The document provides guidance on writing effective blog post headlines in 3 sentences or less that get attention and engage readers. It discusses the "three second rule" for headlines to grab attention, criteria for successful headlines such as getting attention and making a promise, and techniques like using clarity over cleverness, empathizing with the customer, being unexpected, posing questions, using humor, and incorporating visuals. Hands-on exercises are provided to help practice different headline strategies.
The 10 Types of Popular Blogs: Which One Is Yours?Leadpages
Whether you’re blogging for big business or to steadily grow your side hustle, settling in on the right strategy is the best way to set yourself up for success. At the same time that it takes you to queue up your Netflix account, you could toss together a blog and begin penning your first post. But what type of blog will you create? And how will you know whether or not it hits the mark?
How to give creative feedback on advertisingDavid Bell
What you will learn.
In three clear steps: The before, the during and the after. You will learn the tricks to running a more effective creative presentation and how to give creative feedback.
PLUS the tricks to managing your stakeholders.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
Do What You Love (or your work life will totally suck)Denise Jacobs
We’ve all been there: working jobs that we don’t like for “good money”, while having the nagging suspicion that we could be doing something so much more satisfying and fulfilling. This is an opportunity to get past fears and instead be inspired and excited about doing what you *really* want to be doing for work in your life.
Leading the Perfect Q&A in Any PresentationSketchBubble
Planning for the Q&A session always helps as this is a fact that every presentation concludes and should conclude with a great question & answer session. Learn the tips to leading the
perfect Q&A in any Presentation.
The 10 Types of Popular Blogs: Which One Is Yours?Leadpages
Whether you’re blogging for big business or to steadily grow your side hustle, settling in on the right strategy is the best way to set yourself up for success. At the same time that it takes you to queue up your Netflix account, you could toss together a blog and begin penning your first post. But what type of blog will you create? And how will you know whether or not it hits the mark?
How to give creative feedback on advertisingDavid Bell
What you will learn.
In three clear steps: The before, the during and the after. You will learn the tricks to running a more effective creative presentation and how to give creative feedback.
PLUS the tricks to managing your stakeholders.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
Do What You Love (or your work life will totally suck)Denise Jacobs
We’ve all been there: working jobs that we don’t like for “good money”, while having the nagging suspicion that we could be doing something so much more satisfying and fulfilling. This is an opportunity to get past fears and instead be inspired and excited about doing what you *really* want to be doing for work in your life.
Leading the Perfect Q&A in Any PresentationSketchBubble
Planning for the Q&A session always helps as this is a fact that every presentation concludes and should conclude with a great question & answer session. Learn the tips to leading the
perfect Q&A in any Presentation.
Find your true passion and do what you love to doVioleta Salas
There's no secret about success.
Great business requires heart and dedication. Successful people win because they love what they do. Actually, your noble passion is your mission.
They’re short, they better be sweet, and they can make or break an email. Of course, we’re talking about subject lines. Most of us have found out the hard way that it doesn’t matter how much strategy, creativity and work goes into an email; if it’s not paired with the right subject line, it’s not going to get read. There is no magic bullet to writing the perfect subject line. But, there are some tactics that, if employed, can get you closer to that open.
Download our best practices, tactics and tips for writing better subject lines.
Welcome to the profession: Where will you be in 25 years? Is that where you w...Jill Hurst-Wahl
These are the slides from a SirsiDynix Institute webinar given on Sept. 24, 2008. The webinar focused on career development and included 10 tips from Ulla de Stricker and Jill Hurst-Wahl.
Education in 2018: Fellowship Personal Statement Writing TipsRadiology Fellowship
Check this article and discover a list of best fellowship personal statement writing tips, and what is going to change in education in 2018. http://www.radiologyfellowship.net/
How to write a great advertising creative brief. David Bell
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an insurance ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
How to write better marketing creative briefs. David Bell
How to write better creative strategies and briefs.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an airline ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
True North Part 5 - Communicate your way to successJames Cracknell
Part 5 of the True North Bootcamp - the essence of the Bootcamp is for you to become more aligned to the business so that communication is easy. Your business values simply trip off the tongue, your brand is recognised congruentky through every facet of your communication
Six things to start doing now to increase salesCarol Doane
Simplify your communication, keep it short, confirm receipt of requests, ask for help, template and test, end with a call to action - any question. Do you have one to share?
