Twitter started as a side project in 2006 and has grown to be a popular short messaging service. It is privately funded and headquartered in San Francisco. Twitter asks users "What's Happening?" and shares brief updates, though users should not expect direct responses to their tweets. The company has received over $57 million from venture capitalists and is projected to generate $1.54 billion in revenue by 2013. Twitter's platform is built on Ruby on Rails, which allows for easy website development, and uses APIs and JSON to power features across devices.