SlideShare a Scribd company logo
SOCIAL-MEDIA
Introduction To Social-Media Platform
What is Social Media?
Social media refers to the means of interactions among people in which
they create, share, and/or exchange information and ideas in virtual
communities and networks. The Office of Communications and Marketing
manages the main Facebook, Twitter, Instagram, LinkedIn and YouTube
accounts.
LIST OF SOCIAL MEDIA PLATFORM
 Instagram

 Facebook

 Youtube

 Whatsapp

 Telegram

 LinkedIn

 Twitter

 Snapchat
 Tik-Tok
INSTAGRAM
 Founder
Kevin Systrom is an american programmer and
entrepreneur . He co-founder instagram,the worlds largest
photo sharing website, along with Mike Krieger
 Active User
1 billion monthly active users access the Instagram app
globally. 500 million daily active users access the
Instagram app globally.
 Revenue of Instagram
. It made an estimated $47.6 billion revenue in 2021.
FACEBOOK
Founder
 Facebook, American online social network service that is part of the
company Meta Platforms. Facebook was founded in 2004 by Mark
zuckerberg , Eduardo saverin, Dustin Moskovitz, and, Chris Hughes all of
whom were students at Harvard University
History Of Facebook
 Facebook, American online social networkservice that is part of the
company Meta Platforms. Facebook was founded in 2004 by Mark
Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes, all of
whom were students at Harvard University. Facebook became the largest
social network in the world, with nearly three billion users as of 2021, and
about half that number were using Facebook every day. The company’s
headquarters are in Menlo Park, California.
Revenue of Facebook
Facebook surpassed $100 billion revenue in 2021 for the first time, increasing
its revenue by 37% year-on-year to $117.9 billion in 2021
YOUTUBE
 Founder of Youtube
Youtube is an American online video sharing and social media platform
headquartered in San Bruno, California. It was launched on
Feb14,2005 by steve ched, Chad Hurley , and Jawed Karim.
 History of Youtube
 As content and photo sharing sites were taking off in 2005, the
founders of YouTube noticed a small problem: there was an explosion
in the number of expensive and inexpensive ways to capture video
but there wasn't a good way to share videos.
 Chad Hurley had studied design at Indiana University in
Pennsylvania, while Steve Chen had studied computer science at the
University of Illinois at Urbana-Champaign. After graduation, the two
started work at PayPal in San Jose, California where they met many
of their future employees.

