The document discusses the different types of business environments that can affect a company. It describes the internal environment as factors within a firm's control, like its culture and resources. The external environment is divided into the micro and macro environments. The micro environment includes stakeholders like customers, competitors, suppliers, and public groups that directly influence the business. The macro environment consists of broader forces like political, economic, social, technological, environmental and global factors that create long-term opportunities and threats for companies. Understanding both the internal and external business environments is important for strategic planning and success.

1. BUSINESS ENVIROINMENT
Done By
A.Haripriya
I-MBA

2. MEANING OF BUSINESS ENVIROINMENT
▪ BUSINESS ENVIROINMENT CONSISTS OF ALL
THE FACTOR WHICH ARE ALL AFFECTING
THE BUSINESS
▪ FOR EXAMPLE: COMPETITIOR, CUSTOMER,
PUBLIC, GOVERNMENT RULES, ETC..

3. TYPES OF BUSINESS
ENVIROINMENT

4. INTERNAL ENVIROINMENT
▪ FACTORS THAT EXISTS WITHIN THE FIRM THESE
INTERNAL FACTORS ARE CONTROLLABLE
▪ IT IMPARTS STRENGTH AND WEAKNESS
▪ IT INCLUDE:
▫ CULTURE
▫ VISION AND OBJECTIVE
▫ TOP MANAGEMENT STRUCTURE
▫ POWER STRUCTURE
▫ COMPANY IMAGE AND BRAND EQUITY
▫ HUMAN AND OTHER RESOURCES

5. EXTERNAL ENVIROINMENT
▪ FACTORS THAT EXISTS OUTSIDE THE
ORGANISATION SO IT IS UNCONTROLLABLE
▪ IT CREATE OPPORTUNITIES AND THREAT
▪ IT IS DIVIDED INTO SIDES MICRO
ENVIROINMENT AND MACRO ENVIROINMENT

6. MICRO ENVIROINMENT
▪ IT IS ALSO CALLED AS TASK
ENVIROINMENT(OR) SPECIFIC FORCES (OR)
STAKEHOLDERS (OR) DIRECT ACTION
ENVIROINMENT

7. CONSUMER
▪ CONSUMER IS THE KING OF THE BUSINESS
▪ BUSINESS ARE EXISTS FOR SATISFY THE
CUSTOMER DELIGHT
▪ IT HAS THREE TYPES
▫ INDIVIDUAL
▫ GROUP
▫ GOVERNMENT

8. COMPETITOR
▪ THOSE WHO ARE OFFER SAME OR SIMILAR
PRODUCT AND SERVICES THEY ARE
CONSIDER AS COMPETITOR
▪ IT HAS TWO TYPES
▫ DIRECT
▫ INDIRECT

9. SUPPLIERS
▪ PEOPLE WHO ARE SUPPLY THE RAW
MATERIAL OF THE PRODUCT THEY ARE
CONSIDER AS SUPPLIERS
▪ THE PRICE OF THE PRODUCT WILL BE
DETERMINE BY THE SUPPLIERS

10. MARKETING INTERMEDIARIES
▪ MARKETING INTERMEDIARIES HELP THE
PRODUCER TO PROMOTE THE PRODUCT AS
WELL AS SELLING THE PRODUCT
▪ THEY ARE LINK BETWEEN MANUFACTURES
AND CONSUMERS

11. FINANCIARS
▪ “FINANCE IS THE LIFE BLOOD OF THE
BUSINESS”
▪ ONE WHO INVEST THE MONEY FOR THE
COMPANY THEY ARE FINANCIARS

12. PUBLIC
• THENGO’s, PRESS, ENVIROINMENTALIST,
CONSUMER ASSOCIATION, LOCAL
COMMUNITY ARE CONSIDER AS PUBLIC
• THESE PUBLIC HAVE A POSITIVE AND
NEGATIVE IMPACT OF THE BUSINESS

13. WORKERS AND TRADE UNION
▪ THEY PLAY A IMPORTANT ROLE IN THE
INDUSTRIAL RELATION AND EFFICIENT
FUNCTIONING IN THE BUSINESS

14. MACRO ENVIROINMENT
▪ MACRO ENVIROINMENT IS ALSO CALLED AS
GENERAL ENVIROINMENT(OR) INDIRECT
FACTOR ENVIROINMENT
▪ MACRO ENVIROINMENT DETERMINE A LONG
TERM SUCCESS

15. POLITICAL AND LEGAL
ENVIROINMENT
▪ CONSTITUTION OF THE COUNTRY
▪ POLITICAL OPPORTUNITY
▪ IDEOLOGY OF GOVERNMENT
▪ POLITICAL STABLITY
▪ IMAGE OF THE COUNTRY IN LEADER
▪ MILITARY AND DEFENCE POLICY
▪ LAW AND GOVERNING SYSTEM

16. SOCIAL AND CULTURAL
ENVIROINMENT
▪ DEMOGRAPHIC FORCES
▪ SOCIAL INSTITUTION GROUPS
▪ CASTE SYSTEM
▪ EDUCATION AND LITERACY RATE
▪ BELIEF, VALUE, CUSTOM, ATTITUDE &
LIFESTYLE

17. ECONOMIC AND FINANCIAL
ENVIROINMENT
▪ ECONOMY IS DIFFERENT ONE COUNTRY TO
OTHER COUNTRY
▫ CAPITAL
▫ MIXED
▫ SOCIAL

18. TECHNOLOGICAL AND PHYSICAL
ENVIROINMENT
▪ NOW TECHNOLOGY IS FASTLY IMPROVING
▫ SOURCES OF TECHNOLOGY
▫ ARTIFICAL INTELLIGENCE
▫ APPROACHES OF PRODUCTION OF
GOODS AND SERVICES

19. NATURAL ENVIROINMENT
▪ NATURE WILL BE DEPEND TO BUSINESS
▫ CLIMATE &GEOGRAPHY
▫ ECOLOGICAL SYSTEM
▫ LEVELS OF POLLUTION

20. GLOBAL ENVIROINMENT
▪ INTERNAL AGENCIES LIKE WTO, WHO,
WORLD BANK, IMF
▪ INTERNATIONAL POLITICAL FACTORS WILL
AFFECT THE BUSINESS

21. ▪ THANK YOU