UBA trends in shopper marketing and e-commerce
•Download as PPTX, PDF•
0 likes•667 views
Presentation by BD myShopi on trends in shopper marketing for the shopper marketing section of UBA Belgium.
Report
Share
Report
Share
Recommended
ICONICTION_Sebastien Marteau
Connected shoppers are engaging with retailers through social media, mobile advertising, retail store analytics, mobile ordering and payments. Over 90% of consumers in Saudi Arabia and the United Arab Emirates have used their phones for shopping activities in stores. Retail analytics can now track consumers across physical and digital experiences through proximity marketing and hyper-local mobile advertising. Iconiction's CEO, Sebastien Marteau, discusses these omnichannel technologies and the connected consumer experience across different channels and devices.
Cross-border O2O - Take Your Brick-and-mortar Store To China Via Omnichannel
Chinese tourists are shopping around the world. They exhibit a staggering purchasing power that keeps impressing the whole world. That means a tremendous opportunity for overseas bricks-and-mortar stores. However, the market potential brought about by Chinese outbound shoppers has not been fully realized.
Inspired by China’s prevalent O2O retail, Azoya has come out with an innovative solution called cross-border O2O to help overseas bricks-and-mortar stores sell to China in a smarter and more effective way. China’s O2O retail, which is similar to omni-channel retail, has become a defining force in upgrading the country’s retail industry. By aligning omni-channel with cross-border O2O, overseas bricks-and-mortar retailers will fully tap into the huge market demand and even bring their bricks-and-mortar retail business to China’s online shopping community.
Uniway Ecommerce activities
Uniway is a Belgian company founded in 1995 that specializes in building business-critical internet solutions such as e-commerce sites, portals, collaboration tools, and document management systems. For over 15 years, Uniway has helped companies like Vanden Borre, Tek TV Shop, and Sherpa maximize their online sales and ROI through customized e-commerce strategies that integrate online and offline channels. Uniway also offers expertise in mobile commerce, social commerce, and leveraging technologies like QR codes and Facebook to enhance the shopping experience.
Back The Future: A Retail Transformation Strategy
Julian Burnett Chief Information Officer - House of Fraser
The U.K. has given rise to some of the most powerful, long-lived and envied retail brands. But many must now strive to survive against the formidable pressure of market entrants – without the drag of aged stores, processes and systems.
Through technology enabled change and a refocusing upon the fundamentals of great retailing, the strong continue to hold their own and drive a differentiated proposition, leveraging insight to create unique experiences for customers. As House of Fraser embarks upon its own retail transformation, Julian Burnett, CIO and Capgemini alumni, reflects upon the priorities, challenges and approaches of the House of
Fraser Business Technology team and the central role that enterprise architecture plays in helping achieve business goals.
Retailer's Mobile challenge 02022015
Mobile marketing and mobile technologies are increasingly important for retailers. Three ideas are proposed for a "Small Shops Big Fun" marketing campaign:
1. Location-based mobile advertising in cities hosting shopping events to raise awareness and suggest attending in the last two days.
2. Developing a mobile couponing app called SCOUPY for the program where users can access discounts and promotions from participating retailers.
3. Creating a campaign on the Spaarspot savings app where users earn points for visiting retailers equipped with audio beacons promoting the shopping events.
O2O Commerce Corporate Profile
A new business venture by AYS. O2O² drive sales traffic to merchants.
Merchants look to O2O² to enhance their branding, drive traffics to their online and physical stores, understand customer behavior so to better strategize their promotion and product offering.
Online to offline (O2O) Commerce
The document discusses online-to-offline (O2O) commerce strategies. It notes that while e-commerce is growing, the majority of retail sales still occur offline. An effective O2O strategy discovers customers online and uses tools like in-store pickup to persuade them to visit physical stores. This benefits retailers by turning online researchers into offline buyers. O2O helps address challenges of e-commerce like returns and packaging waste by leveraging the efficiencies of brick-and-mortar stores. While online shopping grows, an integrated online and offline approach is needed for long-term retail success.
Online to Offline eCommerce
Pierre Erfan is e-commerce marketing expert who's got years of managing international e-commerce clients under his belt. In this talk we had a look at what lies behind this term and what it means to e-commerce professionals.
Recommended
ICONICTION_Sebastien Marteau
Connected shoppers are engaging with retailers through social media, mobile advertising, retail store analytics, mobile ordering and payments. Over 90% of consumers in Saudi Arabia and the United Arab Emirates have used their phones for shopping activities in stores. Retail analytics can now track consumers across physical and digital experiences through proximity marketing and hyper-local mobile advertising. Iconiction's CEO, Sebastien Marteau, discusses these omnichannel technologies and the connected consumer experience across different channels and devices.
