Cynthia Hartwig presented this primer on how editors can make their business web sites stand out at Seattle's Northwest Editors Guild. Lots of real world examples of how branding can help editors attract the kind of clients they want to work with. Deck covers branding, web site content, how frequently to update, and much more helpful content for small business entrepreneurs who specialize in the written word.

1. EDITOR WEBSITES 101:
November 11, 2013

2. HOW CAN YOU BE HEARD IN
CYBERSPACE?

3. HOW CAN YOU DIFFERENTIATE YOUR
EDITING SERVICES IN CYBERSPACE?
500 Million Tweeters
• 1,262,120 blogs
•Facebook users have passed1billion
• More than 150 million LinkedIn users
• 51 million web sites
•

4. TAPPING INTO THE POWER OF NETWORKS
Creates a multiplier effect
• Breaks down silos and narrow reach
• Lets you stay engaged with your audience &
community
• Helps you stay current
• Lets you share resources and knowledge
openly and quickly
•

5. FREE TOOLS BUT STILL ONE-TO-MANY
MARKETING

6. BRANDING 101
To attract a following, you must create an
identity to follow.
•Organizations
have brands.
•Individuals have personal identities or
personas.
•Brand, personality, persona =
who you are.

7. MULTIPLE PERSONAS WILL FRACTURE
YOUR IDENTITY.

8. Mind-map a list of possible identities
you could own.Think about the specific
types of editing you most want to do.

9. WRITING EXERCISE:
THE REAL THING ABOUT ME AND MY EDITOR BRAND…

10. Look at these editor web sites and write down
what kind of editing they do in 10 seconds.

11. http://www.theeditingco.com/services/?main=107

12. http://bethjusino.com/

13. http://www.crossmancommunications.com/fre
elance-editing-services/

14. http://www.proofreader.cc/

15. Lots of group editing services available now.

17. Forty years of research proves that your audience will
remember your information longer and relate to you better if
they know who you are.

18. Use your own personality to increase
stickiness.
People are interested in people.

19. Let’s brainstorm a list of what you need
to call attention to on your web site.

20. A WORD ABOUT IMAGERY. CAN WE COME
UP WITH SOMETHING THAT’S NOT A PEN?

21. To have a tagline or not to have a tagline?
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