The document discusses the integrated transportation demand management (TDM) strategy at the University of British Columbia's Vancouver campus. It highlights that through the comprehensive TDM approach including the U-Pass program, there has been an 18% reduction in auto trips despite a 36% increase in population since 1997. It also notes that universities are well positioned to influence travel choices and that partnerships both on and off campus are important for TDM success. The final sections discuss forming a post-secondary TDM alliance to facilitate networking, share best practices, and provide various types of support around TDM implementation and evaluation.