Cross-border O2O - Take Your Brick-and-mortar Store To China Via Omnichannel
Chinese tourists are shopping around the world. They exhibit a staggering purchasing power that keeps impressing the whole world. That means a tremendous opportunity for overseas bricks-and-mortar stores. However, the market potential brought about by Chinese outbound shoppers has not been fully realized.
Inspired by China’s prevalent O2O retail, Azoya has come out with an innovative solution called cross-border O2O to help overseas bricks-and-mortar stores sell to China in a smarter and more effective way. China’s O2O retail, which is similar to omni-channel retail, has become a defining force in upgrading the country’s retail industry. By aligning omni-channel with cross-border O2O, overseas bricks-and-mortar retailers will fully tap into the huge market demand and even bring their bricks-and-mortar retail business to China’s online shopping community.
Uniway Ecommerce activities
Uniway is a Belgian company founded in 1995 that specializes in building business-critical internet solutions such as e-commerce sites, portals, collaboration tools, and document management systems. For over 15 years, Uniway has helped companies like Vanden Borre, Tek TV Shop, and Sherpa maximize their online sales and ROI through customized e-commerce strategies that integrate online and offline channels. Uniway also offers expertise in mobile commerce, social commerce, and leveraging technologies like QR codes and Facebook to enhance the shopping experience.
Back The Future: A Retail Transformation Strategy
Julian Burnett Chief Information Officer - House of Fraser
The U.K. has given rise to some of the most powerful, long-lived and envied retail brands. But many must now strive to survive against the formidable pressure of market entrants – without the drag of aged stores, processes and systems.
Through technology enabled change and a refocusing upon the fundamentals of great retailing, the strong continue to hold their own and drive a differentiated proposition, leveraging insight to create unique experiences for customers. As House of Fraser embarks upon its own retail transformation, Julian Burnett, CIO and Capgemini alumni, reflects upon the priorities, challenges and approaches of the House of
Fraser Business Technology team and the central role that enterprise architecture plays in helping achieve business goals.
Retailer's Mobile challenge 02022015
Mobile marketing and mobile technologies are increasingly important for retailers. Three ideas are proposed for a "Small Shops Big Fun" marketing campaign:
1. Location-based mobile advertising in cities hosting shopping events to raise awareness and suggest attending in the last two days.
2. Developing a mobile couponing app called SCOUPY for the program where users can access discounts and promotions from participating retailers.
3. Creating a campaign on the Spaarspot savings app where users earn points for visiting retailers equipped with audio beacons promoting the shopping events.
O2O Commerce Corporate Profile
A new business venture by AYS. O2O² drive sales traffic to merchants.
Merchants look to O2O² to enhance their branding, drive traffics to their online and physical stores, understand customer behavior so to better strategize their promotion and product offering.
Online to offline (O2O) Commerce
The document discusses online-to-offline (O2O) commerce strategies. It notes that while e-commerce is growing, the majority of retail sales still occur offline. An effective O2O strategy discovers customers online and uses tools like in-store pickup to persuade them to visit physical stores. This benefits retailers by turning online researchers into offline buyers. O2O helps address challenges of e-commerce like returns and packaging waste by leveraging the efficiencies of brick-and-mortar stores. While online shopping grows, an integrated online and offline approach is needed for long-term retail success.
Online to Offline eCommerce
Pierre Erfan is e-commerce marketing expert who's got years of managing international e-commerce clients under his belt. In this talk we had a look at what lies behind this term and what it means to e-commerce professionals.
E&Y Conference Services financiers_LinkedIn
This document discusses how digitization is transforming customer journeys and the relationship between retailers and customers. As lines between online and in-store shopping blur, customers now ping-pong between devices and expect a seamless experience. Retailers are adjusting their business models to meet changing customer expectations and behaviors. For financial services companies partnering with retailers, the role is to increase retailer performance in this competitive environment by digitizing the relationship. This involves connecting physical stores, salesforces, and offering embedded financial services throughout the customer journey, regardless of the sales channel.
Bracing for An Age of Autonomous Buying
How the Internet of Things is poised to disrupt
the relationships between Shoppers, Brands & Retailers.
Pressing the Reset Button at the Store: Digital In-Store for Commerce
Presented by Michael Stich, Rockfish Chief Innovation Officer at the 2015 Kantar Retail eCommerce Strategy Forum.
Le magasin du futur - Keynote Zappos E-Commerce Paris 2013 par Dominique Piot...
Qui ? Dominique Piotet, Pdg de Rebellion Lab et architecte du magasin du futur pour Zappos, qui ouvrira ses portes en janvier 2015 à Las Vegas.
Quoi ? Un keynote lors du salon E-commerce Paris 2013, qui donne un avant gout du premier magasin physique du leader américain de la vente de chaussures, filiale d'Amazon.