 On Valentine's Day 2005, Hurley registered the trademark, logo and
domain of YouTube. Three months later, in May of 2005, a small
group of early employees launched the beta test site
www.youtube.com.
 In November 2005, YouTube received funding from Sequoia Capital.
In December, YouTube officially became a corporation. The first
office was located above a pizzeria and Japanese restaurant in San
Mateo, California. Over time the number of employees increased, the
desks multiplied, cables tangled into knots and from time to time, rats
were discovered scurrying around. The time had come to move.
 Revenue of Youtube
 YouTube has reported more than 30% revenue growth in the past
four years. It generated $28.8 billion in 2021, a 46% increase on
2020 figures.
WHAT’S APP
 Founder of WhatsApp
 Brain Acton and Jan Koum founded whatsApp In 2009 after they left their
job at Yahoo! . They startup Story began when they left their job to travel
around the world . But soon their savings started to sink, and they hadto
apply for a job on Facebook, which didn’t work out as planned as well
 History Of Whatsapp
 The beginning of the journey was not a smooth one, but they paved their
way through like many other successful entrepreneurs. Koum succeeded in
developing the iOS application and incorporated the ‘WhatsApp inc.’ in
California on 24th February 2009 .
 He named it ‘WhatsApp’ because it sounded more like what’s up, which
aligned with the idea of statuses.
 He demoed WhatsApp to some friends, including Fisherman, but none of
them liked it. Moreover, issues like battery draining, crashing of the app,
etc. made Koum so disappointed that he lost all the hope and started to
look for a new job. At that time, Acton encouraged by saying –
“You’d be an idiot to quit now. Give it a few more months.”
 Revenue of WhatsApp
 WhatsApp is a very small part of Facebook’s overall revenue. It
generates almost all of it from WhatsApp for Business, which
charges businesses for usage after 1,000 conversations.
TELEGRAM
 Founder of Telegram
 Pavel Durov is the founder and owner of messaging app Telegram, which
has more than 600 million users worldwide.
 History Of Telegram
 Telegram was launched in 2013 by the brothers Nikolai and Pavel Durov.
Previously, the pair founded the Russian social network VK, which they left
in 2014, saying it had been taken over by government. Pavel Durov sold his
remaining stake in VK and left Russia after resisting government pressure
 Revenue of Telegram
 Telegram does not currently generate revenue, although it has plans to
launch freemium features in the near future. A botched attempt to launch a
cryptocurrency was halted by the SEC in 2019, and Telegram has not
attempted to relaunch it.
LINKEDIN
 Founder of Linkedin
 Venture capitalist Reid Hoffman, product designer Allen Blue, marketing
professional Konstantin Guericke, engineer Eric Ly, and engineer Jean-Luc
Vaillant founded LinkedIn, and the Web site was launched in 2003.
 History of LinkedIn
 The business-oriented social networking site was founded in the year
2002 and headquartered in Mountain View, California. LinkedIn was
created in the living room of Reid Hoffman, co-founder of the site. Next
year, it was launched to the public. Reid has various startup
experiences before being part of LinkedIn. He had worked as a board
member of Google, PayPal, and eBay. The main objective of starting is
to create connections in the professional world. After the first month of
their operation, they gained over 4,500 members.
 Revenue of LinkedIn
 LinkedIn revenue increased by 43% in 2021 to $11.5 billion, a higher
percentage increase than the last two years.
TWITTER
 Founder of Twitter
 Twitter was created by Jack Dorsey, Noah Glasss, Biz Stone, and Evan
Willams in March 2006 and launched in july of that year ..
 History of Twitter
 Twitter emerged from the podcasting venture Odeo, which was
founded in 2004 by Evan Williams, Biz Stone, and Noah Glass.
(Williams and Stone had previously worked at Google, and Williams
had created the popular Web authoring tool Blogger.) Apple
announced in 2005 that it would add podcasts to its digital media
application iTunes, and Odeo’s leadership felt that the company could
not compete with Apple and a new direction was needed. Odeo’s
employees were asked about any interesting side projects they had,
and engineer Jack Dorsey proposed a short message service (SMS)
on which one could send share small bloglike updates with friends.
Glass proposed the name Twttr. Dorsey sent the first tweet (“just
setting up my twttr”) on March 21, 2006,
 And the completed version of Twitter debuted in July 2006. Seeing a future
for the product, in October 2006 Williams, Stone, and Dorsey bought out
Odeo and started Obvious Corp. to further develop it. Interest in the
platform sharply increased after it was presented at the South by
Southwest music and technology conference in Austin, Texas, in March
2007. The following month Twitter, Inc., was created as a corporate entity,
thanks to an infusion of venture capital, and Dorsey became Twitter’s
first chief executive officer (CEO). In 2008 Williams ousted Dorsey as CEO,
and two years later Williams was replaced as CEO by chief operating
officer Dick Costolo.
 Revenue of Twitter
 Twitter generated $5 billion revenue in 2021, a 35% increase on 2020
figures and a significant improvement on the 8% and 13% increase the two
years before.
SNAPCHAT
 Founder of Snapchat
 Evan Thomas Spiegel (born June 4, 1990) is an American
businessman, co-founder and CEO of Snap Inc. Spiegel was
the youngest billionaire in the world in 2015.
History of Snapchat
 Snapchat was founded in 2011 by Evan Spiegel, Reggie Brown, and
Bobby Murphy, all students at Stanford University.
 Reportedly, Brown came up with the idea of a social media app that
enabled users to post photos and videos that disappeared from the site
after a few moments.
 Brown reportedly approached Spiegel with the idea, and both agreed
on the notion of a social media platform modeled on disappearing
content was a good idea. The duo then approached Bobby Murphy to
write the code used to build the app.
 In July, 2011, the co-founders released “Picaboo”, the precursor to
Snapchat. Right afterward, Spiegel and Murphy forced Brown out of the
company, and relaunched the company as Snapchat in September, 2011.
 Both Stanford University students were only in their junior year in college
at the time. As for Brown, he settled with the two co-founders for $157
million in September, 2014. He was also officially credited as being a co-
founder of Snapchat.
 With a clean slate and an intriguing business model, Spiegel (now the
company’s chief executive officer) and Murphy went to work building the
fledgling company.
 Revenue Of Snapchat
 Snapchat has never recorded an annual net profit, although it has seen
losses decline for three years in a row . In 2021, it reported its first
quarterly net profit
TIK-TOK
 Founder of Tik-Tok
TikTok, which is owned by Beijing-based tech giant ByteDance, is used by
over 1 billion people worldwide every month.
History of Tik-Tok
The app was launched in 2016 by the Chinese technology company
ByteDance. Now available in more than 150 different markets, TikTok has
offices in Beijing, Los Angeles, Moscow, Mumbai, Seoul, and Tokyo. The
app saw about 1 billion global daily users by early 2022.
Revenue of Tik-tok
Tik-Tok has rapidly increased its revenue generation in the past few years. In
2021, it generated $4.6 billion, a 142% increase year-on-year.

