This document provides guidance on how to create a successful Twitter contest by setting goals for the contest, choosing an enticing prize that relates to your business, understanding different contest types like sweepstakes or hashtag contests, analyzing the results to improve future contests, and being ready to get started. The goals can include factors like website clicks, followers, or brand mentions. The prize should interest your target audience and build your brand. Contests require analyzing Twitter analytics to spot trends and improve future contests.