project

PROJECT REPORT
ON
“Different Modes of Promotional Activity”
In
Earth Infrastructure Ltd
In Partial Fulfillment of MBA Degree
Session 2014-15
Under The Guidance of: - Submitted By
Ms. Farhat Fatima Manisha Khiwal
Assistant Professor 10417903914
Submitted To
Periyar Management and Computer College

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DECLARATION
I Manisha Khiwal Enrolment No. 10417903914 from MBA-III Semester of the Periyar
Management and Computer College hereby declare that the Summer Training Report
(MS-204) entitled Different Modes of Promotional Activity at Earth Infrastructure Ltd is
an original work and the same has not been submitted to any other Institute for the award
of any other degree.
Date: Signature of the Student
Certified that the Summer Training Report submitted in partial fulfillment of Master of
Business Administration (MBA) to be awarded by G.G.S.I.P. University, Delhi by
Manisha Khiwal, Enrolment No. 10417903914 has been completed under my guidance
and is
Satisfactory.
Date: Signature of the Guide
Name of the Guide:
Designation

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ACKNOWLEDGEMENT
My heartfelt and sincere thanks are due for Ms. Farhat Fatima project guide for
providing me valuable guidance and instilling in me a sense of purpose and direction
during the course of preparation of this project.
My sincere thanks to Mr. Ajeet Mathur Senior Sales Manager for given me this
opportunity to undertake this project work or her patients and valuable guidance, support
and suggestions, which helped me a great deal in shaping up my project.
Finally I take this opportunity to thank my parents, Friends and well wishers without
whom this effort would be pathless.

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EXECUTIVE SUMMARY
My work as a Summer Trainee in Earth Infrastructure Ltd was to collect
Raw Data from the employee about different modes or medium used by
company to promote their business to expand their business in which one of
the medium was Internet which has been a recent trend
Apart from above work, as a Summer Trainee I was also Suppose to ask
them which mode of advertisement they use more often if they showed
interest in Online advertisement we used to.
Thus after doing the Studies we can say that there is a huge scope for
internet advertising in the years to come company already rely in internet
advertisement but the company still rely on advertisement done through
newspaper slowly they are getting used online/internet advertisement.

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TABLE OF CONTENT
Chapter Particular(s) Page No.
1 Introduction
1-16
2 Literature Review 17-18
3 Research Methodology 19-22
4 Data Presentation & Analysis 23-31
5 Summary & Conclusions 32-41
References/ Bibliography 42
Appendices 43-44
- List of Figures Figures 1-8

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1.1 INTODUCTION OF THE TOPIC:
Promotion is a term used frequently in marketing and is one of the market mix elements.
Promotion refers to raising customer awareness of a product or brand, generating sales,
and creating brand loyalty. It is one of the four basic elements of the market mix which
includes the four P's: price, product, promotion, and place.
Promotion is also defined as one of five pieces in the promotional mix or promotional
plan. These are personal selling advertising,sales promotion, direct marketing,
and publicity. A promotional mix specifies how much attention to pay to each of the five
factors, and how much money to budget for each.
Three basic objectives of promotion. These are:
1. To present information to consumers and others.
2. To increase demand.
3. To differentiate a product.
The purpose of a promotion and thus its promotional plan can have a wide range,
including: sales increases, new product acceptance, creation of brand equity, positioning,
competitive retaliations, or creation of a corporate image.
The term promotion is usually an "in" expression used internally by the marketing
company, but not normally to the public or the market, where phrases like "special offer"
are more common.
There have been different ways to promote a product in person or with different media.
Both person and media can be either physically real or virtual /electronic.
In a physical environment
Promoters have used newspapers, special events, endorsements, Promotions can be held
in physical environments at special events such as concerts, festivals, trade shows, and in
the field, such as in grocery or department stores. Interactions in the field allow

