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Uber's Extraordinary Growth Engine

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Sean Ellis
Sean Ellis

Uber has expanded rapidly to 70+ cities around the world. Taxi services are in a panic as the face extinction from this disruptive transportation service. These slides show how Uber has caused such an uproar. From their first launch in San Francisco to today's repeatable growth formula, Uber is an unstoppable force.

MarketingBusiness
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Uber’s Extraordinary Growth Engine By Sean Ellis, Morgan Brown
Uber Disrupting Local Transportation GrowthHackers.com • Entrenched taxi services panicking • 70+ cities around the world • $1.5B expansion war chest
Needed to Connect the Dots Frustrated Passengers Empty Town Cars GrowthHackers.com
1st Launched in San Francisco GrowthHackers.com • Tech early adopters • SF spotty cab service • Event sponsorship • Strong word of mouth
Launch Controversy Brings Attention GrowthHackers.com
Repeatable Uber Growth Engine GrowthHackers.com
1. City by City Rollout Formula Tailor unique approach to each city GrowthHackers.com
2. Free Rides for Referrals Double sided referral program GrowthHackers.com
3. Wow! Experience Car arrives, payment automatic GrowthHackers.com
4. Impress Your Friends Spread the Word experientially GrowthHackers.com
Accelerate with Opportunistic Events • Nightlife • Holidays • Weather • Sports GrowthHackers.com
Read the Full Case Study • Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth GrowthHackers.com

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Uber's Extraordinary Growth Engine