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Engage the Connected Consumer 
at your PoSLeverage digital proximity ecosystems 
François Lecomte-Vagniez 
LOBARY 
+33 6 81 49 44 94 
flecomte@lobary.com 
www. lobary.com 
@lobary 
September 23th, 2014 
© Lobary 2014
2 
© Lobary 2014. Engage the Connected Consumer at your PoS. Synopsis 
“Engage the Connected Consumer at your PoS” 
•Consumer are more and more «connected» with smartphones. 
•How merchant use digital marketing to : 
–Attract consumers from web to store and improve their in-Shop experience ? 
–Leverage cross canal digital approach to stimulate purchases ? 
–Capitalize on physical shops and human contact to deliver the best service ? 
•Seamless “connected consumer” journey to engage at POS 
–What are the key drivers beside technics to attract to shops ? 
–How contactless techs could help improving consumer experience at POS ? 
–What are key attributes for a merchant to drive successful adoption ?
3 
© Lobary 2014. Engage the Connected Consumer at your PoS. To Connected Consumer : Connected Commerce 
•Smartphones are omnipresent 
–1 out of 2 consumers equipped –80% Android Device 
–Most users can’t leave home without their smartphone 
One tool to be Informed + Buy + Share 
•Customer journey while shopping is becoming a Must ! 
–82% use their smartphone in shops 
–56% expect localized offers 
–55% share their experience with their friends over social networks 
(*) All figures sourced are reflecting the French market
4 
© Lobary 2014. Engage the Connected Consumer at your PoS. Cross-channelValue Proposalto Consumers 
Point of Sale 
Online Sale 
•Large Offering 
•Save Time 
•Make Deals 
Myway…
5 
© Lobary 2014. Engage the Connected Consumer at your PoS. 
•Merchant’s digital strategies should focus on : 
1.Driving consumer to shop 
2.Improving in-shop digital experience 
3.Performing any kind of transactions 
4.Developing positive customer retention 
5.Existing in social worlds 
Seamlessly 
Engaging the Connected Consumer at merchant’s POSThe challenge
6 
© Lobary 2014. Engage the Connected Consumer at your PoS. #1 : Drive the consumer to your shop 
OOH campaign 
Give Fun 
Your Shops, localized 
Stores, referenced 
Friendly ecosystems, leveraged
7 
© Lobary 2014. Engage the Connected Consumer at your PoS. #2 : Improve consumer’s experience in-shop 
Smart interactions 
Instant wins 
Interactive information 
Connected vendor 
Alerts and guidance
8 
© Lobary 2014. Engage the Connected Consumer at your PoS. #3 : Perform any kind of transactions 
Contactless Payment 
mPOS transactions 
Coupons redeem 
+ Store/ Senddemat. receipt 
PayPal Beacon
9 
© Lobary 2014. Engage the Connected Consumer at your PoS. #4 : Develop a Positive Customer Retention 
Mobile Wallets 
Targeted offers 
Privacy Respect 
& Protect 
Marketing Welcome 
Personal Data& KYC
10 
© Lobary 2014. Engage the Connected Consumer at your PoS. #5 : Exist in Social Worlds 
Communities 
Social LBS 
Store Format 
Staging 
Tribes 
From GLOBAL… 
To HYPERLOCAL 
News Share
11 
© Lobary 2014. Engage the Connected Consumer at your PoS. Connected Experiences to be Orchestrated 
KYC & CRM 
Socialnetworks 
Digital 
Screens 
Cloudservices 
m-Wallet 
Responsivedesign 
Mobile POS 
Customerjourney 
IoT
12 
© Lobary 2014. Engage the Connected Consumer at your PoS. Case Study
13 
© Lobary 2014. Engage the Connected Consumer at your PoS. Building Unique Consumer Experience 
•Content, Goodwill and Ability to Executemake the Difference 
–Brand ADN & Image 
–Story telling 
–Human capital 
–Seamless experience & constant quality of services 
–Customer satisfaction 
Look for Waouh effect !
