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Yelp

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An overview of Yelp and its features and benefits for business. Yelp is an online community of real people and real reviews, sometimes in real time, providing opportunities for real engagement.

Published in: Business
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Yelp

  1. 1. What is ?
  2. 2. What is ? • Reviews
  3. 3. What is ? • Reviews • Mobile
  4. 4. What is ? • Reviews • Mobile • Community / Social Networking
  5. 5. What is ? • Reviews • Mobile • Community / Social Networking • Engagement
  6. 6. REVIEWS
  7. 7. The Old System
  8. 8. The Anatomy of the Better Business Bureau Rating
  9. 9. The Anatomy of the Better Business Bureau Rating
  10. 10. BBB Ratings are Based on Categories Such as Source: www.bbb.org
  11. 11. BBB Ratings are Based on Categories Such as • BBB experience with the industry in which the business operates Source: www.bbb.org
  12. 12. BBB Ratings are Based on Categories Such as • BBB experience with the industry • The business' length of time in in which the business operates operation Source: www.bbb.org
  13. 13. BBB Ratings are Based on Categories Such as • BBB experience with the industry • The business' length of time in in which the business operates operation • Business' overall complaint history with BBB Source: www.bbb.org
  14. 14. BBB Ratings are Based on Categories Such as • BBB experience with the industry • The business' length of time in in which the business operates operation • Business' overall complaint history • Whether the business has responded with BBB to complaints received by BBB Source: www.bbb.org
  15. 15. BBB Ratings are Based on Categories Such as • BBB experience with the industry • The business' length of time in in which the business operates operation • Business' overall complaint history • Whether the business has responded with BBB to complaints received by BBB • Whether the business is a BBB Accredited Business Source: www.bbb.org
  16. 16. BBB Ratings are Based on Categories Such as • BBB experience with the industry • The business' length of time in in which the business operates operation • Business' overall complaint history • Whether the business has responded with BBB to complaints received by BBB • Whether BBB has sufficient • Whether the business is a BBB background information and clear Accredited Business understanding of business Source: www.bbb.org
  17. 17. The New System
  18. 18. The Anatomy of
  19. 19. Search by Keyword, Business, or Special Offer
  20. 20. Search by Search by Keyword, Business, Address, City, or Special Offer State, or Zip
  21. 21. Search by Search by Keyword, Business, Address, City, or Special Offer State, or Zip Rating out of 5 Stars
  22. 22. Search by Search by Keyword, Business, Address, City, or Special Offer State, or Zip Number of Reviews Rating out of 5 Stars
  23. 23. Search by Search by Keyword, Business, Address, City, or Special Offer State, or Zip Number of Reviews User/Mobile Generated Photos Rating out of 5 Stars
  24. 24. Search by Search by Keyword, Business, Address, City, or Special Offer State, or Zip Number of Reviews User/Mobile Google Generated Map Photos Rating out of 5 Stars
  25. 25. Search by Search by Keyword, Business, Address, City, or Special Offer State, or Zip Number of Reviews User/Mobile Google Generated Map Photos Rating out of 5 Stars Business Information
  26. 26. The Review
  27. 27. The Review
  28. 28. The Review User Info
  29. 29. The Review User Info 5 Star Rating
  30. 30. The Review User Info 5 Star Rating Written Review
  31. 31. MOBILE
  32. 32. Mobile is the Fastest Growing Way People are Using Yelp
  33. 33. The Yelp Mobile App Source: http://officialblog.yelp.com
  34. 34. The Yelp Mobile App • In a 30 day span, Yelp for iPhone had over 1.4 million visitors. Source: http://officialblog.yelp.com
  35. 35. The Yelp Mobile App • In a 30 day span, Yelp for iPhone had over 1.4 million visitors. • In July of 2010, over half a million calls were made to local businesses directly from the Yelp iPhone App. Source: http://officialblog.yelp.com
  36. 36. The Yelp Mobile App • In a 30 day span, Yelp for iPhone had over 1.4 million visitors. • In July of 2010, over half a million calls were made to local businesses directly from the Yelp iPhone App. • That's about 1 call every 5 seconds to a business as a result of Yelp and the Yelp mobile app. Source: http://officialblog.yelp.com
