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Think social media marketing is only for B2C companies?
Many of us in social media are asked this question from colleagues, company executives, and clients - sometimes daily. Many assume social media is solely for large consumer brands looking to leverage platforms like Facebook, Twitter, and Pinterest to sell or promote more candy bars or sneakers. For most B2B brands the sales cycle can be months or even years, not seconds or minutes, therefore, building long term advocacy and providing customer value is a critical aspect and opportunity in any b-to-b social media strategy.