The 5 Reasons Why Your Headlines are on Life SupportJordan Lore
The perfect piece of content requires the perfect headline to draw your audience in. Keep these 5 elements in mind when crafting your next attention-grabbing headline.
Penn Strategies TV Interview Training (January 2012)Penn Strategies
This presentation provides tips to help you prepare for a television interview. In the presentation, you will find information about conducting background research, developing and staying on message, mastering body language and more. For more public relations tips, follow us on Twitter @pennstrategies or our CEO’s blog PRMarketingStrategist.com.
How to give a Creative Presentation in 10 minutes by Two pensCynthia Hartwig
This is a primer for people who are put under the gun to present creative work in on-the-fly situations. Ten minutes can be well spent, if you do Creative Director Cynthia Hartwig's tricks. Or work you've spent weeks designing, writing and creating, will be deep-sixed faster than you can remove yourself from the room. Includes tips on recapping the creative brief, appointing a Meeting Czar (someone who runs the meeting and drives decisions) and presenting so that everybody can see that little, teeny mouse-type (assuming it's important). This deck is a supplement to How to Rock a Presentation by Cynthia Hartwig at Two Pens.
The New Viral: Effective, Not Just InfectiveBen Grossman
Subservient Chicken. Old Spice Guy. Real Beauty Sketches. They’re the stuff of viral video and marketing legend.
But where does that leave viral marketing today? Surprisingly abandoned. According to Google search data, interest in viral marketing has decreased by 80% since 2004.
Meanwhile, efficacy has evolved into a central focus for marketers who were once simply concerned with view counts and eyeballs. 86% of marketing leaders admit that their content marketing is only somewhat effective at creating business value. It’s the dawn of The New Viral – a digital and content marketing approach focused more on being effective than simply infective, while still making the most of organic spread.
Find your true passion and do what you love to doVioleta Salas
There's no secret about success.
Great business requires heart and dedication. Successful people win because they love what they do. Actually, your noble passion is your mission.
They’re short, they better be sweet, and they can make or break an email. Of course, we’re talking about subject lines. Most of us have found out the hard way that it doesn’t matter how much strategy, creativity and work goes into an email; if it’s not paired with the right subject line, it’s not going to get read. There is no magic bullet to writing the perfect subject line. But, there are some tactics that, if employed, can get you closer to that open.
Download our best practices, tactics and tips for writing better subject lines.
Welcome to the profession: Where will you be in 25 years? Is that where you w...Jill Hurst-Wahl
These are the slides from a SirsiDynix Institute webinar given on Sept. 24, 2008. The webinar focused on career development and included 10 tips from Ulla de Stricker and Jill Hurst-Wahl.
Education in 2018: Fellowship Personal Statement Writing TipsRadiology Fellowship
Check this article and discover a list of best fellowship personal statement writing tips, and what is going to change in education in 2018. http://www.radiologyfellowship.net/
How to write a great advertising creative brief. David Bell
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an insurance ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
How to write better marketing creative briefs. David Bell
How to write better creative strategies and briefs.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an airline ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
True North Part 5 - Communicate your way to successJames Cracknell
Part 5 of the True North Bootcamp - the essence of the Bootcamp is for you to become more aligned to the business so that communication is easy. Your business values simply trip off the tongue, your brand is recognised congruentky through every facet of your communication
Six things to start doing now to increase salesCarol Doane
Simplify your communication, keep it short, confirm receipt of requests, ask for help, template and test, end with a call to action - any question. Do you have one to share?
The 5 Reasons Why Your Headlines are on Life SupportJordan Lore
The perfect piece of content requires the perfect headline to draw your audience in. Keep these 5 elements in mind when crafting your next attention-grabbing headline.
Penn Strategies TV Interview Training (January 2012)Penn Strategies
This presentation provides tips to help you prepare for a television interview. In the presentation, you will find information about conducting background research, developing and staying on message, mastering body language and more. For more public relations tips, follow us on Twitter @pennstrategies or our CEO’s blog PRMarketingStrategist.com.