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immediate purchases. The purchase of a product can be incentive with discounts (i.e.,
coupons), free items, or a contest. This method is used to increase the sales of a given
product. Interactions between the brand and the customer are performed by a brand
ambassador orpromotional model who represents the product in physical environments.
Brand ambassadors or promotional models are hired by a marketing company, which in
turn is booked by the brand to represent the product or service. Person-to-person
interaction, as opposed to media-to-person involvement, establishes connections that add
another dimension to promotion. Building a community through promoting goods and
services can lead to brand loyalty.
Through media
Promotion can be done by different media, namely print media which includes newspaper
and magazines, electronic media which includes radio and television, digital media which
includes internet, social networking and social media sites and lastly outdoor media
which includes banner ads, OOH (out of home). Digital media is a modern way of brands
interacting with consumers as it releases news, information and advertising from the
technological limits of print and broadcast infrastructures.Mass communication has led to
modern marketing strategies to continue focusing on brand awareness, large distributions
and heavy promotions. The fast-paced environment of digital media presents new
methods for promotion to utilize new tools now available through technology. With the
rise of technological advances, promotions can be done outside of local contexts and
cross geographic borders to reach a greater number of potential consumers. The goal of a
promotion is then to reach the most people possible in a time efficient and a cost efficient
manner.
Promotional activities to push a brand enabling social media channels to spread content
making something viral, such as the advertising by Coke. Using the release of a
new Bondfilm creating attention which then gets promoted across all social channels by
people spreading the information due to excitement. Social media, as a modern marketing
tool, offers opportunities to reach larger audiences in an interactive way. These
interactions allow for conversation rather than simply educating the customer. Facebook,
Twitter, LinkedIn, Pinterest, Google Plus, Tumblr and Instagram are rated as some of the

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most popular social networking sites. As a participatory media cultures, social media
platforms or social networking sites are forms of mass communication that through media
technologies allow large amounts of product and distribution of content to reach the
largest audience possible. However, there are downsides to virtual promotions as servers,
systems, and websites may crash, fail, or become overloaded. With promotion through
participatory media, there is an opportunity to gain Social capital
Promotion is the aspect of marketing that involves delivery of company, brand or product
messages to target customers. Several tools are used by companies to aid the delivery of
both paid and unpaid promotional methods. Each tool contributes a different way to reach
customers and achieve communication objectives.
Traditional Media
Traditional mass-media advertising remains a prominent promotional tool for marketing.
This includes paid messages designed and presented through television networks, radio
stations, newspapers and magazines. Additionally, companies use support media in
ongoing campaigns, such as billboards, directories, buses, aerial and point-of-purchase
displays. Local radio and newspapers tend to be most affordable for smaller companies.
Digital Technology
The Internet and mobile technology have enabled use of a host of digital and interactive
promotional tools. Online and e-mail marketing are common elements of promotional
campaigns. Social media and blogs offer additional interactive tools that companies can
use to reach consumers directly. Mobile devices with applications for electronic
communication and social media allow companies virtually 24/7 access to consumers on
the move.
Public Relations Tools
Several promotional tools tie specifically to public relations, which is unpaid
communication often presented through media exposure. Press releases, newsletters,
press conferences and news reports are common PR techniques. Some are used to
proactively promote brands or products. Others are used to address negative publicity or

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events. Small companies can often build relationships with local newspapers and TV
stations for coverage of noteworthy business activities.
Events
Sponsoring major events and community activities serve as promotional opportunities for
companies as well. Small businesses often gain public favor by active involvement in
local events. A presence at local fairs, non-profit events and school functions can all
improve your rapport and goodwill with the communities in which you operate your
business.
Salespeople and Influencers
Among the more direct promotional tools are salespeople and influencers. Salespeople are
employees who contact or engage customers using assertive selling techniques. This often
includes asking questions, listening to customer needs and using persuasive efforts to sell
product or service benefits. Peer or professional influencers are prominent people in the
public who favor your product. Companies often ask consumers or professionals to share
comp

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1.2 OBJECTIVE OF THE PROJECT:
• To find out the ways by which the company promote their business.
• To get the knowledge about how the company operate.
• To find out which mode of advertisement company prefer and used by them is
effective
• To compare the response gathered through different modes of promotion

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1.3 SCOPE OF THE STUDY:
• The study can be used to examine the effectiveness of the Promotional Activity of
the company.
• The study can be used for modifying existing mode by the company.
• The study will be helpful in new strategies formulation for the company.
Benefits to the organization:
This study helps to understand the nature of employee’s opinion about different modes of
promotional activity, and identify the improvements to be made in the existing system .
Benefits to the Researcher:
This study helps to understand the realistic procedures of advertisement and gain the
practical knowledge to the researched.

