This document outlines marketing management questions organized into 5 units. Unit 1 discusses the functions and challenges of marketing management, influences on marketing decisions from the macro and micro environment, and challenges in global marketing. Unit 2 covers market segmentation, targeting, positioning, demand forecasting and product positioning strategies. Unit 3 examines pricing policies and strategies. Unit 4 analyzes consumer behavior models and service marketing. Unit 5 discusses factors affecting global marketing organizations, marketing control methods, and various marketing organization structures.

1. MARKETING MANAGEMENT IMPORTANT QUESTIONS
UNIT-1
1. Discuss the functions and challenges of marketing management?
2. Explain the importance of marketing environment (micro and macro). How does socio
cultural environment influence the marketing decisions?
3. Discuss the various philosophies or orientations of marketing. What are the challenges
and opportunities in the globalized marketing environment?
4. What is Marketing Mgt? Discuss in detail about Global marketing?
UNIT-2
5. Discuss Market Segmentation, targeting and positioning with suitable examples?
6. Explain briefly Demand Measurement and various methods of Demand forecasting?
7. What is Product Positioning? Explain various Positioning Strategies of Org?
8. Discuss various competitive strategies of marketing?
Unit-3
9. Explain the various Pricing policies and strategies that affect the present competitive
environment?
10. What are the steps involved in the New Product Development?
11. Explain the importance of packaging and labeling strategies in marketing?
12. Explain in Detail about Advertising, Personal Selling, Branding?
UNIT-4
13. Explain briefly the models of Consumer Behavior?
14. What r Service Markets Explain characteristics and strategies of Service Marketing?
15. Discuss the characteristics of Industrial buyer behavior and service marketing?
16. Explain the various stages in the Adoption Process?
UNIT-5
17. Discuss various factors affecting Global marketing organization?
18. Explain in detail about marketing control methods i.e efficiency,profitability,strategic
controls
19. What are the various marketing organization structures discuss its merits and
demerits?