Presented by: Jeffrey Brooks, MCIP, RPP, Ramesh Jagannathan, P.Eng, PTOE, Colleen Goodchild, MCIP, RPP Presented at: Canadian Institute of Transportation Engineers, Toronto, May 2007

1. Providing Transportation Choices The Durham Experience May 7, 2007

3. Challenges

7. Congestion in Durham Durham roads will be congested

10. Need for TDM

13. Setting the Stage

15. Developing a Program

17. Leading by Example

19. Our Process Conduct Survey Survey Analysis – All Respondents Survey Analysis – Drive Alone Confirm the Program Vision and Objectives Identify Priority Measures Cost Estimates Develop WTR Program Report to Sr. Mgmt/Council Implementation, Outreach, Communication & Education Decision to carry forward Survey Phase Analysis Program Development Approvals Implementation

22. Lessons Learned