The document discusses the evolution of social media and how platforms like Twitter, Foursquare, Instagram and others have allowed for real-time sharing of user-generated content and interactions. It explores how businesses and organizations have leveraged social media for marketing, customer service and sharing information. The conclusion encourages the reader to consider how they can utilize various social media platforms to share content and engage with others.

1. Follow Your Interests. Discover Your World. Twitter.
http://youtu.be/4AN4_N5N52U?hd=1

2. the world in 140 characters
matteo furlani

3. in the beginning

4. bloggers & web 2.0
Man Writing a Letter (1662-1665), Gabriël Metsu

6. social media

7. definition (?)
Social media are media for social interaction, using highly
accessible and scalable communication techniques
It’s the use of web-based and mobile technologies to turn
communication into interactive dialogue
"a group of Internet-based applications that build on the
ideological and technological foundations of Web 2.0,
which allows the creation and exchange
of user-generated content"
(A.Kaplan, M.Haenlein)

8. video

9. Social Media
http://youtu.be/MpIOClX1jPE?hd=1

10. Time, January 2007

11. user-generated content

12. user-generated content

13. crowdsourcing
bootb.com
zooppa.com

14. crowdsourcing
threadless.com

15. ...and now what?

16. the introduction of
smartphones / tablets
brings a new way to communicate
people can now interact in
real time all over the world
you don’t need a
desktop pc anymore

17. real time

18. video

19. Google Goggles
http://youtu.be/IuppCYfDqts?hd=1

20. from blog to micro-blog

21. ...but what is Twitter?

22. Twitter is a service for friends, family,
and co–workers to communicate and stay
connected through the exchange of quick,
frequent messages
People write short updates,
often called "Tweets" of 140 characters or fewer
(2006)

23. video

24. Twitter
http://youtu.be/ddO9idmax0o

25. facts

26. ashton kutcher & demi moore

27. stefano gabbana

28. protests

29. iran, june 2009

30. twitter revolution
http://goo.gl/kVBkD

31. egypt, january 2011

32. @speak2tweet
twitter+google
february 2011
for egypt
http://goo.gl/AslqF

33. imagine the possibilities

34. you know where you are

35. foursquare
explore specials

36. foursquare
badges tips

37. foursquare

38. i like your photo

39. instagr.am

40. cnn ireport+mashable+instagram=#techlife
picsaround.tumblr.com http://goo.gl/wVpqX

41. i like this food

42. Foodspotting
http://vimeo.com/14194026

43. case histories=get the most out of twitter

44. help & engage customers

45. @twelpforce

46. TWELPFORCE Best Buy
http://youtu.be/uc6Z5KR-Oys

47. real time schedule

48. @kogibbq

49. KOGI BBQ
http://youtu.be/pIfdHUwbarY

50. opportunities+viral marketing

51. +
@koifusionpdx @nikesportswear

52. Nike Sportswear Presents - Destroyer Burrito
http://youtu.be/mnPh_kvNdHM

53. social help

54. http://wearevisible.com
@wearevisible

55. We Are Visible
http://youtu.be/mo-rkeFT8IQ?hd=1

56. my own personal magazine

59. my own personal magazine
on the iPad

60. http://flipboard.com

61. Flipboard for iPad - The Social Magazine App
http://youtu.be/LDARc7jhM8U?hd=1

62. http://www.zite.com

63. Zite, the Intelligent iPad Magazine
http://youtu.be/wn2wKKZvcG4?hd=1

64. so what?

65. you have the contents

66. #d4sb

67. #d4sb
on twitter

68. #d4sb
on paper.li

69. #d4sb
on ied.tv

70. #d4sb
on...?

71. ...now it’s up to you.

72. @ied_official
@mattefrl
m.furlani@ied.it

73. other videos
How newspapers can use Barack Obama's experience in new media http://youtu.be/vQ8JqtgPEvE
World's Top Digital Marketing Experts call the race http://youtu.be/Ll65ZJ8RacU
Barack Obama 2012 Campaign Launch Video - "It Begins With Us" http://youtu.be/f-VZLvVF1FQ?hd=1