The document provides 25 tips for women entrepreneurs to effectively utilize Twitter for their businesses, emphasizing the importance of having a clear purpose, creating engaging content, and building relationships. Strategies include tweeting regularly, using hashtags wisely, and engaging with trending topics relevant to their brand. The text encourages entrepreneurs to stay genuine in their interactions and manage their online presence efficiently to maximize the benefits of social media.

1. 25 Tips 2 Make You a Twitter Pro!
@Lyn_Boyer

2. Social Media Strategy
Women entrepreneurs believe they should
use Social Media, BUT...
 85% of women entrepreneurs believe social
media will help their businesses, but
 Only 67% say they use it to connect with
customers.
 Only 54% of women business owners are
confident they can build a social media presence
2014 National Association of Women Business Owners

3. You have many choices
...but Twitter is one of the top
THREE Social Media
Platforms

4. Here are 25 tips to make
you a Twitter Pro…
Image Creative Commons – ND - by Jack Cai

5. #1. Clarify Your Purpose
• Build your brand, increase website
traffic, build your email list, etc.
• Always keep your purpose in mind so
you don’t get lost in the Twitter jungle.

6. #2.Content..Content..Content
Create informative website content and
landing pages around the purpose you
identified in #1.

7. #3. Become a headline master
Research what works and try different
headlines for the same content.
•The ideal length seems to be six words
•Readers lean toward How-To content
•The word “you” increases open rate

8. #4. Tweet inspiring quotes
that support your brand.
Keep a file and reuse your best quotes.
Post some inspiring quotes each week.

9. #5. FOLLOW ……
FOLLOW……
FOLLOW….
• Follow people who fit your client and
colleague profile.
• Search topics and hashtags for
potential clients and colleagues.
• Follow back most people who follow
you.

10. #6. Keep Your Friend/Follow
Ration about Equal
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Friends Followers
Following
Not-following

11. #7. Use a Friend/Follow
Service
Use a Friend /Follow service to remove non-
followers after a week or so.
I like JustUnfollow.com or FriendorFollow.com.
They both offer free basic services

12. #8. Build Relationships
Build relationships with potential clients and
leaders in your field. Don’t focus on how many
followers you have.
Search industry leaders and potential
clients, check their profiles, comment on their
posts, retweet and send them interesting
information.

13. #9. Tweet 4-5 Times a Day
Usually tweet no more than once per hour.
Use accepted abbreviations.
Don't clutter posts with more than 2-3 abbreviations.

14. #10. Limit the Number of
Characters
For the most retweets, limit the number of
characters in each tweet to about 100.

15. #11. Be Genuine
Show humor, caring and concern.

16. #12. Be Polite
Avoid filling your followers’ streams with unimportant
Tweets. (Avoid rants and mundane updates about daily
living.)

17. #12. Be Polite
#13. Say
“Thank You”
for retweets
of important
content like
blog posts
or images.
Avoid filling your followers’ streams with unimportant
Tweets. (Avoid rants and mundane updates about daily
living.)

18. #12. Be Polite
#13. Say
“Thank You”
for retweets
of important
content like
blog posts
or images.
#14. But, spread out
responses and thank you
Tweets so you don’t flood
follower streams.
(Use Direct Messages for
personal content.)
Avoid filling your followers’ streams with unimportant
Tweets. (Avoid rants and mundane updates about daily
living.)

19. #15. Tweet around
Trending Topics
If a trending topic is
relevant to your
brand, tweet about it
and use the #hashtag.

20. #16. Use #Hashtags
Judiciously
• Make a list of #hashtags you will use regularly.
• Create your own #hashtags around your brand or
specific events.
• Avoid more than two #hashtags in a tweet.

21. #17. LIMIT PROMOTIONAL
CONTENT
Tweet useful and interesting content at least 5 times more than
sales or promotional content.
1.Tweet useful and interesting content at least 5 times more than sales or promotional content.
Image CC by-nd MSN Style Social Designer Jack Cai

22. #18. Use Different Media
Images are retweeted significantly more
than text, video or audio content.

23. #19. USE TWITTER LISTS
AND RSS FEEDS
•Create and/or subscribe to Twitter lists and RSS
feeds for leaders in your field and retweet their
best content.
•Most bloggers post Tuesdays or Wednesdays.
Check out and subscribe
to my lists of leaders and
women entrepreneurs at
@Lyn_Boyer.

24. #20. Schedule social media
activities
Create a social media schedule for what you will do each
day of the week and put activities on your calendar.
(i.e. Monday-write content, Tuesday and Wednesday- repost
valuable blog info, Thursday- seek out new followers, Friday-
post quotes and schedule content for next week.)

25. #21. POST WHEN YOUR
FOLLOWERS ARE MOST ACTIVE
Research is incomplete, but...
• Avoid 8 pm - 6 am and after 3 pm on Fridays.
• Some research says weekends are best for
consumer products and services.
• Early in the work day, lunch and early afternoon
Monday-Thursday seem good.
• Each group of followers is different. (You can use
a service like Tweriod.com to see when your followers
are most active.)

26. 22. USE A POSTING SERVICE
Use a posting service to
schedule and post your
Tweets throughout the day.
(I like Hootsuite.com.)

27. 23. Repurpose content
Change the format of your content to use on a variety of
social media sites where your audience is likely to be.
(Use your blog or website content to create slide presentations
for Slideshare, infographics or images for Pinterest.)

28. #24. CHECK OUT TWEETCHATS
 Attend and participate in a Tweetchat to see if
that format is useful for you.
 Consider hosting a Tweetchat.

29. 25. MANAGE TIME-SUCKERS
Learn what works and what sucks up your time.
Remember #1. Always keep your purpose in mind.
(For example, in my opinion and the opinion of
others I trust, #FF (#Follow Friday) takes a lot of
time and clogs Friday streams for little return.)

30. I Hope You Found These
25 Tips Useful
You may have more. If you would like help with defining your
brand or target market, organizing your time online, using online
tools or online learning please contact us at
Women’s Learning Studio.net
Register to join our active community of women (and men)
learners and leaders and also receive similar information. We
look forward to working with you to expand your online
success.

31. CREATIVE COMMONS LICENSING
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