Of all social media platforms, Twitter can often be the most difficult one for businesses to master. Here's a beginner's guide to help get you started!
Twitter has become a major player in the marketing world, and everyone wants to be part of its expansive reach. However, even with the large amount of networking opportunities that Twitter provides, marketers have a tough time growing their list of followers.
Twitter has become a major player in the marketing world, and everyone wants to be part of its expansive reach. However, even with the large amount of networking opportunities that Twitter provides, marketers have a tough time growing their list of followers.
5 Quick and Dirty Ways to Get More Twitter Followers LinkNow Media
If you are running a small business Twitter account, you want more Twitter followers. Period. Why else use Twitter if you don’t want to build an audience? However, getting those first few followers is a major stumbling block for many people. Luckily there are some quick, easy and FREE ways to get that follower count climbing.
The ups and downs of Twitter. Did you know that 60% of new Twitter users quit using this social platform within the first week! That's because once you set-up your account, people ask Now What? Twitter for Business will show you how to connect and start creating meaningful business and personal benefits right away! You'll learn secrets to building influence on Twitter and ways to build an audience that wants to connect to you. Get on the road to social media influence and business success!
This deck is what we used to host a LIVE Twitter chat and webinar on Twitter for those wondering how to use it effectively for business and marketing. Enjoy!
Twitter is one of the most popular social networking site beside facebook. But a lot has been said about the future of the Twitter as being short. So is it really a fad or is there more to it. The presentation looks in to the matter and tries to justify the existence of the Twitter
5 things your business must do to succeed on TwitterKim Siever
It seems like every company is joining Twitter these days. I can’t blame them; it’s a great tool for engaging with people. If you’re thinking about jumping on the Twitter train, however, here are 5 tips to keep in mind before taking the leap.
You've probably heard of Twitter, but if you've visited Twitter.com - or even gone further and signed up - it might not be clear what the business value is of this real-time communication channel actually is. This webcast aims to change all that and show you how to grab the power of Twitter for (fun) and profit!
Once you're on social media, you might be wondering what to do next... This slide deck will give you a few ideas. Presented for the Entrepreneurial Moms group in Ottawa, Ontario, Canada.
5 Quick and Dirty Ways to Get More Twitter Followers LinkNow Media
If you are running a small business Twitter account, you want more Twitter followers. Period. Why else use Twitter if you don’t want to build an audience? However, getting those first few followers is a major stumbling block for many people. Luckily there are some quick, easy and FREE ways to get that follower count climbing.
The ups and downs of Twitter. Did you know that 60% of new Twitter users quit using this social platform within the first week! That's because once you set-up your account, people ask Now What? Twitter for Business will show you how to connect and start creating meaningful business and personal benefits right away! You'll learn secrets to building influence on Twitter and ways to build an audience that wants to connect to you. Get on the road to social media influence and business success!
This deck is what we used to host a LIVE Twitter chat and webinar on Twitter for those wondering how to use it effectively for business and marketing. Enjoy!
Twitter is one of the most popular social networking site beside facebook. But a lot has been said about the future of the Twitter as being short. So is it really a fad or is there more to it. The presentation looks in to the matter and tries to justify the existence of the Twitter
5 things your business must do to succeed on TwitterKim Siever
It seems like every company is joining Twitter these days. I can’t blame them; it’s a great tool for engaging with people. If you’re thinking about jumping on the Twitter train, however, here are 5 tips to keep in mind before taking the leap.
You've probably heard of Twitter, but if you've visited Twitter.com - or even gone further and signed up - it might not be clear what the business value is of this real-time communication channel actually is. This webcast aims to change all that and show you how to grab the power of Twitter for (fun) and profit!
Once you're on social media, you might be wondering what to do next... This slide deck will give you a few ideas. Presented for the Entrepreneurial Moms group in Ottawa, Ontario, Canada.
This Social Media Survival Guide will give you the tools you need to make smart content marketing decisions as your brand explores the diverse social media landscape. This collection of expert insights, advice, and brand examples outlines the unique characteristics of each channel, helps you identify which platforms and practices are likely to work best for your particular business goals, and offers creative inspiration to ignite more successful and sustainable conversations with your target audience. Read on for an in-depth discussion on 12 of the top social media platforms content marketers are using right now.
Social media marketing - Part 7 TwitterTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
The Complete Guide to Twitter Marketing SuccessMoreFollow
If you have been struggling to figure out just how Twitter can fit into your marketing arsenal or just want to increase your brand awareness, this guide is for you.
Are you a small business owner who is looking to leverage social media for building your business? Have you heard about Twitter and want to decide if it is an appropriate channel to use? Are you new to Twitter and want to learn more? Then this presentation will introduce you to Twitter, give you helpful tips on getting started and using Twitter for you or your business. For more information, please email us at info@teamandadream.com.
A guide to being on Twitter – why you should be on it, what you should post, when you should post, how to build a following, who you should be following and how to sign up.
The Beginner's Guide to Twitter for BusinessUnmana Datta
We have put together our most useful Twitter tips in The Beginner’s Guide to Using Twitter for Business. This includes:
- Important Twitter features you should know
- Who you should follow
- Tools and tips to easily find relevant people on Twitter
- How to use Twitter for business in 15 minutes a day: a step-by-step guide that tells you how to get started and keep going, in just 15 minutes every day
- Twitter mistakes you should avoid
- Tools and apps you can use to get more out of Twitter
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
You can't truly build your own brand – or your client’s for that matter – unless you include Twitter in your social mix. Even if your goal is not to reach all 330 million active users, on some level you need to engage in conversations – and learn valuable information – by mastering the ins and outs of the Twitterverse. At the October 6 IPRA lunch, you will learn from Rachel Adler, a master social media strategist with the Fairfax County Economic Development Authority, on how to use Twitter to define your digital persona and improve your professional reputation in PR, as well as brand yourself, communicate & reach the right audience.
