Aimee Arrington will present on using Twitter for business and how the Houston Apartment Association uses it. The presentation will cover what Twitter is, whether it is worth the time investment, and how to use it effectively. It will provide examples of industry tweets and how HAA uses Twitter to promote events, communicate with members and professionals, educate the public, and build relationships with reporters and officials. Hands-on help will be offered to create accounts and get started on Twitter.

1. Aimee Arrington DirecTor of Community EngagemenT and Media Houston Apartment ASsociation TWITTER…Really?

2. Agenda What is Twitter and why should I care? Is it worth my time and how do I use it for my business (and to help HAA)? Twitter Ettiquette and Relationship Building. Questions and Advice Optional: Post-Program Hands On Session Create your account Get one on one help

3. http://mashable.com/what-is-twitter/ What Is Twitter?

4. Sample Industry Tweets

5. Examples

6. Maybe… Is it Worth My Time?

7. How Do I Use Twitter for My Business?

8. How Is HAA Using It? @HAAOnline http://twitter.com/#!/HAAOnline To Promote Events like #HAAEXPO2011 To Communicate with Multifamily Industry Pros To Educate Houstonians About Renting and HAA To Communicate with and Pitch to Reporters To Communicate with Elected Officials To Share Good News To Build Relationships

9. Good Examples

10. Twitter Resources Mashable Guide to Twitter (dozens of great articles and how-to blog posts) http://mashable.com/guidebook/twitter/ Charity Hisle’s top 100 Multifamily Twitter Users to Follow (we’re #76) http://www.sociallyengagedmarketing.com/2010/10/top-100-twitter-recommendation/