How to give a Creative Presentation in 10 minutes by Two pensCynthia Hartwig
This is a primer for people who are put under the gun to present creative work in on-the-fly situations. Ten minutes can be well spent, if you do Creative Director Cynthia Hartwig's tricks. Or work you've spent weeks designing, writing and creating, will be deep-sixed faster than you can remove yourself from the room. Includes tips on recapping the creative brief, appointing a Meeting Czar (someone who runs the meeting and drives decisions) and presenting so that everybody can see that little, teeny mouse-type (assuming it's important). This deck is a supplement to How to Rock a Presentation by Cynthia Hartwig at Two Pens.
The New Viral: Effective, Not Just InfectiveBen Grossman
Subservient Chicken. Old Spice Guy. Real Beauty Sketches. They’re the stuff of viral video and marketing legend.
But where does that leave viral marketing today? Surprisingly abandoned. According to Google search data, interest in viral marketing has decreased by 80% since 2004.
Meanwhile, efficacy has evolved into a central focus for marketers who were once simply concerned with view counts and eyeballs. 86% of marketing leaders admit that their content marketing is only somewhat effective at creating business value. It’s the dawn of The New Viral – a digital and content marketing approach focused more on being effective than simply infective, while still making the most of organic spread.
020415 business storytelling by cynthia hartwigCynthia Hartwig
Anyone familiar with the Bible and Aesop’s fables already knows that stories are the oldest persuasive tool since the dawn of time. And now everybody from the The Wall Street Journal to LinkedIn is saying that storytelling will be the number one business skill needed in the next five years. That’s why you should run, don’t walk, to see the hands-on business storytelling workshop with Cynthia Hartwig, fiction writer and co-founder of Two Pens.
Over the course of her career in advertising and social media, Cynthia Hartwig has honed the act of telling stories into a fun and practical art. She’ll lead you in a series of practice-makes-perfect exercises that will help you to persuade, excite, sell and sway people to your point of view.
You’ll see how stories can be used in all kinds of business settings to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media.
You’ll learn the mechanics of telling a story with a beginning that hooks you, to a middle that builds tension, to a satisfying end.
You’ll learn how to weave rich information (even numbers) with personal insights and emotional power and then experience the thrill of having an audience remember what you’ve said. Many writing exercises are included to help you tap into the mind’s unique hard-wiring that can create a story out of almost any experience.
Business Storytelling by Cynthia Hartwig of Two PensCynthia Hartwig
Anyone familiar with the Bible and Aesop’s fables already knows that stories are the oldest persuasive tool since the dawn of time. And now everybody from the The Wall Street Journal to LinkedIn is saying that storytelling will be the number one business skill needed in the next five years. That’s why you should run, don’t walk, to see the hands-on business storytelling workshop with Cynthia Hartwig, fiction writer and co-founder of Two Pens.
Over the course of her career in advertising and social media, Cynthia Hartwig has honed the act of telling stories into a fun and practical art. She’ll lead you in a series of practice-makes-perfect exercises that will help you to persuade, excite, sell and sway people to your point of view.
You’ll see how stories can be used in all kinds of business settings to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media.
You’ll learn the mechanics of telling a story with a beginning that hooks you, to a middle that builds tension, to a satisfying end.
You’ll learn how to weave rich information (even numbers) with personal insights and emotional power and then experience the thrill of having an audience remember what you’ve said. Many writing exercises are included to help you tap into the mind’s unique hard-wiring that can create a story out of almost any experience.
Tame the email beast with this common-sense approach to managing your inbox with best email practices. Cynthia Hartwig of Two Pens dissects why email fails and shows you easy tricks to eliminate confusion. She covers the value of a great subject line. Why there should be only one subject per email. How to untangle email threads from hell. Share with anyone who needs to clean up their inbox procedures.
Brand As Verb: Principles of High Performing Experience BrandsBen Grossman
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In today’s world of new realities it doesn’t pay for brands to stand by, continuing to trumpet their “creative messaging.” After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action… brands that are more than nouns. Brands must see themselves as verbs.
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
Learn how to stand out of the crowd and differentiate yourself by personal branding strategies, treat yourself as a brand that delivers a unique value in your career field, personal branding will help you stand out and differentiate yourself away of competitors.
A Do It Yourself Guide to Personal Branding. In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand identity that crosses platforms and channels. This deck puts a case for the importance of branding and some how to's. Do connect and give feedback.