More Related Content

Similar to Social-Media-ADS.pptx

Facebook acquires whatsapp
Facebook acquires whatsappFacebook acquires whatsapp
Facebook acquires whatsapp
Neha Kumar
 
Hollywood and the power of myth zuckerberg jobs and hearst
Hollywood and the power of myth zuckerberg jobs and hearstHollywood and the power of myth zuckerberg jobs and hearst
Hollywood and the power of myth zuckerberg jobs and hearst
ÄĥŸäń Pegason
 
Social Media Strategy On NICDC (1).docx
Social Media Strategy On NICDC (1).docxSocial Media Strategy On NICDC (1).docx
Social Media Strategy On NICDC (1).docx
AakashKumar857661
 
Billion Dollar Acquisition
Billion Dollar AcquisitionBillion Dollar Acquisition
Billion Dollar Acquisition
Vipul Dinodia
 
Whatsapp | Success Diaries
Whatsapp | Success DiariesWhatsapp | Success Diaries
Whatsapp | Success Diaries
Kalaari Capital
 
A brief
A briefA brief
A brief
asadali860
 
Social Media 101 - an introduction
Social Media 101 - an introductionSocial Media 101 - an introduction
Social Media 101 - an introduction
saltmedia
 
Social Media and top 10 Social networking sites
Social Media and top 10 Social networking sites Social Media and top 10 Social networking sites
Social Media and top 10 Social networking sites
Abdullah Mahboob
 
SOCIAL Networking Sites
SOCIAL Networking SitesSOCIAL Networking Sites
SOCIAL Networking Sites
Ashley Surabhi
 
FACEBOOK (1) WSM presentation (2).pptx
FACEBOOK (1) WSM presentation (2).pptxFACEBOOK (1) WSM presentation (2).pptx
FACEBOOK (1) WSM presentation (2).pptx
kanurukarthikeya
 
The money network
The money networkThe money network
The money network
VishakhaVN
 
How Did Instagram Transform Itself Towards Community Building Tool?
How Did Instagram Transform Itself Towards Community Building Tool?How Did Instagram Transform Itself Towards Community Building Tool?
How Did Instagram Transform Itself Towards Community Building Tool?
NetContent
 
Facebook
FacebookFacebook
Why google failed to invent facebook?
Why google failed to invent facebook?Why google failed to invent facebook?
Why google failed to invent facebook?
MBA Futuris
 
The Complete Guide to Social Media
The Complete Guide to Social MediaThe Complete Guide to Social Media
The Complete Guide to Social Media
Isabella263815
 
Twitter For Marketing
Twitter For MarketingTwitter For Marketing
Twitter For Marketing
Vino Thomas
 
Facebook
FacebookFacebook
Facebook
Nikhil Joshi
 
MS Case study development for entrepreneur mark zuckerberg
MS Case study development for entrepreneur mark zuckerbergMS Case study development for entrepreneur mark zuckerberg
MS Case study development for entrepreneur mark zuckerberg
Est
 
"Chronicles of Social Media: Tracing the Evolution of Social Media"
"Chronicles of Social Media: Tracing the Evolution of Social Media""Chronicles of Social Media: Tracing the Evolution of Social Media"
"Chronicles of Social Media: Tracing the Evolution of Social Media"
NNazir Media
 
WhatsApp and facebook usage differences amongst genders project report
WhatsApp and facebook usage differences amongst genders project reportWhatsApp and facebook usage differences amongst genders project report
WhatsApp and facebook usage differences amongst genders project report
Mubashir Hassan
 

Similar to Social-Media-ADS.pptx (20)

Facebook acquires whatsapp
Facebook acquires whatsappFacebook acquires whatsapp
Facebook acquires whatsapp
 
