The document provides guidance on using Twitter for marketing. It explains that Twitter should not be treated solely as a selling platform. It provides specifications for header photos, profile photos, and tweets. It also describes how to set up a Twitter profile, integrate Twitter with other platforms and websites, search for relevant topics and accounts to follow, and generate code to display tweets on an external website. The document aims to make Twitter marketing easy by explaining the basic features and functionality.

1. Twitter Marketing Made Easy

2. Points to remember
• It’s a micro-blogging platform and it would be unwise to treat it as a purely selling
platform at the very outset
• Header Photo (Cover Photo for Facebook): 1500 x 500 pixels
• Profile Photo: 400 x 400 pixels
•

3. Publish
a
tweet
from
here
View and edit your profile from any of these two sections Click here for the drop-
down of options
View
trending
topics
from
here
Lists are the
Twitter
equivalent
of groups in
Facebook

4. This is what
your profile
will look like
and you can
edit it from
here

5. This is your edit mode
Make changes according to dimension
specifications from here
This is your bio. Make sure it is below
160 characters
Include the exact location and website
details; they boost the brand’s credibility
Make sure
you are saving
the changes

6. Twitter Settings:Apps https://twitter.com/settings/applications
This is for the purpose of
cross-platform integration
Click here
Fill out the necessary
details…
…and click Log In

7. Twitter Settings:Widgets https://twitter.com/settings/widgets
This is for the
purpose of
generating a code
which when
uploaded to the
website will show
the daily twitter
updates on the
website
Click here

8. These options are for you to
choose as in what type of
update do you want to show to
your website audience
Select options
accordingly
Adjust dimensions
and theme of the
widget here
Check for the
preview here
Click here when
you’re done

9. This is the
code which
when
uploaded to
the website
will show
the daily
twitter
updates on
the website

10. Searching in Twitter: Whom to follow, etc.
Your search box
This is a # result for
topic and hence it is
already trending and
popular and so should
be used while tweeting
depending on
relevance to your lie of
business
Twitter handles you are
already following
Shows all possible
search results under al
categories as follows

11. Categories
In case you want to
filter your search
results
Helps you search with
more advanced options
like specific words,
hash tags and even
locations and many
more

12. Lists