The document discusses the goal of connecting people through shared interests, highlighting the impact of Pinterest on social media trends, particularly in social commerce and user engagement. It examines how brands like Whole Foods utilize Pinterest for marketing and customer interaction, and mentions collaborative consumption as a way to redefine traditional sharing. Additionally, it emphasizes the importance of managing feedback and using visual tools for job searches and promotions.

1. Our goal is to connect everyone in the world through the 'things'
they find interesting. We think that a favorite book, toy, or recipe
can reveal a common link between two people.
Marina Barrett
MKTG 7546
Professor Brey
University of Memphis

2. US V. UK USERS
Infographic courtesy of Visual.ly.

3. SPORTS
 Celtics have the largest following on Pinterest so far.
 Great way for sport teams to engage with the female
demographic, and offer them content that cannot be
found on Facebook , Twitter, or Google+.

4. WHOLE FOODS MARKET
 “Pinterest allows us to curate images from across the web
that really speak to who we are as a company. Images that
reflect our core values and essentially communicate the
essence of who we are.”
-Michael Bepko – Whole Foods global online community manager

5. IMPACT ON CURRENT SOCIAL MEDIA TRENDS
 Social Commerce
 Reward Programs
 Collaborative Consumption
 Share Button
 Job Searches on Social Media
 Managing Feedback

6. SOCIAL COMMERCE
 Social interactions and
user contributions to
facilitate in the buying
and selling of products.
 Pinterest offers the ability
to add the price of an
item to a pin.
 Connect with customers
based specifically on their
interests.

8. SOCIAL MEDIA
REWARDS PROGRAMS
 Reach beyond the typical “Pin It to Win It”.
 Ask for customer opinions.
 Have Pinterest followers vote on the trend they want to
see next season.
 Rewards can be based off a point system for likes,
comments and re-pins.
Harness the Power of
Your

9. JOB SEARCH
 Visual Resume
 Graphic Designer – You can pin
pictures of your work and other
services you offer
 Financial Consultants – You can
pin photos that represent client
goals, such as financial
independence or financing
education.
Total Visits for the month of March.

10. COLLABORATIVE
CONSUMPTION
 Redefining traditional sharing through new
technologies and peer communities.
 Pinterest allows multiple collaborators on a board.
 Opportunity to interpret the lifestyle of your clientele.

11. WHOLE FOODS “SUPPER HOT KITCHEN” BOARD

12. SHARE BUTTON

13. “PIN IT” BUTTON ON PROFESSORBREY.COM

14. MANAGING FEEDBACK
Source: 19 Tools For Pinterest Pros

15. MANAGING FEEDBACK
 Referral Traffic
 Hyperlinked Pictures
 Offers the ability to understand how customers perceive a product by viewing
comments, board titles, and what pictures are being pinned.
 http://pinterest.com/source/“yourdomain.com”
 Harley-Davidson.com
 Tiffany.com
 Memphis.edu

16. INTERVIEWS
Kelly Carney
Nicole Cartier
Associate Commissioner of
Director of New Media
Marketing and Television
Conference USA
Conference USA
 Great way to promote  Creates perfect Supply and
products. Demand economy for virtual
sharing.
 Hopes to avoid advertising  “Snowball” effect for start-up
in the future. brands
 Wants Pinterest to grow  Hopes for it to stay well
their categories. organized in the future.

17. Questions?