1. The document discusses optimizing a TYPO3 site for top search engine rankings through on-page SEO techniques. 2. It covers important on-page factors like having a speaking URL, optimizing page titles, using keywords in headers and bold text, and adding Google sitemaps to improve discoverability. 3. The document provides an SEO checklist for websites to validate code, optimize title and meta tags, emphasize keywords, and use meaningful links and image alt text.

1. Pushing your site to the
Top 10
SEO with TYPO3
Jochen Weiland

4. 16 million results...

5. Only the top 10-30
have a chance to be
considered!

6. Scanning...

7. Scanning...

9. Click

10. Die ersten
Sekunden

14. Content
Subdomain or
root domain # of internal links language
Seminatic
Keywords in Domain age information
URLAmount of content profile diversity
Link
Domain IP neighbors Domain Flagged keyword
IP
Server reliability usage
Server uptime Backlinks within network Canonical
HTML structure URLs
Keywords in bold text Content nich
Cookie usage Page age
Relevancy of outbound
links # of external lin
Hidden text
Bounce rate Page load time
Duplicate Keywords in titl
content Registration info

15. PageRank
• "Importance of webpages"
• 0 to 10
• Scaled logarithmically

18. Key Factors
• Domain Name
• Page Title
• Speaking URL
• Page Description
• Inbound Links
• Unique, good Content

19. Speaking URL
•.../index.php?
id=16&tx_prod[view]=list&tx_p
rod[item]=123
•.../products/bikes/mountain/
polaris-scrambler-26.html
•.../products/bikes/hardtail/
titan-prime-26.html

20. Extensions
• simulateStatic
• cooluri
• realurl

21. Google Sitemaps
• Don't wait until Googlebot finds all
pages
• Submit complete page structure to
search engines
• www.sitemaps.org

23. Extensions
•mc_googlesitemap
•seo_basics
•weeaar_googlesitemap
•google_sitemap
•dd_googlesitemap
•tq_seo

24. tq_seo
'fileName' => array(
'defaultToHTMLsuffixOnPrev' => 1,
'acceptHTMLsuffix' => 1,
'index' => array(
'sitemap.xml' => array(
'keyValues' => array(
'type' => 841132,
),
),
),
),

25. <title> Tag
• 6 - 8 words describing content of
page
• Would YOU click on the link?
• Extensions:
browser_page_title
tq_seo

26. tq_seo

27. Speed does matter

28. SEO Check List
• Valid (X)HTML Code
• <title> Tag
• Keywords in Headers <h1>,
<h2>, ...
• Keywords emphasized in bold /
italics
• Link 'title' tag

29. SEO Check List
• Synomyms for keywords
(www.thesaurus.com)
• Meaningful links:
Click here to download
whitepaper vs.
Click here to download
whitepaper
• 'alt' and 'title' Tags for Images

30. www.google.com/
webmasters/

31. Webmaster Tools

34. Recommended
Reading
• David Meerman Scott
"World Wide Rave"
(Book / Audio Book)