The document outlines the topics that will be covered in a services marketing course across 4 units. Unit 1 will discuss the unique aspects of services compared to goods, factors driving growth in the Indian services sector, service classification, challenges in marketing services and how to overcome them, and influences on consumer behavior for services. It will also cover service positioning, and the product-service continuum and service marketing triangle. Unit 2 focuses on the 7 Ps of services marketing within a specific sector, the service flower model and a sector example, services pricing, service blueprinting, and services branding advantages. Unit 3 addresses approaches to improve service quality including the GAP and SERVQUAL models. Unit 4 examines factors enabling international and transnational services strategies, trends in hospitality