Hollywood and the power of myth zuckerberg jobs and hearst
Hollywood and the power of myth zuckerberg jobs and hearstHollywood and the power of myth zuckerberg jobs and hearst
Hollywood and the power of myth zuckerberg jobs and hearst
 
Social Media Strategy On NICDC (1).docx
Social Media Strategy On NICDC (1).docxSocial Media Strategy On NICDC (1).docx
Social Media Strategy On NICDC (1).docx
 
Billion Dollar Acquisition
Billion Dollar AcquisitionBillion Dollar Acquisition
Billion Dollar Acquisition
 
Whatsapp | Success Diaries
Whatsapp | Success DiariesWhatsapp | Success Diaries
Whatsapp | Success Diaries
 
A brief
A briefA brief
A brief
 
Social Media 101 - an introduction
Social Media 101 - an introductionSocial Media 101 - an introduction
Social Media 101 - an introduction
 
Social Media and top 10 Social networking sites
Social Media and top 10 Social networking sites Social Media and top 10 Social networking sites
Social Media and top 10 Social networking sites
 
SOCIAL Networking Sites
SOCIAL Networking SitesSOCIAL Networking Sites
SOCIAL Networking Sites
 
FACEBOOK (1) WSM presentation (2).pptx
FACEBOOK (1) WSM presentation (2).pptxFACEBOOK (1) WSM presentation (2).pptx
FACEBOOK (1) WSM presentation (2).pptx
 
The money network
The money networkThe money network
The money network
 
How Did Instagram Transform Itself Towards Community Building Tool?
How Did Instagram Transform Itself Towards Community Building Tool?How Did Instagram Transform Itself Towards Community Building Tool?
How Did Instagram Transform Itself Towards Community Building Tool?
 
Facebook
FacebookFacebook
Facebook
 
Why google failed to invent facebook?
Why google failed to invent facebook?Why google failed to invent facebook?
Why google failed to invent facebook?
 
The Complete Guide to Social Media
The Complete Guide to Social MediaThe Complete Guide to Social Media
The Complete Guide to Social Media
 
Twitter For Marketing
Twitter For MarketingTwitter For Marketing
Twitter For Marketing
 
Facebook
FacebookFacebook
Facebook
 
MS Case study development for entrepreneur mark zuckerberg
MS Case study development for entrepreneur mark zuckerbergMS Case study development for entrepreneur mark zuckerberg
MS Case study development for entrepreneur mark zuckerberg
 
"Chronicles of Social Media: Tracing the Evolution of Social Media"
"Chronicles of Social Media: Tracing the Evolution of Social Media""Chronicles of Social Media: Tracing the Evolution of Social Media"
"Chronicles of Social Media: Tracing the Evolution of Social Media"
 
WhatsApp and facebook usage differences amongst genders project report
WhatsApp and facebook usage differences amongst genders project reportWhatsApp and facebook usage differences amongst genders project report
WhatsApp and facebook usage differences amongst genders project report
 

Recently uploaded

Negotiation & Presentation Skills regarding steps in business communication, ...
Negotiation & Presentation Skills regarding steps in business communication, ...Negotiation & Presentation Skills regarding steps in business communication, ...
Negotiation & Presentation Skills regarding steps in business communication, ...
UdayaShankarS1
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
CA Dr. Prithvi Ranjan Parhi
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
BBPMedia1
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
my Pandit
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
CLIVE MINCHIN
 
Innovative Uses of Revit in Urban Planning and Design
Innovative Uses of Revit in Urban Planning and DesignInnovative Uses of Revit in Urban Planning and Design
Innovative Uses of Revit in Urban Planning and Design
Chandresh Chudasama
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
TTop Threads
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
GraceKohler1
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
IPLTech Electric
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
aragme
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
Rbc Rbcua
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Neil Horowitz
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Operational Excellence Consulting
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 

Recently uploaded (20)

Negotiation & Presentation Skills regarding steps in business communication, ...
Negotiation & Presentation Skills regarding steps in business communication, ...Negotiation & Presentation Skills regarding steps in business communication, ...
Negotiation & Presentation Skills regarding steps in business communication, ...
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
 
Innovative Uses of Revit in Urban Planning and Design
Innovative Uses of Revit in Urban Planning and DesignInnovative Uses of Revit in Urban Planning and Design
Innovative Uses of Revit in Urban Planning and Design
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 