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2 .1 INTRODUCTIONTO THE COMPANYPROFILE:
1 EARTH INFRASTRUCTURE
2.2.1 Nature of the Organization and Its Business
Founded on Earth Day April 22nd 2010 with a vision to become the most innovative and
trusted brand in real estate sector by adopting state-of-the-art technologies, global trends
and continuous innovation with a dedicated focus to deliver at par with best trends around
the globe, Earth Group of Companies today stands tall as one of the fastest emerging key
players in the Indian real estate landscape with 50+ offices across the country, 1500+
employees, 15000+ satisfied customers, and 20 million+ sq. ft. space under construction.
Earth Group of Companies being pioneers of 'Green Building' technology, eco-friendly
construction and the founding member of Indian Green Building Council (IGBC) -
implementation of new technology and innovation has been its constant goal and this is
evident in all its projects.
Earth's professionalism and wide ranging experience is already carving out a niche by
changing the skyline of cities in India. The Group has received several prestigious awards
including 'The Best Realty Brand (North)', 'Bharat Samman Award', 'Best Debutant
Developer Award', 'Excellence Award for Contribution in Indian Real Estate', 'Good
Home Award', 'Best Commercial Project of the Year Award' and 'Most Innovative
Developer Award'. The Group is known in the realty fraternity for its professional might.
Today, Earth Group offers a diversified product mix comprising of residential,
commercial, IT/ITES parks, retails, hotels, farm houses, villas and SEZs with the highest
standards of professionalism, ethics, and quality and customer service. It has collaborated
with world renowned architects like EiGEN-UK, Cervera&Pioz-Spain, BDP-
Netherlands, C P Kukreja, DFA, Sikka Associates, ACPL and N+U Design Studio-Delhi

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and leading construction companies like M/s B L Kashyap& Sons Ltd, B R Kohli,
Indsao, etc.
After establishing its hegemony in the Delhi NCR region, the Group has not only reached
Lucknow with its high-end residential project, but it also has plans to come up with
international standards projects on pan-India basis and beyond. Projects of Earth Group
of Companies has formal association with the well-known national and international
brands from hospitality, retail, IT, FMCG, fashion, adventure & entertainment industries.
The Group also has extensive future plans to venture into industry specific real estate
development for hospitality, hospitals, education industry, future ready townships, and
infrastructure project.
2.2.2 Company’s Vision & Mission.
VISION
With a commitment to deliver unique, integrated projects that best cater to client's needs,
Earth strives to be the most innovative and trusted brand in real estate industry by
adopting new technologies with a focus on green and eco-friendly construction.
MISSION
Hassle-free operations with total customer satisfaction by resolving customer's issues
with utmost attention and speedy services round the clock. Earth is dedicated to develop
and deliver state of art projects matching to standards around the globe.

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2.2.3 Product Range of The Company.
The company has residential and commercial projects as well.
Its residential projects include:
Its commercial projects include:
2.2.4 Size (In Terms Of Manpower & Turnover) Of Organization.
Earth Group of Companies today stands tall as one of the fastest emerging key
players in the Indian real estate landscape with 50+ offices across the country,
1500+ employees, 15000+ satisfied customers, and 20 million+ sq. ft. space under
construction.
Level of product sold by the employee helps the management to decide which
appraisal would best suit and must be given.

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2.3 INDUSTRY PROFILE:
Due to rapid urbanization, positive demographics and rising income levels, the Indian
real estate sector has attracted significant investment over the past few years.
The contribution of the real estate sector to India’s gross domestic product (GDP) has
been estimated at 6.3% in 2013 and the segment is expected to generate 7.6 million jobs
this year.
While housing contributes approximately 5%–6% of the country’s GDP, the retail,
hospitality and commercial subsectors have also grown simultaneously, meeting the
increasing infrastructural needs.
Overview of the real estate sector in India
 Sales of residential property declined in 2013 in all metro cities, particularly in the
National Capital Region (NCR), Mumbai and Bengaluru.
 An increase in supply, not commensurate with demand levels, led to an
oversupply situation in most cities.
 The Government of India developed the draft Real Estate Regulation and
Development Bill, 2013, a policy measure to bring in increased transparency in
the sector and protect customer interest.
 In the commercial segment, NCR, Mumbai and Bengaluru continue to be the
leading cities accounting for more than 75% of the entire space getting absorbed
in the country in the last two to three years’ time frame.
 Introduction of REIT is likely to have a positive impact on the retail market
segment.
 The retail real estate market appeared to be promising despite global concerns and
economic uncertainty.
 Norms for FDI in multi-brand retail has been eased to attract global retailers.
The draft Real Estate Regulation and Development Bill, 2013 is a policy measure to
bring in increased transparency and protect customer interest.

