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Maggi - A brand in itself
The document provides insights into the fast-moving consumer goods (FMCG) sector in India, highlighting that food and beverages represent 19% of the industry, with an estimated market size of $103.7 billion by 2020. It details market segmentation targeted at youth, working women, and children, and outlines the major players and their market share over the years. Additionally, it notes a growing consumer preference for products made from natural ingredients, prompting companies like Nestlé to adapt their offerings.
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Maggi - A brand in itself
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- 2. SECTOR INFORMATION OFFAST MOVING CONSUMER GOODS Food and Beverages account for 19% By 2020 estimated Market Size $103.7 Billion FMCG Industry contribute 2.4% in Indian GDP SOURCE: Ibef.org (2018) 15.7 17.8 21.3 24.2 30.2 34.2 41.2 44.9 46.5 48.8 49.2 57.4 68.4 83.3 103.7 0 20 40 60 80 100 120 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018F 2019F 2020F FMCG INDUSTRY SIZE IN INDIA (US$ BILLION) 9.2 10.4 12.3 13 14.8 16.2 18.92 29.4 100 0 20 40 60 80 100 120 2009 2010 2011 2012 2013 2014 2015 2016 2025 RURAL FMCG MARKET IN INDIA (US$ BILLION)
- 3. 1983, Switzerland Paul Bulcke Narayanan Julius Maggi INR1L cr. FY’17 Source: Nestle
- 4. MARKET SEGMENTATION 5yr-15yr 40% 16yr-35yr 36yr and above 20% Taste Lesstime Taste Easy Food for snacks Less Price Escape from hunger
- 5. TARGETING Target Audience are: •Kids • Youth • Working Women It helps mothers with the promise of fast to cook and good to eat snacks. “convenience savvy time misers”
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- 7. COMPETITORS Maggi 63% Yeepi 13% Top Raman 9% Patanjali 7% Ching Secret 5% Knoor 2% WaiWai 1% Market Share (2016) Maggi 70% Yeepi 15% Wai Wai 7% Patanjali 3% Top Raman 2% Knoor 2% Ching Secret 1% Market Share (2018)
- 8. SOCIAL CULTURE • Cultureand religion also have an influence on the food consumption across the world • Currently it is being observed that people are demanding products that are made from natural ingredients • Keeping this in mind nestle has started using natural vegetable oil in its products instead of partially hydrogenated fats EDIBLE VEGETABLE OIL
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