The document discusses different ways that news organizations and journalists use Twitter and the varying levels of success and return on investment. It notes that while highly interactive journalists like David Pogue can gain many followers, most journalists and news organizations struggle. Automated Twitter feeds that just share headlines have limited value but can still attract followers, while more curated and interactive approaches may have better engagement. It concludes that a mixed approach including both automated and human-curated feeds may be best for news organizations on Twitter.

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3. Twitter ... ภูมิปัญญาแห่งฝูงชน ที่แรง เร็ว และมิอาจปฏิเสธได้ กาแฟดำ :

17. Twitter Yields Uneven ROI for News Organizations Using Automation, Curation, Interaction Posted by Patrick Thornton on Aug. 25, 2009

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31. Hearst Shuts Down a Seattle Paper Post-Intelligencer photo editor John Dickson, right, hugs Assistant Managing Editor Chris Beringer after the paper's closing was announced. Hearst Corp. is abandoning the print edition of its Seattle Post-Intelligencer newspaper and rolling the dice on a bold experiment: overhauling a big-city daily to a winnowed, online-only operation. The 146-year-old P-I is the first major newspaper to flee print for the Web, and publishers are watching the revamp closely as they explore tactics to steady their beleaguered businesses. A handful of smaller papers, including the Christian Science Monitor and the Kentucky Post, are making similar moves, but none approaches the size or scope of the 118,000-circulation P-I. For Hearst, the online-only P-I provides a laboratory to test new ideas for its 16-paper chain, which includes the Houston Chronicle and the San Francisco Chronicle. Hearst will be quick to pull the plug if the online P-I falters, according to people familiar with the company's thinking.

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