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 Proposal worth US$132 million (INR810 crores) was cleared by the Foreign
Investment Promotion Board (FIPB) with regards to single brand retail in the last
6–7 months.
 Domestic travel spends generated approximately 81% of the direct travel and
tourism GDP, with domestic tourist visits (1,036 million) registering an increase
of close to 20% from 2011.
 International tourist arrivals were recorded at 6.6 million in 2012, an increase of
4.3% over the previous year. Foreign Exchange Earnings also increased by 7.1%
over the same period.
 According to World Travel & Tourism Council’s (WTTC) estimates, domestic
travel spending will grow by 6.1%, while international visitor spending will
increase by 8.7% per annum in 2013–15.
 In 2012–13, the SEZ sector contributed 29% of India’s total exports of
approximately US$ 266 billion (INR16.35 lakh crores).
 The development of Delhi Mumbai Industrial Corridor (DMIC) has set a new
precedent to the development of the logistics and warehousing sector.
Demand for real estate is driven by population growth, personal income, employment
rates, interest rates, and access to capital. The profitability of individual companies
depends on property values and demand, which are both impacted by general economic
conditions. Real estate companies also rely on the supply of investment capital. Large
companies have competitive advantages based on their financial resources and broad
geographic reach. Small companies can compete effectively by focusing on local or
regional markets

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ORGANIZATION STRUCTURE OF Earth Infrastructure Ltd:
The company structure deal with the total strength of the company as well as the details
about each and every person’s working details in that particular company. The
organization structure is of two types. They are as follows:
1. CLASSICAL OR TALL TYPE:
When one superior control less number of sub-ordinates, say 3 to 4 subordinates, who in
turns control other 3 to 4 sub-ordinates, and we get a tall structure with many layers of
managers. This structure is called as the tall or classical or pyramid structure. Generally,
this structure involves seven layers. Due to this the communication between the top
management and the employees is not very frequent and therefore creates a gap between
the same. In this type of organization, the cost remains high as in this structure the
organization has to provide each and every thing or one can say the facilities to all the
employees either they are at top level or lower level.
2. FLAT OR NEW TYPE:
In the flat structure, one superior control a large number of sub-ordinates, say 5 to 6,
who in turns control other 5 to 6 sub-ordinates given rise to a flat structure. Training in
the flat structure is relatively weak because there are more number of people. The degree
of control is loose because of more number of people. The advantages in having this type
of structure are in this case the decision making is very fast because everybody is added
to the time. Besides this the communication between the top management and the lower
employees becomes much easier.
Although this method is also somehow expensive as each and every person at work place
is given with the same facilities and amenities that the head of the department or branch
manager is having. And in this type of structure getting the feedback or response of the

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employees on some decision or implementation becomes very easy and as per that they
can modify the structure or working condition of the work place. Also the employees
remain very motivated as they consider themselves as an important part of the
organization.
In this way, it is confirmed that the company follows the flat organization structure in
order to avoid all the problems that occur due to the miscommunication between the top
management people and the workers there.

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ACHIEVEMENTS:-
 The best realty brand (north ) ,march 2015
 Excellence award 2014 for contributing in Indian real estate
 Bci award for the year of 2014
 Shikhar samman award in 2012
 Rising entrepreneur of the award 2012
 Best marketing compainger of the year 2012 award
 Best market compaign of the year 2012
 Front runner of Indian award 2012
 Best commercial project of the year award 2012-north india for earth techone
 Best samman award for the year 2011
CONTACT DETAILS
Branch Office
Address: A-110, Near HDFC Bank, Sector-4, Noida, U.p.-201301
Telephone numbers: 0120-4811

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CHAPTER-2
REVIEW OF LITERATURE