2018 SITEC EC CLASS - Introduction to E-Commerce 103: Understanding O2O by Ad...
Online-to-Offline Commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. Online-to-offline commerce, or O2O, identifies customers in the online space, such as through emails and internet advertising, and then uses a variety of tools and approaches to entice the customer to leave the online space. This type of strategy incorporates techniques used in online marketing with those used in brick-and-mortar marketing. O2O is related to (but not the same as) the concepts of "clicks-to-bricks" or "click and mortar."
ROPO and web-to-store for Luxury Goods
this is a research from Google on the ROPO (Research Online, Purchase Offline) behavior and the need for web-to-store, mobile-to-store device in the Luxe category
How the internet is changing garden retailing!
How the internet is changing garden retailing! Presentation given at GLEE 2014 in Birmingham. The presentation covers topics like e-commerce and smartphone opportunities for garden retailers. See www.gardenconnect.com for more information & tips.
Customer Relationship Management in Retail Sector
Customer Relationship Management design policies and schemes are tailored to customers needs and make them to have continuous engagement with the brand's products or services
Omni-channel retail : The new normal
Omni-channel retailing has become essential for retailers to meet evolving customer expectations of a consistent shopping experience across channels. Retailers must adopt an omni-channel strategy to provide seamless order fulfillment, inventory visibility, and a single view of each customer. However, legacy systems and operational silos make it difficult for many retailers to fully realize an omni-channel approach. Sonata Software helps retailers overcome these challenges and power digital transformations through solutions like cross-channel order fulfillment, unified customer profiles, and analytics.
Omni - channel Retail
The death of brick-and-mortar stores has been greatly exaggerated and has changed the business among legacy players. Leading retailers maximize digital touchpoints and revamp store experiences, while those without a clear strategy fall exponentially further behind. Retailers must cater to an omnichannel world by internalizing the customer-first mindset and blending digital and physical commerce via tools like live in-store inventory, localized search results, drive-to-store, display ads and more.
miipharos | iBeacon - Case Studies
About
Miipharos is the next generation in advertisment and broadcasting industry
the future of promotion now
Description
Miipharos is a service taking advantage of the ibeacon technology in order to trasmit to smartphones users personalised location based messages .
Messages can contain , promotional , informative , microlocations information , personalised according to users’ profile. The service is ECO friendly as it uses eco materials and low energy to operate!
Gv creations
G V Creations believes that single product / category organizations can enhance Client loyalty by offering periodic delights to clients along the life cycle of the client. Hence all client owning organization need to move from share of “product” to share of customer’s wallet. This is possible by being in a position to offer a wide array of services.
Fueling the Digital Shopper
Ethan Goodman, VP, Digital Practice at The Mars Agency shares an overview of four emerging digital shopper marketing trends that we should all know about.
Point Shout mobile platform presentation
The mobile platform that enables businesses to innovate and grow.
More information you can find visiting our website: www.pointshout.com
Digital Strategy For Retail: Omnichannel (The Hive Think Tank)
DIGITAL STRATEGY FOR RETAIL: OMNICHANNEL
The Hive Think Tank on May 7th, 2014 at General Assembly in San Francisco with Christophe Biget (iVentures Consulting, co-CEO), Tyler Kohn (RichRelevance, CTO), Kerem Tomak (Macy's, VP, Marketing Analytics and CRM) and Greg Tanaka (Bay Sensors, CEO)
More information about eShopper Index:
- Overall ranking: http://www.slideshare.net/aureliaa/2014-eshopper-index-overall-ranking
- Presentation & subscription: http://www.iventures-consulting.com/eshopper-index
How to incorporate #DigitalSignage into retail design to maximise engagement ...
Nick Gale - Chairman of Realisation's presentation to #DigitalSignageAsia, Singapore in April 2014. This presentation explores how digital technology has changed the retail experience and discusses how retailers can best leverage #DigitalSignage and digital tools to increase sales and improve customer experience.
Chap003
This document discusses multi-channel retailing and the benefits it provides. Multi-channel retailers sell through more than one sales channel to exploit the unique benefits of each channel. Using multiple channels allows retailers to increase sales, overcome limitations of individual channels, and expand their customer base. Effective multi-channel retailing requires integrating operations across channels to provide a seamless customer experience.
bluepath for Shopping Malls and Retail
bluepath solution for Shopping Malls and Retail sector providing Indoor Positioning, Indoor Navigation, Proximity Notifications, Asset Tracking and Location Based Services.
Grocery online: experiências omnicanal integradas em varejo multi-formato
Pedro Santos - Head de E-Commerce & Mobile, Supermercado Continente falou sobre Grocery online: experiências omnicanal integradas em varejo multi-formato durante o Fórum E-Commerce Brasil 2019.
