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Selly Oak & Life Sciences
Green Travel District Association
The story so far…
Selly Oak & Life Sciences GTDA
 Established in 2015, following on from the launch of the
Birmingham Connected transport strategy
Over the past year we have….
 Held the first GTD summit, in October 2015, to consider
experiences from similar initiatives across the country
 Set up GTDA and developed its governance arrangements
 Started to create a joint work programme for the area
 Carried out a Travel Survey across all GTDA members
 Made links with the wider community and other partners
Selly Oak and Life Sciences
Green Travel District Association
working in partnership with
and we have an open door!
Green Travel Districts in Birmingham Selly Oak and Life Sciences campus
Hospitals and University of
Birmingham Masterplan
 To develop a robust sustainable transport strategy;
addressing current transport constraints in order to
unlock short term growth; and set out sustainable
transport opportunities to enable future development
 To define an ambitious package of sustainable
transport infrastructure and initiatives, in partnership
with the Green Travel District
 Ideas and options will be available for discussion from
the beginning of 2017
Governance
Securing the required capacity and resource to deliver
 Established a GTDA Board and Steering Group, with
representatives of members / partners meeting regularly
 Appointed a GTDA Director in July 2016 (2 days a week)
 University of Birmingham’s Sustainable Travel Coordinator
providing support and coordinating activities
 Putting together a funding strategy
 Developing branding and
publicity materials
GTDA Work Programme
A range of activities and initiatives to achieve our objectives
 supporting GTDA members to actively promote and
encourage sustainable travel
 raising awareness of sustainable travel options across the
area
 providing activities and support services that enable
people to travel sustainably
 ensuring a high profile and building capacity to secure a
lasting legacy of green travel
 advocating for identified improvements to local routes
and services
Travel Survey
Reports currently being finalised for wider circulation
 Carried out over six weeks in May/June 2016, through an
online survey and paper copies
 A total of 7,500 responses (3,500 staff and 4,000 students),
a response rate of around 15% on average
 Questions on current travel behaviour and their attitudes,
as well as barriers to using more sustainable modes
 Findings are helping to develop GTDA work programme by
highlighting issues to address and priorities for action
 49% of staff travel to work by car as their main method,
21% by train, 9% by bus, 12% walk, 7% cycle
 Was a 2% increase in travel by car from the 2013 survey,
with 2% decrease in public transport (active travel same)
 Only 22% of staff who travel to work by car felt that they
had no viable alternative to this
 Issues with public transport identified: reliability (44%),
frequency (40%), and over-crowding on services (30%)
 More walking and cycling could be encouraged through
improved infrastructure, security, and crossing facilities
Travel Survey
Some headline findings
WHERE COMMUTERS DRIVE FROM
 850 drivers live less than
2km from the site.
 4,000 drivers live between
2 – 5 km of the site.
 3,800 drivers live between
5 – 10 km of the site.
 Higher numbers (and also
mode share) from East,
West, and to lesser extent
South.
Future Plans
Our main priorities for the coming year
 Lobbying for improvements to walking and cycling routes,
public realm, and public transport services
 Programme of activities/campaigns that encourage and
enable people to travel sustainably, including car sharing
 Recruiting additional members to join the GTDA, and
building links with local stakeholders/community groups
 Working with other GTD areas and partners across the city
 Implementing a funding strategy to make all this possible!
Learning
From our experiences as the first GTD pilot area
 Importance of senior leadership and local ownership
 Need for partnership working, locally and city-wide
 A combination of measures need to be delivered together
– infrastructure, policy, smarter choices, and technology
 Resources are important, but it’s also about what can be
achieved through coordination and integrated delivery
 Success entails changing travel culture and enabling
people to overcome barriers to this

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GTD Summit 2016 - Joe Green, Selly Oak GTD

  • 1. Selly Oak & Life Sciences Green Travel District Association The story so far…
  • 2. Selly Oak & Life Sciences GTDA  Established in 2015, following on from the launch of the Birmingham Connected transport strategy Over the past year we have….  Held the first GTD summit, in October 2015, to consider experiences from similar initiatives across the country  Set up GTDA and developed its governance arrangements  Started to create a joint work programme for the area  Carried out a Travel Survey across all GTDA members  Made links with the wider community and other partners
  • 3. Selly Oak and Life Sciences Green Travel District Association working in partnership with and we have an open door!
  • 4. Green Travel Districts in Birmingham Selly Oak and Life Sciences campus
  • 5. Hospitals and University of Birmingham Masterplan  To develop a robust sustainable transport strategy; addressing current transport constraints in order to unlock short term growth; and set out sustainable transport opportunities to enable future development  To define an ambitious package of sustainable transport infrastructure and initiatives, in partnership with the Green Travel District  Ideas and options will be available for discussion from the beginning of 2017
  • 6. Governance Securing the required capacity and resource to deliver  Established a GTDA Board and Steering Group, with representatives of members / partners meeting regularly  Appointed a GTDA Director in July 2016 (2 days a week)  University of Birmingham’s Sustainable Travel Coordinator providing support and coordinating activities  Putting together a funding strategy  Developing branding and publicity materials
  • 7. GTDA Work Programme A range of activities and initiatives to achieve our objectives  supporting GTDA members to actively promote and encourage sustainable travel  raising awareness of sustainable travel options across the area  providing activities and support services that enable people to travel sustainably  ensuring a high profile and building capacity to secure a lasting legacy of green travel  advocating for identified improvements to local routes and services
  • 8. Travel Survey Reports currently being finalised for wider circulation  Carried out over six weeks in May/June 2016, through an online survey and paper copies  A total of 7,500 responses (3,500 staff and 4,000 students), a response rate of around 15% on average  Questions on current travel behaviour and their attitudes, as well as barriers to using more sustainable modes  Findings are helping to develop GTDA work programme by highlighting issues to address and priorities for action
  • 9.  49% of staff travel to work by car as their main method, 21% by train, 9% by bus, 12% walk, 7% cycle  Was a 2% increase in travel by car from the 2013 survey, with 2% decrease in public transport (active travel same)  Only 22% of staff who travel to work by car felt that they had no viable alternative to this  Issues with public transport identified: reliability (44%), frequency (40%), and over-crowding on services (30%)  More walking and cycling could be encouraged through improved infrastructure, security, and crossing facilities Travel Survey Some headline findings
  • 10. WHERE COMMUTERS DRIVE FROM  850 drivers live less than 2km from the site.  4,000 drivers live between 2 – 5 km of the site.  3,800 drivers live between 5 – 10 km of the site.  Higher numbers (and also mode share) from East, West, and to lesser extent South.
  • 11. Future Plans Our main priorities for the coming year  Lobbying for improvements to walking and cycling routes, public realm, and public transport services  Programme of activities/campaigns that encourage and enable people to travel sustainably, including car sharing  Recruiting additional members to join the GTDA, and building links with local stakeholders/community groups  Working with other GTD areas and partners across the city  Implementing a funding strategy to make all this possible!
  • 12. Learning From our experiences as the first GTD pilot area  Importance of senior leadership and local ownership  Need for partnership working, locally and city-wide  A combination of measures need to be delivered together – infrastructure, policy, smarter choices, and technology  Resources are important, but it’s also about what can be achieved through coordination and integrated delivery  Success entails changing travel culture and enabling people to overcome barriers to this