Here's what we'll cover:
Batching for social media — how to do it and why this approach should be a major part of your social media marketing workflow
Reaching your audience — what you need to know in order to connect with your followers in a meaningful way
Finding content — where and how to find content your audience will love
A step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success
User Experience Branding - Bill Beard - UXScotland 2015Bill Beard
Why do certain products create passionate users while others struggle to gain traction? Is it Design? Usability? Simplicity? No. It's branding. Branding isn't just the purview of the marketing team anymore. In today's crowded marketplace, making a product that works - or even works well - is no longer good enough. User Experience Branding is a process that helps build loyal customers and brand ambassadors by leveraging the emotional value of our brand and incorporating it into our user experience.
User Experience Branding helps organizations - particularly those using Lean and Agile - more effectively and efficiently develop, build, maintain and, most of all, evolve brands to navigate ever-changing marketplaces.
This tutorial is for anyone involved or interested in UX, at any experience level, including creative directors, designers and product managers.
This session will cover the role of emotion within the decision-making process and how influencing a user's emotions during a product experience translates to brand loyalty. I'll explain the fundamentals and purpose behind branding, why it has changed, and why we need to focus on it more when designing experiences. I'll also demonstrate, with examples, how certain product organizations stay ahead of their competition by curating their brand.
Finally, I'll offer some quick tips for building your brand through your product, called Branding Moments, designed for Lean/Agile teams to execute swiftly, that they can start implementing immediately.
The career ladder is dead, professional life is a series of projects, opportunities to build your brand. However, building your personal brand involves more than re-packaging yourself and stamping a logo on your resume. The brand mindset requires making a promise and delivering with every chance you get.
This presentation was initially shared at a University of Calgary Graduating this Year Workshop. Read more at http://www.andrew-turnbull.com
"Let's Brainstorm"
These two words kills creativity. We stopped brainstorming and started doing something else instead - something better. Take a look at our guide to an alternative approach to the creative process
How to not pitch or approve a bad idea.
Presentation at OnBrand '17 in Amsterdam on October 12th, 2017.
Deck designed by the creative genius Garett Holden.
(Any layout weirdness due to PowerPoint conversion)
This deck came from my experience working at agency, platform and now client side. I've seen so many bad ideas move forward because of basic mistakes, so I did this speech to talk about some of the key things that can be done to prevent a good idea from turning bad.
Of course, you can't stop 'em all...;)
A step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success
The difference between Thought Leadership and Content MarketingOlivia Barrow
Many of the business leaders I speak to know they need to be doing something related to content marketing or thought leadership, but they don't know the difference between the two.
This slideshare was produced by Humanicity Copywriting as part of our client success series. For more content, go to humanicitycopy.com/stories/
As PR professionals you are tasked with more than just getting your clients booked. You are often the first real branding effort that client has had. Not to mention the client’s first interaction with the media. Talk about exhausting.
In this interactive workshop, Emmy-award winning senior producer, formerly of Fox News Channel, Paula Rizzo and former Martha Stewart magazine editor and media personality Terri Trespicio share industry insights and strategies for helping create and distill their clients’ brands, and also help coach them to become go-to experts in the media.
Paula & Terri will cover:
-Find out what media gatekeepers want—and how they think. -Discover the formula for success in getting, and keeping, the attention of editors, producers, podcasters, and anyone else looking for expert talent.
-Craft your pitch. Topics are only as interesting as the person who pitches them. Learn what makes a solid pitch—and how to go from inbox to in studio.
-How to create compelling content that will keep the media intrigued
-PLUS: Bring your current and developing pitches - we’ll workshop them and help you make them media worthy.
**First presented on July 10, 2019 at New Product Events - PR Bootcamp to PR professionals**
Communication Hacks: Strategies for fostering collaboration and dealing with ...All Things Open
Communication Hacks: Strategies for fostering collaboration and dealing with conflict in open source
Presented by Nuritzi Sanchez, GitLab, Inc.
Presented at Open Source 101 2021
Abstract: During this talk, you'll learn about topics like cross-cultural collaboration, giving and receiving feedback, and active listening -- all things that are vital to the health of our open source communities.
After reading many self-help books, watching various TED Talks, and listening to a ton of podcasts, I've condensed my learnings to help you improve your communications skills, deal with conflict, and collaborate better than ever, not only in FOSS, but also everywhere else.