Roadshow Europe ScanBuy - Dave Marutiak
This document discusses how to make money using barcodes and mobile scanning. A complete mobile barcode solution includes a scanner, code management platform, and analytics to track codes and customer behavior. Examples are given of campaigns run by companies like Taco Bell, Target, and Bloomingdale's that drove thousands of customer scans and conversions. The use of QR codes in advertising in London newspapers has grown rapidly in recent months. Mobile scanning is experiencing explosive growth worldwide and can be used to attract new customers, increase sales and conversions, and build customer loyalty and mailing lists.
BD myShopi Omni-Channel Activation Platform - Digital First 2014
BD myShopi is THE omni-channel activation platform in Belgium with the highest reach across offline and digital channels. It enables retailers, brands and other advertisers to reach consumers always and everywhere for their communication and activation campaigns, generating immediate traffic to physical and online shops.
PromoQui - Presentation
PromoQui is a leading digital platform in Italy that provides location-based brochure advertising to over 6 million monthly users. It innovates brochure advertising by offering a variety of professional services for small and big retail chains. Founded in 2011, PromoQui has expanded to other countries under its new brand ILikeSales.com. It helps retailers and industries engage customers at the right moment with targeted deals and drives them to stores through its proprietary tools and services.
More Related Content
What's hot
E&Y Conference Services financiers_LinkedIn
This document discusses how digitization is transforming customer journeys and the relationship between retailers and customers. As lines between online and in-store shopping blur, customers now ping-pong between devices and expect a seamless experience. Retailers are adjusting their business models to meet changing customer expectations and behaviors. For financial services companies partnering with retailers, the role is to increase retailer performance in this competitive environment by digitizing the relationship. This involves connecting physical stores, salesforces, and offering embedded financial services throughout the customer journey, regardless of the sales channel.
Bracing for An Age of Autonomous Buying
How the Internet of Things is poised to disrupt
the relationships between Shoppers, Brands & Retailers.
Pressing the Reset Button at the Store: Digital In-Store for Commerce
Presented by Michael Stich, Rockfish Chief Innovation Officer at the 2015 Kantar Retail eCommerce Strategy Forum.
Le magasin du futur - Keynote Zappos E-Commerce Paris 2013 par Dominique Piot...
Qui ? Dominique Piotet, Pdg de Rebellion Lab et architecte du magasin du futur pour Zappos, qui ouvrira ses portes en janvier 2015 à Las Vegas.
Quoi ? Un keynote lors du salon E-commerce Paris 2013, qui donne un avant gout du premier magasin physique du leader américain de la vente de chaussures, filiale d'Amazon.
2018 SITEC EC CLASS - Introduction to E-Commerce 103: Understanding O2O by Ad...
Online-to-Offline Commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. Online-to-offline commerce, or O2O, identifies customers in the online space, such as through emails and internet advertising, and then uses a variety of tools and approaches to entice the customer to leave the online space. This type of strategy incorporates techniques used in online marketing with those used in brick-and-mortar marketing. O2O is related to (but not the same as) the concepts of "clicks-to-bricks" or "click and mortar."
ROPO and web-to-store for Luxury Goods
this is a research from Google on the ROPO (Research Online, Purchase Offline) behavior and the need for web-to-store, mobile-to-store device in the Luxe category
How the internet is changing garden retailing!
How the internet is changing garden retailing! Presentation given at GLEE 2014 in Birmingham. The presentation covers topics like e-commerce and smartphone opportunities for garden retailers. See www.gardenconnect.com for more information & tips.
Customer Relationship Management in Retail Sector
Customer Relationship Management design policies and schemes are tailored to customers needs and make them to have continuous engagement with the brand's products or services
Omni-channel retail : The new normal
Omni-channel retailing has become essential for retailers to meet evolving customer expectations of a consistent shopping experience across channels. Retailers must adopt an omni-channel strategy to provide seamless order fulfillment, inventory visibility, and a single view of each customer. However, legacy systems and operational silos make it difficult for many retailers to fully realize an omni-channel approach. Sonata Software helps retailers overcome these challenges and power digital transformations through solutions like cross-channel order fulfillment, unified customer profiles, and analytics.
Omni - channel Retail
The death of brick-and-mortar stores has been greatly exaggerated and has changed the business among legacy players. Leading retailers maximize digital touchpoints and revamp store experiences, while those without a clear strategy fall exponentially further behind. Retailers must cater to an omnichannel world by internalizing the customer-first mindset and blending digital and physical commerce via tools like live in-store inventory, localized search results, drive-to-store, display ads and more.
miipharos | iBeacon - Case Studies
About
Miipharos is the next generation in advertisment and broadcasting industry
the future of promotion now
Description
Miipharos is a service taking advantage of the ibeacon technology in order to trasmit to smartphones users personalised location based messages .
