Rebranding “TDM” Could Fix the Industry’s Communications Struggle

1. What’s
in
a
name?
The
limitaBons
of
current
TDM
definiBons
and
their
potenBal
for
greater
impact
Kirk
HovenkoAer
|@khoven
Program
Analyst
7.28.2015

2. ACT CONFERENCE JULY 28, 2015
KIRK HOVENKOTTER- @TRANSITCENTER | @KHOVEN
What’s in a name?
The limitations of current TDM definitions
and their potential for greater impact

3. TransitCenter is a national foundation, re-launched in 2013.
We spark innovations and support policies that improve public
transportation and support urban vitality.
Who we are / What do we do?

4. @TransitCenter
Definitions matter
Definitions describe what
you’re trying to achieve
Definitions determine what
money you’re eligible for

5. @TransitCenter
The definition of CMAQ eligible projects is outmoded
The current definition directs money and programs in ways
that are missing todays goals

6. @TransitCenter
Scan of TDM definitions
Washington State DOT
Minnesota DOT
FHWA
Atlanta Regional
Commission
Redmond, WA
Oregon DOT
DRCOG
Volpe Center
DDOT
Federation of Canadian
Municipalities
Mobility Lab
European Project on
Mobility Management
Transport
Canada
Montgomery County, MD
Triangle J Council of GovernmentsSanta Monica, CA
Pima Association
of Governments

7. @TransitCenter
TDM definitions and goals conform to their funding sources
TDM DEFINITIONS GOALSFUNDING SHAPESHAPE

8. @TransitCenter
TDM definitions and goals conform to their funding sources
FUNDING DEFINITION GOALS
CMAQ, STP
Create system
efficiency
Reduce VMT, Increase
Carpooling, Reduce hours of
congestion
CMAQ, Cap and
Trade
Improve air quality Reduce GHG emissions
Business taxes, TAP Improve access
Jobs accessible, economic
development
Public Health,
HMO’s, Private
foundations
Improved Public
Health
Reduce obesity

9. @TransitCenter
CMAQ Eligibility
Must improve air quality and relieve congestion. Projects that shift traffic demand to
nonpeak hours or other transportation modes, increase vehicle occupancy rates, or
otherwise reduce demand.
CMAQ eligible projects:

10. @TransitCenter
Mobility Management:
A concept to promote sustainable
transport and manage the demand
for car use by changing traveller
behavior
TDM:
Measures that influence whether,
why, when, where, and how people
travel
International definitions

11. @TransitCenter
Energy crisis spurred federal involvement

12. @TransitCenter
Federal CMAQ
Funding
59%
Other Federal
Funding
7%
State Funding
16%
Local Funding
18%
CENTER FOR TRANSPORTATION AND THE ENVIRONMENT, 2006
59% of funding for regional TDM programs come from CMAQ

13. @TransitCenter
Minnesota DOT
TDM Definition: Strategies to manage demand on the roadways designed to redirect trips to
higher occupancy modes or away from peak traffic periods so that the total number of
vehicle trips are reduced

14. @TransitCenter
Denver Regional Council of Governments
TDM: Help people use the transportation system more efficiently, while reducing traffic
congestion, vehicle emissions, and fuel consumption

15. @TransitCenter
Going beyond congestion and air quality
Top motivations for choosing a mode of
travel age 30+
1. Total travel time
2. Travel time reliability
3. Having a mode that allows me to be
flexible in the times I travel
4. Traffic Congestion
5. Cost
6. Environmental Impact

16. @TransitCenter
Going beyond congestion and air quality
Private sector reasons for
implementing TDM program
Responding to regulation
Solving a site specific issue
Improving an employees benefit
package
Reduce employer costs
FHWA Guidance manual to implementing effective
employer-based TDM Programs

17. @TransitCenter
City of Redmond, Washington
TDM: Tools, resources, programs and partnerships to improve access and mobility to
support economic growth and community character and make alternate travel choices easier
to use and access

18. @TransitCenter
Are we at a transition point?
Transportation Options: Strategies, programs and investments that create choice
in our state and local transportation system allowing people to walk, take transit,
drive, share rides and telecommute

19. @TransitCenter
Going Forward
Revisit your definition and goals, be conscious of how funding
sources influence them
Federal funding eligibility definitions have huge impact on TDM

20. @TransitCenter
Questions for the field…
Should we take advantage of this transition to do so?
Do we need a common definition of our work?
?

21. @TransitCenter
Thanks!
Kirk Hovenkotter
Program Analyst
khovenkotter@transitcenter.org
@khoven
transitcenter.org | @TransitCenter