Leverage on Social Media Channels to Build you Brand, Gain More Customers and Make more Sales.
As social media has become a most have element of the overall marketing strategy of many Companies.
More than 90% of Marketers Use Social Media for their Campaigns, But the BIG question Remains: "How do they Use It?"
Moreover Marketing Departments are using social media to build online communities and turn customers into brand ambassadors. Which is particularly important for small businesses.
Leverage on Social media to Boost you brand, Gain more Customers and Make Huge Sales.
Because unlike traditional marketing methods, Social media allows marketing Departments to engage in a two way dialogue with their customer.
Making Social media a must have tool of the overall marketing strategy of many companies.
PurcoSA2014 WeCollaborateSA Strategic Social Media for Sellerscherylannsmith
The purpose of this presentation is to help marketers and brands create a social media strategy that caters to their target community, with thought starters on how to be outstanding.
Strategic Social Media for Sellers
Similar to A Beginner's Guide To Twitter For Business (20)
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
2. LET YOUR COMPANY SOAR
Of all the social media platforms, Twitter can be the most
difficult for businesses to master.
Here’s a beginner’s guide to help get your business started.
3. KNOW YOUR PURPOSE
Before you even sign up think about what you want to leverage the platform for.
Do you want to use it to market your company brand.
Or to engage with your community? Or both?
You’ll need to think a little outside the box, and be prepared to be creative.
Are you prepared to answer customer queries and complaints on the platform? You
need to define your purpose to yourself, and be honest with yourself as to whether
or not you have the time and resources to do it properly.
4. LEARN THE PLATFORM
Twitter has a 140 character limit, which is pretty short, so if people are @ replying to
you, or RT-ing you, you don’t want to chew up their limit with a long name. Go as short
as you can while still putting your brand name front and center.
Retweets will grow your reach, so you should aim to get as many retweets as possible.
A hashtag is what Twitter users use to indicate a topic.
Usually, the only people who will see your tweets are your followers but if you add a
subject using a hashtag everyone who is following that hashtag will see your tweet.
Hashtags are a great way to grow your follower base.
5. GET SOME FOLLOWERS
It’s no use tweeting if nobody can see what you tweet! The best and easiest way to gain
new followers is to tweet interesting stuff, using hashtags judiciously.
If you’ve thought about your purpose, the kinds of hashtags you should be using will
follow naturally. Don’t use hashtags that are too broad; think about your brand and
your industry, and what people interested in that industry might like to see.
Keep an eye on the ‘trending topics’ that show up on your Twitter side bar –
if something relevant to your business is trending, jump on that Hashtag! Following
people is another great way to gain followers – often they’ll follow you back.
6. THINK ABOUT TONE
What is your brand and what kind of tone will strike the right note for it? Casual or
professional? Witty or serious? There needs to be a through-line between your brand and the
tone you use on Twitter – a mismatch could be disastrous.
If you’re selling medical supplies, or dental services, you don’t want to be too flippant.
If you have more than one person tweeting from your brand account, it’s crucial that you talk
to everyone about the tone they need to use.
7. DEFINE A STRATEGY
Leading on from that, whether you’re the only one tweeting or there are a number of
people using the account you should set out your Twitter strategy in a document that
you make sure everyone reads.
Cover all bases – from purpose, to tone, to how to handle customer complaints.
Even if it’s just you tweeting, this document will help you keep your head if you have
the misfortune to get caught up in a Twitter-storm (mercifully very rare,
but it pays to be prepared!).
8. UPLOAD A LOGO OR
AN IMAGE TO YOUR PROFILE
If you’re a blogger, get a good head-shot of yourself and use it as your profile picture.
If you’re using Twitter to grow your brand, use your brand logo.
Remember that this image will accompany every tweet you send –
so it needs to be good!
9. CREATE TWITTER LISTS
Lists are a way of curating the people that you follow on Twitter. If you follow a lot of
people, it can be easy to get lost in the noise.
By creating lists, you can bring some order to the chaos.
You could have, for example, a ‘Marketing’ list, a ‘Sales’ people list, a ‘Thought
leaders’ list and so on; each one populated only by people who tweet on those topics.
When you add someone to a list they get a notification –
if they’re flattered, they might just follow you!
10. TWEET AND RETWEET
INTERESTING CONTENT
Twitter moves fast - much faster than something like Facebook – and if you’re not
interesting, nobody will listen. Keep up with industry news and tweet about things that
pique your interest. Let people know when you do something new with your business.
If you don’t have one already, consider starting a company blog so you have
interesting content to tweet out to your followers.
11. USE THE 80/20 PRINCIPLE
Twitter itself suggests that businesses follow what they call the 80/20 principle. That
means that 80% of your tweets should focus on driving interactions with your
followers, using retweets, replies and likes.
Once you’ve built a rapport with your network, you can start a mix in direct offers or
promotions that get followers to take actions, such as clicking on a link or making a
purchase from your website.
If you push too much, too soon, your followers will abandon you.
12. USE IMAGES
As on any platform, images are worth a thousand words. Show your followers
behind-the-scenes of your business; show them your new product as you develop it;
show them the day-to-day of your business life.
If your followers feel that they know you, they’ll trust you.
13. DEFINE YOUR GOALS
Once you’ve dipped your toe into Twitter, it’s time to
define some goals beyond ‘creating brand awareness’.
Create monthly goals – like increasing your followers or increasing the number of
people who see your tweets, or increasing the number
of conversions that come via Twitter.
Then pursue them using all the tops we’ve covered.
Use the Twitter analytics homepage to help you measure how you’re doing.