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 Erdem and Keane (1996) and Gonul and Srinivasan (1996) establish that
consumers are forward looking. Erdem et al. (2003) explicitly model consumers‘
expectations about future prices with an exogenous consumption rate. In their
model, consumers form future price expectations and decide when, what, and how
much to buy. Sun et al. (2003) demonstrate that ignoring forward looking
behaviour leads to an over estimation of promotion
 Randy Anderson, Robert Fok, Leonard Zumpano, and Harold Elder (1998) This
article measures overall, allocative, technical, pure technical and scale efficiency
levels for a sample of residential real estate brokerage firms using data
envelopment analysis, a linear-programming technique. The results suggest that
real estate brokerage firms operate inefficiently. Inefficiencies are primarily a
function of suboptimal input allocations and the failure to operate at constant
returns to scale rather than from poor input utilization. Regression analysis is
employed to determine which firm and/or market characteristics affect efficiency
levels. The results show that increasing firm size increases efficiency while
choosing to franchise, adding an additional multiple listing service and increasing
operating leverage decreases firm performance.

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CHAPTER-3
RESEARCH METHODOLOGY:

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3.1 RESEARCH DESIGN
A Research design is the arrangement of collection and analysis of data from the
employee in a manner that is relevance to the research purpose as per the company’s
guidelines. Research is a journey from known to unknown facts. The manipulation of
things, concepts or symbols for the purpose of generalizing to extend, correct or verify
knowledge, whether that knowledge aids in construction of theory or in practice of an art.
It is the descriptive research and to find the effectiveness of sale. The main aim is, to
find out the effectiveness of promotion activity in Earth infrastructure Limited New
Delhi.
3.2 SAMPLING DESIGN
1. Sampling: it is simply the process of learning about the population on the basis
of the sample drawn from it. Thus in the sampling technique instead of every unit
of the universe only a part of the universe is studied and the conclusions are
drawn on that basis for the entire universe. This process involves three elements:
 Selecting the sample,
 Colleting the data ,
 Making an inference about the population.
2. Sampling unit: The sampling units selected for the study were the employee
survey.
3. Sampling Technique: The following technique was used: Convenience
Sampling: In this type of sampling, the choice of the sample is left completely
to the convenience of the investigator.

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4. Sample size: A sample is a subset of population units. Using the above
technique, a sample of 100 employees were selected
3.3DATA COLLECTION:
Both primary and secondary data were used. .
Primary data collection:
Questionnaire is the tool: A questionnaire was designed in order to know about the
various aspects of the promotional tool from the employees perspective of the company
Earth Infrastructure. Structured questionnaires were used, as the questions were
predetermined, specific and concrete. Multiple-choice questions were used. Care was
taken not to add questions related to personal life or any kind of strenuous questions. The
language was kept simple so that the respondents could easily understand it.
Methods of Secondary Data was used in Earth infrastructure
a) Reference by Books, journals,
b) Reference By Internet,
c) Reference by company written data.

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Analysis And Interpretation Of Data:
Analysis of the data collection through questionnaire: A questionnaire was
prepared for the purpose of getting feedback from the employees and manager regarding
“promotion” Practices from the employees perspective” of their company. 100
employees are selected from different department and were distributed the questionnaire
from the purpose of the study.
ANALYSIS OF DATA
Collection of Data is of no use until it is properly recorded, organized and deeply
analyzed. Analysis of the data is done either manually or by the use of computers, various
statistical and mathematical techniques are used for Data Analysis. Analytical tool used is
tabular representation, sample size and pie chart for easy understanding of the finding of
result.

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CHAPTER – 4
DATA ANALYSIS AND
INTERPRETATION

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 People surveyed according to their time duration in real estate
business?
Interpretation :
From the above survey it can be clearly seen that there are new agents who
are entering the real estate business out of 30 respondent 9 are new players
and have recently started this business which shows how real estate market
is booming at a fast pace and the majority of the respondent are in this
business for more than 5 years which also indicates that they have got the
return from that business which had made them stay longer.
0
5
10
15
Recently
started
2-5 years More than
years
C B A
Figure no.2

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 People Surveyed according to their role in real estate business
Interpretation
 One of the reason as to why there are more agents is their brokers and
sub- brokers who are categorized under agents , also in places like
jessore road , Dumdum road, lake town (north Kolkata), Lake
gardens, jadavpur we find more agents then builders .
 Around 50 % of the respondents were agents , 40 % were builders and
10% were sub-brokers who are also called part time bro
ROLE
Agent - 50
Builder - 40
Others - 10
Figure no.3