Messages can contain , promotional , informative , microlocations information , personalised according to users’ profile. The service is ECO friendly as it uses eco materials and low energy to operate!
Gv creations
G V Creations believes that single product / category organizations can enhance Client loyalty by offering periodic delights to clients along the life cycle of the client. Hence all client owning organization need to move from share of “product” to share of customer’s wallet. This is possible by being in a position to offer a wide array of services.
Fueling the Digital Shopper
Ethan Goodman, VP, Digital Practice at The Mars Agency shares an overview of four emerging digital shopper marketing trends that we should all know about.
Point Shout mobile platform presentation
The mobile platform that enables businesses to innovate and grow.
More information you can find visiting our website: www.pointshout.com
Digital Strategy For Retail: Omnichannel (The Hive Think Tank)
DIGITAL STRATEGY FOR RETAIL: OMNICHANNEL
The Hive Think Tank on May 7th, 2014 at General Assembly in San Francisco with Christophe Biget (iVentures Consulting, co-CEO), Tyler Kohn (RichRelevance, CTO), Kerem Tomak (Macy's, VP, Marketing Analytics and CRM) and Greg Tanaka (Bay Sensors, CEO)
More information about eShopper Index:
- Overall ranking: http://www.slideshare.net/aureliaa/2014-eshopper-index-overall-ranking
- Presentation & subscription: http://www.iventures-consulting.com/eshopper-index
How to incorporate #DigitalSignage into retail design to maximise engagement ...
Nick Gale - Chairman of Realisation's presentation to #DigitalSignageAsia, Singapore in April 2014. This presentation explores how digital technology has changed the retail experience and discusses how retailers can best leverage #DigitalSignage and digital tools to increase sales and improve customer experience.
Chap003
This document discusses multi-channel retailing and the benefits it provides. Multi-channel retailers sell through more than one sales channel to exploit the unique benefits of each channel. Using multiple channels allows retailers to increase sales, overcome limitations of individual channels, and expand their customer base. Effective multi-channel retailing requires integrating operations across channels to provide a seamless customer experience.
bluepath for Shopping Malls and Retail
bluepath solution for Shopping Malls and Retail sector providing Indoor Positioning, Indoor Navigation, Proximity Notifications, Asset Tracking and Location Based Services.
Grocery online: experiências omnicanal integradas em varejo multi-formato
Pedro Santos - Head de E-Commerce & Mobile, Supermercado Continente falou sobre Grocery online: experiências omnicanal integradas em varejo multi-formato durante o Fórum E-Commerce Brasil 2019.
Roadshow Europe ScanBuy - Dave Marutiak
This document discusses how to make money using barcodes and mobile scanning. A complete mobile barcode solution includes a scanner, code management platform, and analytics to track codes and customer behavior. Examples are given of campaigns run by companies like Taco Bell, Target, and Bloomingdale's that drove thousands of customer scans and conversions. The use of QR codes in advertising in London newspapers has grown rapidly in recent months. Mobile scanning is experiencing explosive growth worldwide and can be used to attract new customers, increase sales and conversions, and build customer loyalty and mailing lists.
What's hot (20)
Pressing the Reset Button at the Store: Digital In-Store for Commerce
Pressing the Reset Button at the Store: Digital In-Store for Commerce
Le magasin du futur - Keynote Zappos E-Commerce Paris 2013 par Dominique Piot...
Le magasin du futur - Keynote Zappos E-Commerce Paris 2013 par Dominique Piot...
2018 SITEC EC CLASS - Introduction to E-Commerce 103: Understanding O2O by Ad...
2018 SITEC EC CLASS - Introduction to E-Commerce 103: Understanding O2O by Ad...
Digital Strategy For Retail: Omnichannel (The Hive Think Tank)
Digital Strategy For Retail: Omnichannel (The Hive Think Tank)
How to incorporate #DigitalSignage into retail design to maximise engagement ...
How to incorporate #DigitalSignage into retail design to maximise engagement ...
Grocery online: experiências omnicanal integradas em varejo multi-formato
Grocery online: experiências omnicanal integradas em varejo multi-formato
Similar to UBA trends in shopper marketing and e-commerce
BD myShopi Omni-Channel Activation Platform - Digital First 2014
BD myShopi is THE omni-channel activation platform in Belgium with the highest reach across offline and digital channels. It enables retailers, brands and other advertisers to reach consumers always and everywhere for their communication and activation campaigns, generating immediate traffic to physical and online shops.
PromoQui - Presentation
PromoQui is a leading digital platform in Italy that provides location-based brochure advertising to over 6 million monthly users. It innovates brochure advertising by offering a variety of professional services for small and big retail chains. Founded in 2011, PromoQui has expanded to other countries under its new brand ILikeSales.com. It helps retailers and industries engage customers at the right moment with targeted deals and drives them to stores through its proprietary tools and services.
