SlideShare a Scribd company logo
1 of 9
for Business Paul Gillin Author, The New Influencers Secrets of Social Media Marketing gillin.com
Why Use Twitter for B-to-B? ,[object Object]
Low barrier to entry
Quickly share expertise
Alert clients to news
Head off problems
Cover events
Create one-to-one relationships“The relationships we’re building on Twitter and the Dell Tech Center feel like they’re going to last a lifetime.” --Scott Hanson,  @DellServerGeek
Publish Everywhere 44 million members 32 million members 300 million members 1 billion daily views 1 million daily visitors 6 million daily visitors 1.5 million daily visitors 10 million members 50 million members

More Related Content

More from Paul Gillin

How to Amplify Your Message With Social Media
How to Amplify Your Message With Social Media How to Amplify Your Message With Social Media
How to Amplify Your Message With Social Media
Paul Gillin
 
New Revenue for News Organizations
New Revenue for News OrganizationsNew Revenue for News Organizations
New Revenue for News Organizations
Paul Gillin
 

More from Paul Gillin (20)

B2B Social Media Marketing - Really! (2013 edition)
B2B Social Media Marketing - Really! (2013 edition)B2B Social Media Marketing - Really! (2013 edition)
B2B Social Media Marketing - Really! (2013 edition)
 
Highlights of IBM Analytics Research Report
Highlights of IBM Analytics Research ReportHighlights of IBM Analytics Research Report
Highlights of IBM Analytics Research Report
 
Twitter for B2B
Twitter for B2BTwitter for B2B
Twitter for B2B
 
Search Essentials - What You MUST Know
Search Essentials - What You MUST KnowSearch Essentials - What You MUST Know
Search Essentials - What You MUST Know
 
Blogging Basics - Part 1
Blogging Basics - Part 1Blogging Basics - Part 1
Blogging Basics - Part 1
 
Seven Online Publishing Tricks You Can Learn From Redbook
Seven Online Publishing Tricks You Can Learn From Redbook Seven Online Publishing Tricks You Can Learn From Redbook
Seven Online Publishing Tricks You Can Learn From Redbook
 
Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...
Develop Compelling Content for  Each Stage of the Buying Cycle -  A Marketing...Develop Compelling Content for  Each Stage of the Buying Cycle -  A Marketing...
Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...
 
Measuring Social ROI: The CIO's Role
Measuring Social ROI: The CIO's RoleMeasuring Social ROI: The CIO's Role
Measuring Social ROI: The CIO's Role
 
Attack of the Customers!
Attack of the Customers!Attack of the Customers!
Attack of the Customers!
 
How Social Networks are Delivering on the Failed Promise of Knowledge Management
How Social Networks are Delivering on the Failed Promise of Knowledge ManagementHow Social Networks are Delivering on the Failed Promise of Knowledge Management
How Social Networks are Delivering on the Failed Promise of Knowledge Management
 
How to Use Search and Social Networks for Lead Generation
How to Use Search and Social Networks for Lead GenerationHow to Use Search and Social Networks for Lead Generation
How to Use Search and Social Networks for Lead Generation
 
Creating a Social Business for B2B Companies
Creating a Social Business for B2B CompaniesCreating a Social Business for B2B Companies
Creating a Social Business for B2B Companies
 
10 Things Direct Marketers Can Do to Take Advantage of Social Media
10 Things Direct Marketers Can Do to Take Advantage of Social Media10 Things Direct Marketers Can Do to Take Advantage of Social Media
10 Things Direct Marketers Can Do to Take Advantage of Social Media
 
How to Amplify Your Message With Social Media
How to Amplify Your Message With Social Media How to Amplify Your Message With Social Media
How to Amplify Your Message With Social Media
 
New Revenue for News Organizations
New Revenue for News OrganizationsNew Revenue for News Organizations
New Revenue for News Organizations
 
Unleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11
Unleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11Unleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11
Unleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11
 
Growing Your Business with Twitter: An Infoboom Webinar
Growing Your Business with Twitter: An Infoboom WebinarGrowing Your Business with Twitter: An Infoboom Webinar
Growing Your Business with Twitter: An Infoboom Webinar
 
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
 
Hands On: Identifying Influencers
Hands On: Identifying InfluencersHands On: Identifying Influencers
Hands On: Identifying Influencers
 
Calculating Social Media ROI
Calculating Social Media ROICalculating Social Media ROI
Calculating Social Media ROI
 

Recently uploaded

PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTARPEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
doktercalysta
 
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
brennadilys816
 
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Pusat Herbal Resmi BPOM
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
CaitlinCummins3
 
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di PasuruanObat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Jakarta Wa 085176963835 Apotek Jual Obat Cytotec Di Jakarta
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Dubai Multi Commodity Centre
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
seri bangash
 

Recently uploaded (20)

PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTARPEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
 
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
 
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfProgress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
 
Navigating Tax Season with Confidence Streamlines CPA Firms
Navigating Tax Season with Confidence Streamlines CPA FirmsNavigating Tax Season with Confidence Streamlines CPA Firms
Navigating Tax Season with Confidence Streamlines CPA Firms
 
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
 
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
 
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptxGoal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
 
WAM Corporate Presentation May 2024_w.pdf
WAM Corporate Presentation May 2024_w.pdfWAM Corporate Presentation May 2024_w.pdf
WAM Corporate Presentation May 2024_w.pdf
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future world
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE Ventures
 
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di PasuruanObat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
 
Unlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA FirmsUnlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA Firms
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
 
Beyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic AccountingBeyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic Accounting
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for Startups
 
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxExploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
 

Twitter for B-to-B