In the new digital publishing arena, all writers have to market themselves--with or without a traditional publisher. Branding expert Cynthia Hartwig presents the "must haves" for an author who wants to build a platform online. Included are many examples of author marketing, some good, some... execrable. Which do you want to be?
Cynthia Hartwig presented this primer on how editors can make their business web sites stand out at Seattle's Northwest Editors Guild. Lots of real world examples of how branding can help editors attract the kind of clients they want to work with. Deck covers branding, web site content, how frequently to update, and much more helpful content for small business entrepreneurs who specialize in the written word.
If you present creative work, you have to do something to protect it from going down in flames. These are simple and effective tips on how to present work, anticipate client questions, and make yourself look smart.
Zappos Content Strategy Case study by Two PensCynthia Hartwig
Two Pens reverse-engineered Zappos's very successful content strategy based on public information available. This presentation was presented at Content Strategy Seattle's meetup on June 17, 2013. Our guess is that prior to Amazon's purchase of Zappos in 2009, Tony Hsieh would have freely given this information but Amazon loves to make a secret of their success. If you know more than we do, weigh in with your take in the comments.
How to Rock a Presentation by Cynthia Hartwig at Two PensCynthia Hartwig
Cynthia Hartwig shares hard won presentation experience gained over 30 years of advertising and business communication pitches in How to Rock a Presentation. Learn how to make blended presentations, get away from being enslaved by PowerPoint, and figure out how to tell stories that make an audience connect with you.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
4. Before we start…
Two Pens likes to teach
interactively. That means we talk
and you respond. We throw out
headline prompts. You try them
out. Are you game?
5. RESPOND IN CHAT WITH IDEAS FOR
HEADLINES AND VISUALS.
WE’LL RESPOND.
6. Headline writing is not divine inspiration. It is
creativity in service to the CUSTOMER.
30. HANDS-ON EXERCISE:
1. Think of something that’s
unusual or unique about your
company or industry.
2. Write a headline that reveals
this surprising fact.
31.
32. 4. Pose a challenge by asking & answering a
question.
33. HANDS-ON EXERCISE:
1. Think of a question you could
pose.
2. Write a headline that the
reader has to answer.
34. 5. IMHO:
Weigh in or Report on Debate
Challenges by asking &
answering a question
Short post.
Promotes
enthusiasts & MVPs
44. HANDS-ON EXERCISE:
Help the Headline Tell A Story with an image.
Brainstorm 3-4 images that work with the
“Something Missing” Microsoft post.
POSTYOURVISUAL IDEA IN CHAT.
45. Why do these headlines work?
POST YOUR IDEAS IN CHAT.
46.
47.
48.
49.
50.
51.
52.
53.
54. WHAT MAKES A GREAT HEADLINE? ASK
THESE QUESTIONS.
1. Did it make you stop in your
tracks?
2. Did it tell you something you
didn’t know?
3. Did it promise something you
want?