Web to Store to Digital in Store
This document discusses strategies for converting online visitors into offline customers through a "Web to Store" approach. It recommends using techniques like store locators, coupons, scavenger hunts, and digital experiences in stores to engage customers throughout the sales funnel from their initial online contact through to physical point of sales conversion and retention. The goal is to create qualified in-store traffic and increase sales by providing a positive user experience across online and offline channels.
Omni-Channel Experience for B2C Retail
We examine why customer experience and online retail needs to move one step forward their marketing strategy and adjust all their technological assets in to an Omni-Channel Experience.
CouponCode app
The document discusses CouponCode, an app that provides coupons, deals, and discounts from over 2000 online shopping websites in India. It allows users to earn cashback when shopping online. Key details include:
- Users can browse and redeem coupons from favorite stores and earn cashback, which can be transferred to their bank or digital wallet.
- CouponCode partners with merchants, who sign up to offer deals through the app. When a deal reaches a certain level of popularity, CouponCode features it for users.
- The company aims to become a daily habit for customers and merchants by connecting buyers and sellers through price discovery and deals.
How to Rock The Future of Retail – 2020
Consumers today are more ‘SoLoMo’ –Social, Local and Mobile. The article discusses about the key global trends and benchmark practices that would help retailers to build seamless consumer experience and long-term profitability in the near future (2020). Using Big-Data for predictive analytics, leveraging technology to create Omnichannel customer experience, implementing effective Supply-Chain, using prompt methods payments, enforcing efficient employee training and other success factors mentioned in the article, will definitely shape the future of a successful retailers to manage the complexity and diversity of retailing in 2020. All topics covered all supported with concrete examples of worldwide benchmark in the industry.
Understanding the new customer mindstates
From Simple to Splintered to Seamless: In this new technology-enabled world, how can brand marketers and retailers capture the imagination and retain the loyalty of their customers?
Apple Passbook & Google Wallet Webinar
In this webinar, Fosbury is going to show how publishers, resellers, and store owners can easily harness the power of Apple Passbook and Google Wallet.
These mobile tools allow you to take promotions traditionally found in print or on web pages, and also bring them straight to a consumers phones for a full coverage media package. They provide app like functionality like push messages, to geo-location to send messages straight to a customers phone when they walk by a store.
Visit us at www.fosbury.co or email us at hello@fosbury.co.
7 habits of Highly Effective iBeacon Campaigns
This document discusses 7 habits of highly effective iBeacon campaigns. It explains that iBeacons use Bluetooth signals to engage customers based on their location. Businesses can integrate iBeacon technology with Apple's Passbook app to deliver mobile wallet promotions without needing a custom app. The document provides tips for iBeacon placement, creating compelling offers, and analyzing key performance indicators.
Pray marketing plan
The document outlines digital and luxury marketing strategies for Pray watches. It discusses focusing on mobile strategies as most interactions now occur on mobile devices. It emphasizes understanding the customer purchase journey across channels to better target affluent customers. The document also stresses the importance of an omnichannel approach to connect online and in-store experiences. Location-based technologies and apps can help close the gap between digital and physical stores. Luxury brands must create engaging content and experiences across all platforms to connect with new customers.
Shopper Showrooming: Retailer Strategies in a Smartphone World
In his Shopper Marketing Asia 2014 talk, our CEO Arthur Policarpio discuss showrooming and reverse showrooming. He also gives strategies on how retailers can respond by integrating mobile in the shopping journey.
The Ultimate Marketing Tool - iBeacon Technology.
MGA® provide you with everything you need to deliver highly targeted, proximity-based content through a mobile app. We have a team of leading mobile experts ready to help define and build your iOS/Android app or seamlessly transform your existing application. MGA® also handle your beacon management requirements for on-site planning, distribution, setup, and assigning dedicated locations and zones within your environment.
For more information please get in touch: studio@mgabrand.com
HRO Emerging Media Iskander Smit
Iskander Smit was invited by the Rotterdam University of Applied Science to kick-off the course of Emerging Media with a presentation on the future of retail. February 17, 2015
Chantelle Group 5 mega trends for Retail
The document discusses 5 mega trends in retail: 1) A return to prioritizing physical store experiences to draw customers. 2) The rise of mobile commerce both in-store and online. 3) A focus on personalization through tools like loyalty programs and size-matching. 4) Empowering retail employees with mobile devices and analytics. 5) Using customer data and analytics to better understand purchasing behaviors. Overall, retailers are adapting to omnichannel shopping by providing seamless, personalized experiences across all channels.
SAAL C - 16:00 - Attention to Retail: E-Commerce, M-Commerce and Adapting to ...