14 
© Lobary 2014. Engage the Connected Consumer at your PoS. Leverage Techs for Improving Experience 
•NFC –Near Field Communication 
–Content provisioning (pull mode) 
–Secured transactions (card emulation) 
–Peer-to-peer device association (shares) 
•QR Code 
–Content provisioning (pull mode) 
–Private transactions / coupons (scan mode) 
•Bluetooth Low Energy (BLE) 
–Content provisioning (push mode) 
–Automatized online transaction (private) 
•Native Smartphone’s Features 
–Apps : Manage consumer experience 
–Camera : Image capture / recognition 
–GPS : Localization Based Services
15 
© Lobary 2014. Engage the Connected Consumer at your PoS. The next move : Wearables
16 
© Lobary 2014. Engage the Connected Consumer at your PoS. 
1.Simplicity 
–As easy to use as “one click” 
–Convenient 
–POS supportive 
2.Seamless experience 
–Continuous quality experienceonline –mobile –physical 
–Familiar at ecosystem level 
3.Standards leveraged 
–Visuals for tags 
–Contactless EMV 
–iOS –Android –Windows 
4.Different 
–Brand Image Aligned 
–Outstanding journey 
–Valuable and… Funny 
5.Secured enough 
–Against Fraud and Robbery 
–Easy to restore 
–Privacy Respective 
5 attributes that will drive connected consumer adoptionSome take away to succeed
Thank you 
François Lecomte-Vagniez 
LOBARY Consulting 
+33.6.81.49.44.94 
flecomte@lobary.com 
www. lobary.com 
@lobary
18 
© Lobary 2014. Engage the Connected Consumer at your PoS. 
•Lobary value proposal 
Improving customer’s mobile experience : infos/promotions, in-shop, coupons/payments, gaming, social check-in... 
Leveraging digital proximity ecosystems for your business. 
•Digital Proximity value delivered smartly 
1.Tune your vision 
Prospective, market opportunities, use-cases. 
2.Set-up your strategy to go 
Go-to-Market, business case, turn-key solutions, ROI’s. 
3.Run into ecosystems 
Quick-wins, local opportunities, partnership work. Leverage digital proximity ecosystems

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Engage the connected consumer at your POS @Lobary

  • 1. Engage the Connected Consumer at your PoSLeverage digital proximity ecosystems François Lecomte-Vagniez LOBARY +33 6 81 49 44 94 flecomte@lobary.com www. lobary.com @lobary September 23th, 2014 © Lobary 2014
  • 2. 2 © Lobary 2014. Engage the Connected Consumer at your PoS. Synopsis “Engage the Connected Consumer at your PoS” •Consumer are more and more «connected» with smartphones. •How merchant use digital marketing to : –Attract consumers from web to store and improve their in-Shop experience ? –Leverage cross canal digital approach to stimulate purchases ? –Capitalize on physical shops and human contact to deliver the best service ? •Seamless “connected consumer” journey to engage at POS –What are the key drivers beside technics to attract to shops ? –How contactless techs could help improving consumer experience at POS ? –What are key attributes for a merchant to drive successful adoption ?