Social-Media-ADS.pptx

  • 1. SOCIAL-MEDIA Introduction To Social-Media Platform What is Social Media? Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, LinkedIn and YouTube accounts.
  • 2. LIST OF SOCIAL MEDIA PLATFORM  Instagram   Facebook   Youtube   Whatsapp   Telegram   LinkedIn   Twitter   Snapchat  Tik-Tok
  • 3. INSTAGRAM  Founder Kevin Systrom is an american programmer and entrepreneur . He co-founder instagram,the worlds largest photo sharing website, along with Mike Krieger  Active User 1 billion monthly active users access the Instagram app globally. 500 million daily active users access the Instagram app globally.  Revenue of Instagram . It made an estimated $47.6 billion revenue in 2021.
  • 4. FACEBOOK Founder  Facebook, American online social network service that is part of the company Meta Platforms. Facebook was founded in 2004 by Mark zuckerberg , Eduardo saverin, Dustin Moskovitz, and, Chris Hughes all of whom were students at Harvard University History Of Facebook  Facebook, American online social networkservice that is part of the company Meta Platforms. Facebook was founded in 2004 by Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes, all of whom were students at Harvard University. Facebook became the largest social network in the world, with nearly three billion users as of 2021, and about half that number were using Facebook every day. The company’s headquarters are in Menlo Park, California. Revenue of Facebook Facebook surpassed $100 billion revenue in 2021 for the first time, increasing its revenue by 37% year-on-year to $117.9 billion in 2021
  • 5. YOUTUBE  Founder of Youtube Youtube is an American online video sharing and social media platform headquartered in San Bruno, California. It was launched on Feb14,2005 by steve ched, Chad Hurley , and Jawed Karim.  History of Youtube  As content and photo sharing sites were taking off in 2005, the founders of YouTube noticed a small problem: there was an explosion in the number of expensive and inexpensive ways to capture video but there wasn't a good way to share videos.  Chad Hurley had studied design at Indiana University in Pennsylvania, while Steve Chen had studied computer science at the University of Illinois at Urbana-Champaign. After graduation, the two started work at PayPal in San Jose, California where they met many of their future employees. 
  • 6.  On Valentine's Day 2005, Hurley registered the trademark, logo and domain of YouTube. Three months later, in May of 2005, a small group of early employees launched the beta test site www.youtube.com.  In November 2005, YouTube received funding from Sequoia Capital. In December, YouTube officially became a corporation. The first office was located above a pizzeria and Japanese restaurant in San Mateo, California. Over time the number of employees increased, the desks multiplied, cables tangled into knots and from time to time, rats were discovered scurrying around. The time had come to move.  Revenue of Youtube  YouTube has reported more than 30% revenue growth in the past four years. It generated $28.8 billion in 2021, a 46% increase on 2020 figures.
  • 7. WHAT’S APP  Founder of WhatsApp  Brain Acton and Jan Koum founded whatsApp In 2009 after they left their job at Yahoo! . They startup Story began when they left their job to travel around the world . But soon their savings started to sink, and they hadto apply for a job on Facebook, which didn’t work out as planned as well  History Of Whatsapp  The beginning of the journey was not a smooth one, but they paved their way through like many other successful entrepreneurs. Koum succeeded in developing the iOS application and incorporated the ‘WhatsApp inc.’ in California on 24th February 2009 .  He named it ‘WhatsApp’ because it sounded more like what’s up, which aligned with the idea of statuses.  He demoed WhatsApp to some friends, including Fisherman, but none of them liked it. Moreover, issues like battery draining, crashing of the app, etc. made Koum so disappointed that he lost all the hope and started to look for a new job. At that time, Acton encouraged by saying – “You’d be an idiot to quit now. Give it a few more months.”
  • 8.  Revenue of WhatsApp  WhatsApp is a very small part of Facebook’s overall revenue. It generates almost all of it from WhatsApp for Business, which charges businesses for usage after 1,000 conversations.
  • 9. TELEGRAM  Founder of Telegram  Pavel Durov is the founder and owner of messaging app Telegram, which has more than 600 million users worldwide.  History Of Telegram  Telegram was launched in 2013 by the brothers Nikolai and Pavel Durov. Previously, the pair founded the Russian social network VK, which they left in 2014, saying it had been taken over by government. Pavel Durov sold his remaining stake in VK and left Russia after resisting government pressure  Revenue of Telegram  Telegram does not currently generate revenue, although it has plans to launch freemium features in the near future. A botched attempt to launch a cryptocurrency was halted by the SEC in 2019, and Telegram has not attempted to relaunch it.