- Retailers face changing consumer behaviors as e-commerce and mobile commerce grow, requiring adaptation.
- Consumers now expect discounts, flexibility across channels, and personalized experiences. Mobile traffic and sales are rising rapidly while conversion rates decline.
- To succeed, retailers must listen to customers, optimize experiences for mobile and location, and personalize offers while maintaining transparency. Strategies should drive the right messages to consumers at the right time and place to increase sales.
Engage the connected consumer at your POS @Lobary
The document discusses how merchants can engage connected consumers at points of sale by leveraging digital proximity ecosystems. It outlines five key drivers for merchants' digital strategies: 1) driving consumers to shops, 2) improving in-shop experiences, 3) enabling transactions, 4) developing customer retention, and 5) having an online social presence. The document also provides examples of technologies like NFC, QR codes, and Bluetooth that can improve the consumer experience at points of sale. Finally, it recommends that successful connected consumer solutions be simple, seamless, leverage standards, be different and fun, and ensure security and privacy.
Online to offline. What is in for traditional retailers?
A new perspective devoted to O2O and the latest approaches adopted by retailers trying to integrate online resources with their offline physical assets
Digitalization in retail & shopping experience
Digital technologies are impacting the consumer shopping experience by creating multiple touchpoints across channels. Retailers are developing new digital experiences to enhance shopping and build brand loyalty. Sephora allows customers to browse makeup looks and get inspiration on its Beauty Board. Moosejaw uses mobile and social strategies consistently across channels to prevent showrooming. Walmart tracks competitors' prices online and refunds customers the difference to match lower prices. Target improved its online presence through live fashion shows on Twitter and personalized recommendations from Pinterest. New technologies like virtual try-on and interactive in-store displays aim to re-engage customers.
Meet Magento : Connected store with magento 2
Smile's conference at the Meet Magento 2016 on Friday 13 May in Utrecht (Netherlands)
Our E-business expert Fabien Gasser animated this presentation about "Magento bring digital in store".
The Meet Magento conference is the perfect place for merchants, system integrators, developers and service providers that want to get independent information about Magento and ecommerce.
Bricks + Mobile 2011 - Terrified Retailers Take Control
The mobile in-store revolution: If Amazon is taking my customers what I can do about it? What’s working, what’s just hype, and what is coming?
•In this session we will cover how the mobile phone is being used today by consumers to aid their in-store purchasing process.
•We will discuss the in-store research renegades who are using bar code scanners and google search to find better deals while they’re in the store. Is all this gaming and check-in technology hype or valuable?
•How is mobile NFC technology going to impact the checkout process?
•Where does mCommerce fit into the store environment? Is anyone going to scan a QR code while standing in a store
Similar to UBA trends in shopper marketing and e-commerce (20)
BD myShopi Omni-Channel Activation Platform - Digital First 2014
BD myShopi Omni-Channel Activation Platform - Digital First 2014
Shopper Showrooming: Retailer Strategies in a Smartphone World
Shopper Showrooming: Retailer Strategies in a Smartphone World
SAAL C - 16:00 - Attention to Retail: E-Commerce, M-Commerce and Adapting to ...
SAAL C - 16:00 - Attention to Retail: E-Commerce, M-Commerce and Adapting to ...
Online to offline. What is in for traditional retailers?
Online to offline. What is in for traditional retailers?
Bricks + Mobile 2011 - Terrified Retailers Take Control
Bricks + Mobile 2011 - Terrified Retailers Take Control
More from BD myShopi
Digital CRM, saving & loyalty programs for FMCG by BDmyShopi
Presentation by BD myShopi on digital CRM, saving and loyalty programs for FMCG brands. Belgian case studies on Nestlé, Garnier, Coca-Cola, Danone and more. For more info, see http://www.bdmyshopi.com
Presentation by Kris De Kock, at Faces of Content Seminar: Customer Retention & Loyalty, September 2015, Belgium.
Couponing for the adhd generation bd my shopi - gondola digital society at ...
Couponing for the ADHD generation: presentation by BD myShopi at Gondola's Digital Society event at GooglePlex in Brussels, on April 22nd by Toon Coppens, digital strategist at BD myShopi. Presentation about omni-channel marketing and more precisely how promo communication for omni-channel retail is evolving. The presentation concentrates on the main opportunities of 100% digital cashbacks for creative and relevant activation campaigns.
myShopi smartwatch pressrelease FR
Votre liste de courses préparée sur votre smartphone ou votre tablette apparaît sur votre montre, comme par enchantement. En magasin, faire défiler les produits à acheter se fait en un tour de main.
myShopi smartwatch - press release NL
De myShopi app op smartwatch toont in real time de aan te kopen producten. De consument kan dan snel en efficiënt zijn boodschappen afvinken en de app synchroniseert vervolgens automatisch met de smartphone. Ook de folderpromoties en kortingsbonnen die de myShopi gebruiker op zijn digitaal boodschappenlijstje kan zetten zijn nu zichtbaar op de smartwatch versie.