  37. 37. The Yelp Mobile App • In a 30 day span, Yelp for iPhone had over 1.4 million visitors. • In July of 2010, over half a million calls were made to local businesses directly from the Yelp iPhone App. • That's about 1 call every 5 seconds to a business as a result of Yelp and the Yelp mobile app. • Nearly a million users generated point-to-point directions to a local business from the Yelp iPhone App Source: http://officialblog.yelp.com
  38. 38. The Yelp Mobile App • In a 30 day span, Yelp for iPhone had over 1.4 million visitors. • In July of 2010, over half a million calls were made to local businesses directly from the Yelp iPhone App. • That's about 1 call every 5 seconds to a business as a result of Yelp and the Yelp mobile app. • Nearly a million users generated point-to-point directions to a local business from the Yelp iPhone App • An average of 27% of all Yelp searches are a result of the iPhone App Source: http://officialblog.yelp.com
  39. 39. How Consumers are Using the Yelp App
  40. 40. How Consumers are Using the Yelp App Searching by Keyword
  41. 41. How Consumers are Using the Yelp App Searching by Keyword Locating Special Offers
  42. 42. How Consumers are Using the Yelp App Searching by Keyword Uploading Photos Locating Special Offers
  43. 43. How Consumers are Using the Yelp App Searching Reading / Writing by Keyword Reviews Uploading Photos Locating Special Offers
  44. 44. SOCIAL
  45. 45. Community
  46. 46. Community Add Friends
  47. 47. Community Add Friends Rate Review, Send to a Friend, Link to Review
  48. 48. Community Add Friends Check-in, Become the Duke, Find Special Offers Rate Review, Send to a Friend, Link to Review
  49. 49. Community Compliment, Add Friends Send Message, Check-in, Follow Reviewer Become the Duke, Find Special Offers Rate Review, Send to a Friend, Link to Review
  50. 50. Community Profiles
  51. 51. Profile Photo
  52. 52. Profile Photo 155 Friends, 62 Reviews, 18 Firsts, 15 Quick Tips, 7 Fans, 422 Photos, 2 Lists
  53. 53. Profile Photo 155 Friends, 62 Reviews, 18 Firsts, 15 Quick Tips, 7 Fans, 422 Photos, 2 Lists 2010 Elite
  54. 54. Follow Friends’ Activity Profile Photo 155 Friends, 62 Reviews, 18 Firsts, 15 Quick Tips, 7 Fans, 422 Photos, 2 Lists 2010 Elite
  55. 55. Follow Friends’ Activity Profile Photo 155 Friends, 62 Reviews, 18 Firsts, 15 Quick Tips, 7 Fans, 422 Photos, 16 2 Lists Compliments 2010 Elite
  56. 56. Community + Mobile
  57. 57. Community + Mobile Add a Quick Tip
  58. 58. Community + Mobile Add a Quick Tip Check-In
  59. 59. Community + Mobile Add a Quick Tip Check-In Send to a Friend
  60. 60. Community + Mobile Add a Quick Tip Add a Photo Check-In Send to a Friend
  61. 61. Community + Mobile Add a Quick Tip Add a Photo Check-In Draft a Review Send to a Friend
  62. 62. Community + Mobile Add a Quick Tip Add a Photo Check-In Draft a Review Send to a Friend Add a Bookmark
  63. 63. Community + Mobile
  64. 64. Community + Mobile Check-in
  65. 65. Community + Mobile Climb the Check-in Check-in Leaderboard
  66. 66. Community + Mobile Climb the Check-in Check-in Leaderboard Become the Duke When You Check-in the Most at One Place
  67. 67. ENGAGEMENT
  68. 68. Claim Your Business
  69. 69. Claim Your Business Search For Your Business
  70. 70. Claim Your Business Search For Your Business Claim Your Business
  71. 71. Claim Your Business
  72. 72. Engage. Engage. Engage.
  73. 73. Engage. Engage. Engage. It’s an Open Invitation From Consumers
  74. 74. Engage. Engage. Engage.
  75. 75. Engage. Engage. Engage. • Claim Your Business
  76. 76. Engage. Engage. Engage. • Claim Your Business • Know and Value Your Reviewers. They are Paying, Opinionated Customers.
  77. 77. Engage. Engage. Engage. • Claim Your Business • Know and Value Your Reviewers. They are Paying, Opinionated Customers. • Respond to reviews, both good and bad, through messages to reviewers.
  78. 78. Engage. Engage. Engage. • Claim Your Business • Know and Value Your Reviewers. They are Paying, Opinionated Customers. • Respond to reviews, both good and bad, through messages to reviewers. • Apply Sales & Special Offers
  79. 79. Thanks! michaelbertoldi@gmail.com www.michaelbertoldi.net @michaelbertoldi

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