markets: Japan, Americas and Europe
4. Company Profile
• Industry(s): Video games, Home
Entertainment Gaming Systems,
Portable Gaming Systems.
• Vision: ““Nintendo continues to
make efforts for the growth of
the home entertainment
industry with a mission that is
‘to pleasantly surprise people
and put smiles on the faces of
everyone involved with
Nintendo’." – Satoru Iwata
President/ CEO of Nintendo.
COMPANY PROFILE
6. Future Plans
COMPANY PROFILE
Nintendo Wii U:
•Next generation Wii
console featuring 6.2”
screen in controller
•Addition of second gaming
screen creates multitude of
entirely new video game
experience as well adding to
multiplayer gaming with
each player having a
different private screen for
viewing
7. Demand
• 86.01 million Wii systems sold (March 31st 2013)
• 146.42 million DS hand held systems sold (March 31st 2013)
• Demand for previously popular games such as Mario kart,
Zelda, and other games featured for the N64 have decreased
after being poorly readapted to new generation systems such
as the Wii
THE MARKETPLACE
Top 4 selling games for Wii:
• Wii Sports
• Wii Play
• Mario Kart Wii
9. Internal Conclusion
• Nintendo Profits to 2/3 in the last year
• Experiencing price drops for products lower than expected
demand
• Low stocks show Nintendo's failure to impress and appeal
to investors
• 3D features many impressive abilities such as 3D visuals
without use of glasses, and variety of features included in
device previously excluded in Nintendo handhelds
• 3D lacks adaptation of previous games reducing gaming
experience
• Low battery life of 3DS and poor joystick liability of Wii
controller contributes to lose of customer loyality
• High cost for hardware and software
THE MARKETPLACE
10. Internal Conclusion
Take advantage of:
• 55% of gamers play on handheld systems
• Average age of gamers is 37
• Sporting/Action games are best selling genres
• 25.1 billion dollars spent on gaming industry
of that 15.9 billion is on software the rest on
hardware and accessories (2013)
• Lose in sales in Europe/Japan/USA for
hardware and software
THE MARKETPLACE
11. Outside of the Marketplace
THE BROADER
ENVIRONMENT
Potential Opportunities and
Advantages
Potential Threats and
Disadvantages
12. External Forces
Economic Forces:
•Nintendo’s sales are not at risk of fluctuations in the
economy and interest rates
•Low manufacturing costs gives Nintendo the ability to
lower prices if needed
Social-Cultural Forces:
•Groups of activist believe video games promote
violent behaviour in adolescence which may lead to
bans in some areas
•Other groups blame video games for obesity epidemic
and other health issues
THE BROADER
ENVIRONMENT
13. Forces
Environmental Forces:
•Environmental activist push manufacturers to use more
recycled resources and less plastics which Nintendo
currently uses for its hardware and accessories
•Nintendo’s appeal to such groups with games such as
Mario sunshine which is based around cleaning the
environment
THE BROADER
ENVIRONMENT
14. Analysis Conclusions
•Prestige of Nintendo name
•Brand loyalty of customers
•High demand
•Worldwide availability
•Multi-play software and hardware
•No patents on motion sensing
software
•Wii only gaming console of its
generation with no hard drive
•Lack of third party presence
capability
•Quality third party support
•Focus more development in
online gaming
•Growth of market size
•Penetration of new markets in
Middle East, Europe, and Asia
•Price drops from competitors
•Software developers abandoning
Wii software development due to
low profit projections
15. Recommendations
• Push more focus into online game play
• If new products such as Wii U continue to fail
to impress consumers pull back focus to
handheld gaming (follow the numbers)
• Diversify game genres
• Continue worldwide expansion