Marketing for Omni-channel retail - Retaildetailnight 2014 RDN14 - folder v...
Presentation by BD myShopi at RetailDetail Night 2014 #RDN14 - in the conference section "folder van het jaar".
Marketing for omni-channel retail: the combination of mass push marketing based on circulars/leaflets with extreme targeted 1-2-1 engagement.
More from BD myShopi (6)
Digital CRM, saving & loyalty programs for FMCG by BDmyShopi
Digital CRM, saving & loyalty programs for FMCG by BDmyShopi
Couponing for the adhd generation bd my shopi - gondola digital society at ...
Couponing for the adhd generation bd my shopi - gondola digital society at ...
Marketing for Omni-channel retail - Retaildetailnight 2014 RDN14 - folder v...
Marketing for Omni-channel retail - Retaildetailnight 2014 RDN14 - folder v...
Recently uploaded
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationEtsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Grow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandYes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsGrowth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameRecently uploaded (20)
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
UBA trends in shopper marketing and e-commerce
- 1. UBA session Trends in shopper marketing www.myShopi.be www.myShopi.be June 2014
- 2. Digital Entrepreneurship Philippe Van Ophem Toon Coppens Digital TV Mobile Wallet NFC & Internet of things Mobile Marketing www.myShopi.be www.myShopi.be eCommerce websites Mobile CRM Shopper activation
- 3. www.myShopi.be www.myShopi.be Mobile marketing in Egypt
- 4. www.myShopi.be www.myShopi.be Mobile NFC payment in Turkey
- 5. Agile & consumer centric design www.myShopi.be www.myShopi.be
- 6. Quest for mass reach BD Group www.myShopi.be www.myShopi.be
- 7. BD Group International marketing & logistics distribution holding • 135m Euro Revenu (2013) • 600+ employees • Active in Europe (focus on BE & ITA) • Private equity owned www.myShopi.be www.myShopi.be
- 8. Omni-Channel Activation Platform #1 promo & shopping platform in BE www.myShopi.be www.myShopi.be
- 9. myShopi in Europe +3.5 million app downloads WW 93.021 454.000 www.myShopi.be www.myShopi.be 197.395 1.449.927 126.754 187.249 417.071 4000 APP DOWNLOADS PER DAY * status: May 2014
- 10. Trends in shopper marketing www.myShopi.be www.myShopi.be
- 11. Purchase Loyalty Re-activation Advocacy Care www.myShopi.be www.myShopi.be Awareness Activatio n Re-activation! Approach 1: B2C Consumer Decision Lifecycle
- 12. Approach 2: Consumer viewpoint Consumer expectations 2. Saving 3. Facilitation www.myShopi.be www.myShopi.be 1. Inspiration
- 13. www.myShopi.be www.myShopi.be 1, INSPIRATION
- 14. www.myShopi.be www.myShopi.be RTL Connect
- 15. www.myShopi.be www.myShopi.be Clearchannel Connect
- 16. www.myShopi.be www.myShopi.be @myShopi: leaflets, recipes
- 17. www.myShopi.be www.myShopi.be Spotta – Reclamefolder.nl
- 19. www.myShopi.be www.myShopi.be 2, SAVING
- 20. @myShopi: cashbacks, coupons www.myShopi.be www.myShopi.be
- 23. www.myShopi.be www.myShopi.be Shopkick - iBeacon
- 24. Wink – doorhanger with online discount codes www.myShopi.be www.myShopi.be
- 25. www.myShopi.be www.myShopi.be 3, FACILITATION
- 26. @myShopi: shopping list, shop info, loyalty cards www.myShopi.be www.myShopi.be
- 27. www.myShopi.be www.myShopi.be Shopping list on smart watch
- 28. www.myShopi.be www.myShopi.be Google Glass – Shop X
- 29. www.myShopi.be www.myShopi.be Amazon dash
- 30. Starbucks mobile payment app: 14% of transactions www.myShopi.be www.myShopi.be
- 31. www.myShopi.be www.myShopi.be Walmart Scan & Go
- 32. www.myShopi.be www.myShopi.be Makro mPoints app
- 33. Retailer app retention and frequency www.myShopi.be www.myShopi.be
- 34. www.myShopi.be www.myShopi.be AmazonCart - Twitter
- 38. www.myShopi.be www.myShopi.be Conclusion Saving Inspiration Facilitation + REACH Philippe Van Ophem philippe@myshopi.be +32496161270 Toon Coppens toon@myshopi.be @me_toon Agile & consumer centric