Shoppers Stop is an Indian retail company headquartered in Mumbai with 49 stores across India. It was founded in 1991 and is a publicly traded company on the Bombay Stock Exchange with over 800 employees. K Raheja Corp Group owns 67.10% of Shoppers Stop shares. The company targets high-income customers in tier 1 cities and seeks to maintain its position as the leading department store brand in India through its portfolio of branded fashion and lifestyle products.

1. COMPANY ANALYSIS-
SHOPPERS STOP
Presented by
Ashok chetri

2. SHOPPERS STOP:
AN OVERVIEW
Particulars Details
Headquarter Eureka Towers, 9th floor, B wing, Mindspace, Link
Road, Mumbai, Maharashtra-400064
Industry Retail
Type Public company
Status operating
Net profit Rs 11.7 crore
Company size 800 employees
Numbers of store 49
Founded 1991
Promoter K Raheja corp. group

3. MANAGEMENT
Designation Name Qualification
Chairman C. L. Raheja Law graduate from mumbai
CEO & MD Govind Shrikhande Graduate of technology from VJTI,
Mumbai and is management graduate
from pune.
CFO Mr. sanjay chakravarti Chartered Accountant
Vice chairman B. S. nagesh Master in management study from
Benaras Hindu University
Non – executive Director Ms. Abanti sankaranaraayanan Economics graduate from St. Stephen's
college

4. HISTORY
1991 K Raheja Corp Group opened its first exclusive menswear in the store at Andheri
1992 It introduced ladieswear in the store
1993 It also added children and non-apparels under the store
1994 The loyalty programme “First Citizen” was launched
1995 The group opened its second store in Banglore
1997 Shoppers stop was incorporated. In the same year the company launched co-branded credit card for its
loyalty members in collaboration with HSBC
1999 The company installed JDA Retail ERP. The same year company launched its 4th and 5th store at Jaipur
and Delhi
2000 The company opened its 6th and 7th store located at Chennai and Chembur. The company also acquired
Crossword- India’s leading retail book chain

5. Continue..
2001-2004 The company opened its 6th and 7th store located at Pune, Bandra, Kandivli, Mulund, Gurgaon, Kolkata,
Malad and Bangalore
2005 Shoppers stop launched MAC and Homestop retail store
2006 It launched Mothercare in India and its food and beverage outlets namely Brio and Desi café company
2010 Loyalty Summit Award Jan. 2010
2011 Loyalty Summit Award Jan. 2011
VMRD Retail Design Award Feb 2011
Supply Chain Excellence Award Sep 2011
2014 Energy Efficiency Initiative Award at the Global Green Leadership Award 2014 hosted by the World CSR
congress

6. SHAREHOLDING PATTERN
67.10%
13.29% 13.19%
3.38% 3.04%
0.01%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
% Share Holding
% Share Holding

7. FUTURE STRATEGY
Shopper stop is eyeing 15 percent revenue through its digital touch
point by 2020, and
 Plans to invest Rs 60 corer over the next three years to boost its
Omni channel strategy.

8. BUSINESS MODEL
Vision: to be a global retailer in india & maintain no. 1 position in
Indian market in departmental store category.
Strategy: Selling of high quality products at high price

9. PRODUCT PORTFOLIO

10. TARGET CUSTOMERS
• The target customers segment of this company is mainly the
people with high disposable income in Tier 1 cities like Mumbai,
Delhi etc.
• They have also targeted the consumer who want a choice of good
clothing and products which are branded, high quality and in the
upper price range.

11. COMPETITION
The main competitors of shoppers stop are-

13. SWOT ANALYSIS

14. Strengths
 It has strong presence with 50+ stores in india
 Shoppers has become highest benchmark for retail industry
 loyal customer base with more than 7,50,000 first citizen members
 Increasing footfalls and conversion rates
 Management team is strongly established as well as skilled labor
force

15. WEAKNESS
 It has lesser promotional strategies on both ATL and BTL level
compare to global leaders
 it always follows low risk strategy in business or entering into a new
segment

16. Opportunity
Big opportunity to enter into new geographies nationally
Foreign player see it as preferred partner for making investment in
india.
It could enter into Hyper city-high retail value category

17. Threats
Due to global slowdown consumers’ purchase power has reduced for
top high value brands
Increase brand awareness among consumer across all socio-
economic classes