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 People surveyed to know whether advertisement creates an urge for
them to buy a product?
INTERPRETATION
 This particular question was asked to find out their view as to see
what is their view regarding advertisement
 Many respondent said yes because they use different modes of
advertisement to promote their business. Those agents who said no
which were around 8 respondent still believed in word of mouth
0
2
4
6
8
10
12
14
16
18
yes no can't say
Noofrespondents
Options
Figure no.3

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 People surveyed to Find whether they need to advertising their
property or they do it through word of mouth
INTERPRETATION
 Almost everyone believed that advertisement is necessary without which their
business cannot run as they see lot of competition in the market .
 The other reason which make them advertise is number of agents and builders in a
particular area . so to get better contacts or a name in the market advertisement is
required , respondent who said no where those who believed in word of mouth .
 Agents and builders surveyed to know how often they take the help of
advertisement.
NEED
YES -22
NO -8
Figure no.4

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 People surveyed to know their view regarding the current popularity
of Internet Advertisement (1 refers – very poor, 5 refers – very good )
INTERPRETATION
 After conducting this survey it was thus found from agents and
builders point of view that currently Internet advertisement is quite
popular in the market generally agents who are using internet
advertisement find it quite user friendly and easy to use , whereas who
hasn’t used internet advertisement still find it to be quite popular as
they hear it from their friends who are in this field.
0 2 4 6 8 10 12 14 16
1
2
3
4
5
NO OF RESPONDENT
POPULARITYRATING
Figure no.5

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 Company surveyed to know their preferred mode of advertisement
INTERPRETATION
 I got mixed responses as still 45% of respondent still believed
newspaper as their preferred mode due to reliability and trust factor ,
which they thought internet advertisement won’t provide.
 Respondents who do internet advertisement said they will not switch
to other mode of advertisement as they find online ad as cost effective
, comes in their budget , more visibility in terms of duration of
advertisement.
Newspaper -45
TV-5
Internet -35
Others-15
Figure no.6

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 company surveyed to know which online portal provided them with
more response( if they advertise online)
INTERPRETATION
 This was asked to those agents who used internet advertisement as to
find out which online portal gave them more response their was good
fight between Magic bricks and 99acres .
 Thus is states that 99 acres and magic bricks are very close
competitors of each other despite Earth Infrastructure have upper hand
because it falls under the times of India group
0% 20% 40%
MAGICBRICKS
99ACRES
INDIA PROPERTY
OTHERS
% OF RESPONSE
ONLINEPORTALS
Figure no.7

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 company surveyed to find out whether internet advertisement will
become popular in days to come
INTERPRETATION
 Most of the people believed that internet advertisement has emerged
as a new media for advertisement which provides a good impact
 Most people who has used internet advertisement believed that
itincreases the sale of any product and it had a good future ahead due
to invent of so many technology .
 Many believed that it will still take time to be the best mode of
advertisement.
0%
10%
20%
30%
40%
50%
60%
70%
YES
NO
CAN'T SAY
% OF RESPONSE
OPTIONS
Figure no.8

37
CHAPTER: 5
Summary and Conclusion

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5.1FINDINGS :-
 Through survey it was found that are very few client who are
computer savvy.
 It has been found that mostly client prefer Internet advertisement
 client still rely upon Newspaper, Hoardings, Banners as a mode of
promotion
 Very few client completely rely upon online advertisement
 client in outskirt of Delhi NCR have a little knowledge about internet
advertisement .
 Before buying any product people look in the internet about its
features and cost to make a decision whether to buy that product or
not.
 EARTH INFRA have a build a good reputation with those who have
experienced its service.

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Promotional Activity In Earth Infrastructure Limited
 Foot Banner - Homepage/ City Special Page It is a unique
Banner which Display’s the Projects / properties every time the
page is opened.
 Benefits - A well Planned Banner is placed on the page footer
which scrolls with the page, which constantly attracts attention.
 Gallery -Advertise on the city special page with name and
description
 Benefits: - it gets Maximum exposure with logo, name and
description which has the advantage of high visibility and
branding.
 Shoshkele (animated banner) Homepage/ City Special Page:-
It is an intrusive flash banner which appears each time the page
is opened and it gets the maximum response.
 Benefits: - Animated Pop-up is designed in such a way that it
catches the maximum Attention and ensures it reaches the targeted
audience.