  • 3. 3 © Lobary 2014. Engage the Connected Consumer at your PoS. To Connected Consumer : Connected Commerce •Smartphones are omnipresent –1 out of 2 consumers equipped –80% Android Device –Most users can’t leave home without their smartphone One tool to be Informed + Buy + Share •Customer journey while shopping is becoming a Must ! –82% use their smartphone in shops –56% expect localized offers –55% share their experience with their friends over social networks (*) All figures sourced are reflecting the French market
  • 4. 4 © Lobary 2014. Engage the Connected Consumer at your PoS. Cross-channelValue Proposalto Consumers Point of Sale Online Sale •Large Offering •Save Time •Make Deals Myway…
  • 5. 5 © Lobary 2014. Engage the Connected Consumer at your PoS. •Merchant’s digital strategies should focus on : 1.Driving consumer to shop 2.Improving in-shop digital experience 3.Performing any kind of transactions 4.Developing positive customer retention 5.Existing in social worlds Seamlessly Engaging the Connected Consumer at merchant’s POSThe challenge
  • 6. 6 © Lobary 2014. Engage the Connected Consumer at your PoS. #1 : Drive the consumer to your shop OOH campaign Give Fun Your Shops, localized Stores, referenced Friendly ecosystems, leveraged
  • 7. 7 © Lobary 2014. Engage the Connected Consumer at your PoS. #2 : Improve consumer’s experience in-shop Smart interactions Instant wins Interactive information Connected vendor Alerts and guidance
  • 8. 8 © Lobary 2014. Engage the Connected Consumer at your PoS. #3 : Perform any kind of transactions Contactless Payment mPOS transactions Coupons redeem + Store/ Senddemat. receipt PayPal Beacon
  • 9. 9 © Lobary 2014. Engage the Connected Consumer at your PoS. #4 : Develop a Positive Customer Retention Mobile Wallets Targeted offers Privacy Respect & Protect Marketing Welcome Personal Data& KYC
  • 10. 10 © Lobary 2014. Engage the Connected Consumer at your PoS. #5 : Exist in Social Worlds Communities Social LBS Store Format Staging Tribes From GLOBAL… To HYPERLOCAL News Share
  • 11. 11 © Lobary 2014. Engage the Connected Consumer at your PoS. Connected Experiences to be Orchestrated KYC & CRM Socialnetworks Digital Screens Cloudservices m-Wallet Responsivedesign Mobile POS Customerjourney IoT
  • 12. 12 © Lobary 2014. Engage the Connected Consumer at your PoS. Case Study
  • 13. 13 © Lobary 2014. Engage the Connected Consumer at your PoS. Building Unique Consumer Experience •Content, Goodwill and Ability to Executemake the Difference –Brand ADN & Image –Story telling –Human capital –Seamless experience & constant quality of services –Customer satisfaction Look for Waouh effect !
  • 14. 14 © Lobary 2014. Engage the Connected Consumer at your PoS. Leverage Techs for Improving Experience •NFC –Near Field Communication –Content provisioning (pull mode) –Secured transactions (card emulation) –Peer-to-peer device association (shares) •QR Code –Content provisioning (pull mode) –Private transactions / coupons (scan mode) •Bluetooth Low Energy (BLE) –Content provisioning (push mode) –Automatized online transaction (private) •Native Smartphone’s Features –Apps : Manage consumer experience –Camera : Image capture / recognition –GPS : Localization Based Services
  • 15. 15 © Lobary 2014. Engage the Connected Consumer at your PoS. The next move : Wearables
  • 16. 16 © Lobary 2014. Engage the Connected Consumer at your PoS. 1.Simplicity –As easy to use as “one click” –Convenient –POS supportive 2.Seamless experience –Continuous quality experienceonline –mobile –physical –Familiar at ecosystem level 3.Standards leveraged –Visuals for tags –Contactless EMV –iOS –Android –Windows 4.Different –Brand Image Aligned –Outstanding journey –Valuable and… Funny 5.Secured enough –Against Fraud and Robbery –Easy to restore –Privacy Respective 5 attributes that will drive connected consumer adoptionSome take away to succeed
  • 17. Thank you François Lecomte-Vagniez LOBARY Consulting +33.6.81.49.44.94 flecomte@lobary.com www. lobary.com @lobary
  • 18. 18 © Lobary 2014. Engage the Connected Consumer at your PoS. •Lobary value proposal Improving customer’s mobile experience : infos/promotions, in-shop, coupons/payments, gaming, social check-in... Leveraging digital proximity ecosystems for your business. •Digital Proximity value delivered smartly 1.Tune your vision Prospective, market opportunities, use-cases. 2.Set-up your strategy to go Go-to-Market, business case, turn-key solutions, ROI’s. 3.Run into ecosystems Quick-wins, local opportunities, partnership work. Leverage digital proximity ecosystems