55. THANK YOU FOR FOLLOWING US.
HTTP:WWW.TWOPENS.COM
HTTP://WWW.SVCSEATTLE.COM
@twopens2 (Cynthia Hartwig)
@emilywarn (Emily Warn
Editor's Notes
http://www.youtube.com/watch?v=KUK12nCgrWs
Headlines are often all that people read to decide to stay… To grab people ’s attention they need to set tone, identify audience, tell people what they’re going, a promise the content has to keep
Headlines are often all that people read to decide to stay… To grab people ’s attention they need to set tone, identify audience, tell people what they’re going, a promise the content has to keep
09/18/13 Microsoft Office
Headlines are often all that people read to decide to stay… To grab people ’s attention they need to set tone, identify audience, tell people what they’re going, a promise the content has to keep
Headlines are often all that people read to decide to stay… To grab people ’s attention they need to set tone, identify audience, tell people what they’re going, a promise the content has to keep
Headlines are often all that people read to decide to stay… To grab people ’s attention they need to set tone, identify audience, tell people what they’re going, a promise the content has to keep
Headlines are often all that people read to decide to stay… To grab people ’s attention they need to set tone, identify audience, tell people what they’re going, a promise the content has to keep
Pokes fun at oneself while promising to deliver useful information to users at specific levels of expertise. Tone: Empathetic + humorous + humble Audience: Beginning & intermediate Excel users Learn: What a circular reference is Promise: Demystify a confusing error message 09/18/13 Microsoft Office
Pokes fun at oneself while promising to deliver useful information to users at specific levels of expertise. Tone: Empathetic + humorous + humble Audience: Beginning & intermediate Excel users Learn: What a circular reference is Promise: Demystify a confusing error message 09/18/13 Microsoft Office
Surprise subject (overtime the audience never knows what to expect from you, so checks back often) that identifies audience yet funny enough to reach beyond it. Uses word play Tone: Funny, smart, hip Audience: Grammarians, writers, and rap lovers Learn: A grammar tip from a rapper
Surprise subject (overtime the audience never knows what to expect from you, so checks back often) that identifies audience yet funny enough to reach beyond it. Uses word play Tone: Funny, smart, hip Audience: Grammarians, writers, and rap lovers Learn: A grammar tip from a rapper
Pokes fun at oneself while promising to deliver useful information to users at specific levels of expertise. Tone: Empathetic + humorous + humble Audience: Beginning & intermediate Excel users Learn: What a circular reference is Promise: Demystify a confusing error message 09/18/13 Microsoft Office
This marijuana headline works by reversal. It upends your expectation that the bill should pass because every body wants it, not The opposite.
Pokes fun at oneself while promising to deliver useful information to users at specific levels of expertise. Tone: Empathetic + humorous + humble Audience: Beginning & intermediate Excel users Learn: What a circular reference is Promise: Demystify a confusing error message 09/18/13 Microsoft Office
These help MS participate in the conversation continually happening in the blogosphere Makes fun of ourselves—let ’s people know we know what people think of us, but we beg to differ Or the MVPs beg to differ Shout out to them helps build their reputation Increases loyalty
Pokes fun at oneself while promising to deliver useful information to users at specific levels of expertise. Tone: Empathetic + humorous + humble Audience: Beginning & intermediate Excel users Learn: how fun the geeks are Promise: IT guys are human and here’s what they do to entertain themselves 09/18/13 Microsoft Office
Demonstrate in the headline the way to make yourself look foolish by using big words when A simple small one—stupid– works quicker and better. 09/18/13 Microsoft Office
A headline rarely stands alone. It needs visual to augment meaning and help the reader decide if they want to know more. Bland text (unless it’s a typographic treatment) is less appealing in our visually focused world. IMAGES MAKES HEADLINES STAND UP AND DO THEIR JOB. 09/18/13 Microsoft Office
You, the reader are asked to solve the puzzle piece.
See and say headline – OK headline repeat headlines visual shows a watermark Have a donkey for sale, and show the donkey Forgettable headline
See and say headline – OK headline repeat headlines visual shows a watermark Have a donkey for sale, and show the donkey Forgettable headline
Remember, the best visuals supply a missing piece of information when combined with the words. When the reader can barely see the mom and child photo because the desk top is so busy, they “get” instinctively that it’s time for a vacation. And the lazy copywriter doesn’t even have to say the word.
What ’s the role of this headline? . In this ad for Harley Davidson created by Momapropaganda, you the reader have to “get” that the six year old we’re looking at is a tattooed and bitchin’ Harley rider in the making
What other image could convey what ’s missing? Breakfast plate with bacon & toast but no egg
09/18/13 Microsoft Office
Word play and visual is required to make the joke.
Talk about the visual: it requires that you imagine a cat, thus engaging you. This example shows the power of engaging the viewer and asking them to figure out what would this person’s pet look like.
Talk about the visual: it requires that you imagine a cat, thus engaging you. Tbhis is the power of not having a visual and making the Viewer figure out what would this person’s pet look like.
Talk about the visual: it requires that you imagine the dog and what its owner should look like. The images are so right on, you can’t help but Look.
Word play and visual is required to make the joke.
A surprising reversal on the use of a quote from Google’s co-founder, Sergey Brin: this headline from BoingBoing relies on the surprise of having Brin talk about emasculation and because we respect him, we want to know why.
Promise with a listing of choices of what you could do in the next 2 weeks.
From the Two Pens blog at http://www.twopens.com A contrarian’s “how to” headline.
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