SlideShare a Scribd company logo
The 10 Types of
Popular Blogs:
Which One Is
Yours?
The Rogue blog goes against the
grain and may take a strong stance
on divisive issues to attract a specific
audience (while repelling others). 
The Rogue
1. True passion. Readers can spot a fake.
2. Knowledge. Craft an informed, intelligent
argument.
3. Experience. To qualify and reinforce your
argument.
How to nail it
Guest Host blogs regularly publish
top-notch writing by articles
contributed by third-party
authors and experts.
The Guest Host
1. Put your audiences needs first.
2. Quality. Only select authors who value quality
and vow to help you promote.
3. Write guidelines. This will ensure you only
receive the highest quality of article
submissions. 
How to nail it
The Crash Test Dummy blog
discusses real-world experiments,
strategies, and tools to reveal
what works (and what doesn’t). 
The Crash Test Dummy
1. Learn the Crash Test Dummy formula.
Step-by-Step Process + Results + Teaching
= Good Crash Test Dummy Post.
How to nail it
The Niche blog are hyper-specific
about the topics they cover and
are often narrowly focused on a
highly engaged audience.
The Niche
1. Keep an open mind. Don’t limit yourself to
new  ideas.
2. Keep an eye out. Carefully and consistently
monitor your readers’ interests.
3. Keep your content fresh, yourself engaged,
and your audience delighted.
How to nail it
The Giver blog gives away incredible
free bonus content with every post.
The Giver
1. Give away a content upgrade that is
relevant to the specific post you’ve
created.
How to nail it
The Guide blog publishes articles
that help readers evolve and
improve their professional lives. 
The Guide
1. Give your audience more than just words.
2. Never neglect your own struggle.
3. Empower your readers to solve their own
problems.
How to nail it
The Homer blog publishes long
form posts that take readers on a
transformational (educational)
journey from Point A to Point B.
The Homer
1. Get the length right.
A BuzzSumo study shows that 2,000-3,000-
word articles are in the top 10% of most-shared
articles getting an average of ~7,500 shares.
2. Always have something worth writing that many
words about.
How to nail it
The Tell-All blog frequently writes
posts that feature both shockingly
revealing details and highly valuable
information/lessons learned.
The Tell-All
1. Reveal surprising details that illuminate a
larger lesson or problem.
2. Create a compelling narrative that reveals
a valuable lesson that’s relevant to the
audience.
How to nail it
The Personal Blog is frequently used
for brands and businesses who are
seeking to position an individual or
small group as subject-matter experts.
The Personal Brand
Try writing posts that detail things like. . .
1. Your own struggles and failures within your field.
2. Strategies and techniques you’ve personally created
and used.
3. The tools you’ve used to achieve results your audience
desires.
4. Your personal stance on divisive issues within your field.
How to nail it
The Enterprise blog is powered by a
team of writers who aim to attract
potential customers, engage them,
educate them, and close sales. 
The Enterprise
1. Use data from your business to provide unique
insights.
2. Detail specific strategies you’ve learned from
testing them in your business.
3. Take a stand on something people have different
opinions about.
How to nail it
Start a Free Trial
Ready to grow?
Take Leadpages for a test drive when you start
your free 14-day trial.
LET’S GET STARTED

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The 10 Types of Popular Blogs: Which One Is Yours?

  • 1. The 10 Types of Popular Blogs: Which One Is Yours?
  • 2. The Rogue blog goes against the grain and may take a strong stance on divisive issues to attract a specific audience (while repelling others).  The Rogue
  • 3. 1. True passion. Readers can spot a fake. 2. Knowledge. Craft an informed, intelligent argument. 3. Experience. To qualify and reinforce your argument. How to nail it
  • 4. Guest Host blogs regularly publish top-notch writing by articles contributed by third-party authors and experts. The Guest Host
  • 5. 1. Put your audiences needs first. 2. Quality. Only select authors who value quality and vow to help you promote. 3. Write guidelines. This will ensure you only receive the highest quality of article submissions.  How to nail it
  • 6. The Crash Test Dummy blog discusses real-world experiments, strategies, and tools to reveal what works (and what doesn’t).  The Crash Test Dummy
  • 7. 1. Learn the Crash Test Dummy formula. Step-by-Step Process + Results + Teaching = Good Crash Test Dummy Post. How to nail it
  • 8. The Niche blog are hyper-specific about the topics they cover and are often narrowly focused on a highly engaged audience. The Niche
  • 9. 1. Keep an open mind. Don’t limit yourself to new  ideas. 2. Keep an eye out. Carefully and consistently monitor your readers’ interests. 3. Keep your content fresh, yourself engaged, and your audience delighted. How to nail it
  • 10. The Giver blog gives away incredible free bonus content with every post. The Giver
  • 11. 1. Give away a content upgrade that is relevant to the specific post you’ve created. How to nail it
  • 12. The Guide blog publishes articles that help readers evolve and improve their professional lives.  The Guide
  • 13. 1. Give your audience more than just words. 2. Never neglect your own struggle. 3. Empower your readers to solve their own problems. How to nail it
  • 14. The Homer blog publishes long form posts that take readers on a transformational (educational) journey from Point A to Point B. The Homer
  • 15. 1. Get the length right. A BuzzSumo study shows that 2,000-3,000- word articles are in the top 10% of most-shared articles getting an average of ~7,500 shares. 2. Always have something worth writing that many words about. How to nail it
  • 16. The Tell-All blog frequently writes posts that feature both shockingly revealing details and highly valuable information/lessons learned. The Tell-All
  • 17. 1. Reveal surprising details that illuminate a larger lesson or problem. 2. Create a compelling narrative that reveals a valuable lesson that’s relevant to the audience. How to nail it
  • 18. The Personal Blog is frequently used for brands and businesses who are seeking to position an individual or small group as subject-matter experts. The Personal Brand
  • 19. Try writing posts that detail things like. . . 1. Your own struggles and failures within your field. 2. Strategies and techniques you’ve personally created and used. 3. The tools you’ve used to achieve results your audience desires. 4. Your personal stance on divisive issues within your field. How to nail it
  • 20. The Enterprise blog is powered by a team of writers who aim to attract potential customers, engage them, educate them, and close sales.  The Enterprise
  • 21. 1. Use data from your business to provide unique insights. 2. Detail specific strategies you’ve learned from testing them in your business. 3. Take a stand on something people have different opinions about. How to nail it
  • 22. Start a Free Trial Ready to grow? Take Leadpages for a test drive when you start your free 14-day trial. LET’S GET STARTED