  • 10. LINKEDIN  Founder of Linkedin  Venture capitalist Reid Hoffman, product designer Allen Blue, marketing professional Konstantin Guericke, engineer Eric Ly, and engineer Jean-Luc Vaillant founded LinkedIn, and the Web site was launched in 2003.  History of LinkedIn  The business-oriented social networking site was founded in the year 2002 and headquartered in Mountain View, California. LinkedIn was created in the living room of Reid Hoffman, co-founder of the site. Next year, it was launched to the public. Reid has various startup experiences before being part of LinkedIn. He had worked as a board member of Google, PayPal, and eBay. The main objective of starting is to create connections in the professional world. After the first month of their operation, they gained over 4,500 members.
  • 11.  Revenue of LinkedIn  LinkedIn revenue increased by 43% in 2021 to $11.5 billion, a higher percentage increase than the last two years.
  • 12. TWITTER  Founder of Twitter  Twitter was created by Jack Dorsey, Noah Glasss, Biz Stone, and Evan Willams in March 2006 and launched in july of that year ..  History of Twitter  Twitter emerged from the podcasting venture Odeo, which was founded in 2004 by Evan Williams, Biz Stone, and Noah Glass. (Williams and Stone had previously worked at Google, and Williams had created the popular Web authoring tool Blogger.) Apple announced in 2005 that it would add podcasts to its digital media application iTunes, and Odeo’s leadership felt that the company could not compete with Apple and a new direction was needed. Odeo’s employees were asked about any interesting side projects they had, and engineer Jack Dorsey proposed a short message service (SMS) on which one could send share small bloglike updates with friends. Glass proposed the name Twttr. Dorsey sent the first tweet (“just setting up my twttr”) on March 21, 2006,
  • 13.  And the completed version of Twitter debuted in July 2006. Seeing a future for the product, in October 2006 Williams, Stone, and Dorsey bought out Odeo and started Obvious Corp. to further develop it. Interest in the platform sharply increased after it was presented at the South by Southwest music and technology conference in Austin, Texas, in March 2007. The following month Twitter, Inc., was created as a corporate entity, thanks to an infusion of venture capital, and Dorsey became Twitter’s first chief executive officer (CEO). In 2008 Williams ousted Dorsey as CEO, and two years later Williams was replaced as CEO by chief operating officer Dick Costolo.  Revenue of Twitter  Twitter generated $5 billion revenue in 2021, a 35% increase on 2020 figures and a significant improvement on the 8% and 13% increase the two years before.
  • 14. SNAPCHAT  Founder of Snapchat  Evan Thomas Spiegel (born June 4, 1990) is an American businessman, co-founder and CEO of Snap Inc. Spiegel was the youngest billionaire in the world in 2015. History of Snapchat  Snapchat was founded in 2011 by Evan Spiegel, Reggie Brown, and Bobby Murphy, all students at Stanford University.  Reportedly, Brown came up with the idea of a social media app that enabled users to post photos and videos that disappeared from the site after a few moments.  Brown reportedly approached Spiegel with the idea, and both agreed on the notion of a social media platform modeled on disappearing content was a good idea. The duo then approached Bobby Murphy to write the code used to build the app.
  • 15.  In July, 2011, the co-founders released “Picaboo”, the precursor to Snapchat. Right afterward, Spiegel and Murphy forced Brown out of the company, and relaunched the company as Snapchat in September, 2011.  Both Stanford University students were only in their junior year in college at the time. As for Brown, he settled with the two co-founders for $157 million in September, 2014. He was also officially credited as being a co- founder of Snapchat.  With a clean slate and an intriguing business model, Spiegel (now the company’s chief executive officer) and Murphy went to work building the fledgling company.  Revenue Of Snapchat  Snapchat has never recorded an annual net profit, although it has seen losses decline for three years in a row . In 2021, it reported its first quarterly net profit
  • 16. TIK-TOK  Founder of Tik-Tok TikTok, which is owned by Beijing-based tech giant ByteDance, is used by over 1 billion people worldwide every month. History of Tik-Tok The app was launched in 2016 by the Chinese technology company ByteDance. Now available in more than 150 different markets, TikTok has offices in Beijing, Los Angeles, Moscow, Mumbai, Seoul, and Tokyo. The app saw about 1 billion global daily users by early 2022. Revenue of Tik-tok Tik-Tok has rapidly increased its revenue generation in the past few years. In 2021, it generated $4.6 billion, a 142% increase year-on-year.