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Modes of promotion used by Earth Infrastructure Ltd.
 Banner/Hoarding: This type of Promotion is commonly seen by Small
agents where they but their banners in the streets and promote their
business to get response from the buyers . If we talk about builders
generally they put their hoardings in the place where more people can
see their Advertisement thus builders mostly don’t put their hoardings
everywhere but they are quite choosy in doing that.
 T.v : Small Real estate agents generally don’t promote their business
though this medium but Builders prefer this medium, as it reaches the
mass builders like DLF, Godrej, merlin group do put their
advertisement in T.V.
 Pamphlets: Small agents promote their Business through Pamphlets
they give pamphlets which consists of their name , phone number ,
address etc . so that the buyers who want to reside in a particular place
can contact them . sometimes it can also be in the form of a visiting
card.

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 Newspaper : Newspaper is the most common medium through which
both builders and Agents promote their business . this kind of
promotion is widely used and widely accepted as it is user friendly for
those people who don’t use internet .therefore the response is also
quite good through this medium

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5.2LIMITATIONS OF THE STUDY:
Respondents Busy: The most significant limitation has been the individuals involved in
this study were very busy and did not spare much time in discussion.
Availability of Time: Availability of time was one of the biggest limitations faced. Due
to shortage of time I had to limit the work in its present form only.
Lack of Interest: Some of the people were not interested in filling the questionnaire.

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5.3 RECOMMENDATION
 After doing the research it was found that company should focus on
providing more benefits to their existing as well new client.
 Earth Infrastructure Ltd has got a good brand image as it comes under
Times of India, so the company must put more emphasis on
promoting their portal in local newspapers and print media.
 Builders or promoters who are satisfied with the service of earth infra
should take some reference from them and convert them into their
clients.
 Earth infrashould also introduce promotional activites of low amount
which will bring in more advertisement from agents who have
recently started their business.
 The company should Campaign in the outskirts of Delhi NCR and
provide information how they can be benefited through internet
advertisement.
 as internet advertisement is growing rapidly it should maintain its
goodwill by providing its clients with offers and good after sale
service which can help them bring in more clients.

44
5.4CONCLUSION :-
There has been a significant change in the way company operate.
Advertisement has been their main source to promote their business
company should change their mode and switching to Internet advertisement
which comprises of so many benefits by doing this earth infra getting a good
responses, as nowadays people are spending more time in the internet as it
provides everything in just a click.
Though there has been a significant rise in online advertisement still
Newspaper advertisement is still hugely demanded as we all know
newspapers over a period have built a strong level of trust and confidence in
the people which is unmatched by any other form of media.
Thus online media has its use as it is booming at a fast pace and is
becoming the choice for agents and builder to promote their business still it
comes second after newspaper in terms of popularity , trust ,response etc.
therefore newspaper advertisement for advertising is the still the best
medium to promote business and it may take more approximately 4-5 years
to become the most preferred mode of advertisement ,.

45
BIBLIOGRAPHY:
{[kjkhjhjhjhjkoiuiyu[[[[[[URCE
INTERNET:
 www.google.com
 www.earthinfra.com
RESEARCH PAPERS:
 Measuring the Efficiency of Residential Real Estate Brokerage Firms.
Journal of Real Estate Research: 1998, Vol. 16, No. 2, pp. 139-158
 Department of Economics, Finance and Legal Studies, The University of
Alabama, Tuscaloosa, AL

46
ANNEXURE
Questionnaire
NAME:
Age:
Sex:
Locality:
1 Does advertisement urge you to buy a product?
a) Yes b) No c) Can’t say
2 Do you need to advertise your property for sale?
a) Yes b ) No
3 How often do you put your advertisement for sale of a property?
a) Very less b) Always c) Not required
4 By which mode of advertisement you have got more
response?(thosewho prefer advertisement )
a) Internet b) newspaper c)Television
d)Others

47
5 Mark the popularity of internet advertisement on the scale of 5?(5-
refers very good, 1-very poor)
a) 1 b)2 c) 3 d)4
e)5
6 Which mode of advertisement do you prefer in terms of Real
estate? ( if they prefer doing advertisement)
a) Newspaper b) Internet c) T.V d) others
7 Do you think internet advertisement will become more popular in
days to come?
a) Yes b) no c) Can’t say

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