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Back The Future: A Retail Transformation Strategy
The document outlines a retail transformation strategy for House of Fraser, detailing its growth themes focused on enhancing customer experience and optimizing various shopping channels. It emphasizes the importance of digital integration and customer engagement through modern technologies and strategies like click & collect. The company aims to redefine its technology infrastructure and product offerings while expanding its international presence.
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Back The Future: A Retail Transformation Strategy
- 1. 1Copyright © 2016Capgemini and Sogeti – Internal use only. All Rights Reserved. Back the Future: A Retail Transformation Strategy Julian Burnett Chief Information Officer, House of Fraser
- 2.
- 3. From once upon atime in 1849…
- 4. …we now have a diverse portfolioof 60 stores
- 5.
- 6. …through a range of store,online, app & mobile shopping experiences
- 7. …across a wide rangeof apparel, accessories, beauty and home brands
- 8. We hold a strongand unique brand position in UK department store retailing
- 9.
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- 11.
- 12. Maximise all channels- seamlessly
- 13.
- 14. The rise andrise of click & collect … …is great when you have shops!!! 0 100 200 300 400 OIS B&C Web Net Sales Revenue 2015 2014 2013 2012 2011 2010
- 15. of customers consult theirphones on purchases they’re about to make. of customers who carry out a local search visit a store within 24 hours and 28% make a purchase.
- 16. New responsive digital, experiential,content rich, location aware commerce platforms are all the rage you know…
- 17.
- 18. Explore new storesizes, shapes and formats
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- 24. Redefine & modernise ourarchitecture
- 25. Drive insight &direction from our data
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- 28. Deal with this! (Youtoo please)
- 29.
- 30. Keep developing our worldclass team
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Editor's Notes
- #4 Way back in 1849, Hugh Fraser and James Arthur opened a drapery shop at the corner of Argyle Street & Buchanan Street in Glasgow. Almost 100 years later, what started as a small, local shop acquired a number of businesses in Scotland and became House of Fraser Ltd. The growth continues, HoF takes on a number of stores, some of which go on to become the brands you love to wear today; including Dickins & Jones, Rackhams & Cavendish House. By 2006 HoF has launched 12 new house brands, each with their own identity and target market, they quickly develop a following. 2013 sees House of Fraser go global! Our first international store opens in Abu Dhabi Following record Christmas sales in 2014, 2015 marks the beginning of a new and exciting journey for House of Fraser as we welcome our new owners, Nanjing Xinjiekou Department Store Co. Ltd, and continue to grow our online business.