SlideShare a Scribd company logo
Tweet Life of a Leasing Agent
@EmllyFord and @KristenKMoore, @RegencyCenters
Our tweet cred
Twitter strategy and training for 17 leasing agents for
national real estate developer Regency Centers
Kristen Moore
Senior Manager, Marketing Communications
@KristenKMoore
LinkedIn.com/in/kristenmoore2
Emily Ford
Senior Marketing Manager
@EmllyFord
LinkedIn.com/in/emilyford
Set Your goals
Why are you on Twitter? Business or fun?
Who are you trying to reach?
• Retail brokers
• Landlord brokers
• Retailer real estate reps
• Entrepreneurs
• Chef/Owners
• Current tenants
Top uses for brokers
• Build your business knowledge
• Demonstrate your expertise
• Lease space
• Promote clients
• Build rapport with clientele
• Share personality
Demonstrate your expertise
Examples
Lease space
Examples
Promote clients
Examples
BUILD RAPPORT/Share personality
Examples
Follow the
leaders
Follow those who provide relevant info for you.
• Brokers
• Retailers
• Developers
• Publications – industry, lifestyle, regional business journals
• Reporters – real estate, business
• Trending sites like @Eater or @Thrillist
• Associations
• Area Shopping Centers
See who your peers are following.
See who is following your peers.
Un-follow those that do not add value to your day.
Earn a following
You don’t choose your followers, they choose you.
Be useful. Post what is helpful to your target reader,
not you.
Include @theirname when you cut/paste someone’s
post for retweet (RT) or modified tweet (MT).
Post a thank you (TY) for new followers, retweet or
favorites.
Include your @name on business card, email
signature, LinkedIn profile and marketing materials.
Tweet like a
Boss
W/ 140 charctrs, abbrevs r accptble.
Use bit.ly to shorten URLs for news articles, websites
or brochures.
Use # before keywords to be found by topic, like
#CRE, #forlease, #retail, #restaurant, etc.
Make up your own hashtags. #coolidea
Ensure users see your message by including
@theirname in your post.
Share more
than sell
News articles of interest
Add question, opinion or pull out key fact.
Tweet good news
Recognize others
Remain
engaged
Tweet frequently.
• >3 times per week = 1 hour
Can tweet from smartphone, desktop, LinkedIn or
share buttons on other sites.
Posts reflect your personality.
• Tone, wording, photos and content shared.
• Conversational instead of stiff, corporate speak.
• Share opinions, ask questions.
Fitting it all in
For a fun view of how #CRE brokers can use
social media to meet their goals
Watch a “A Day in the Life”
on Regency Centers’ YouTube channel

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Tweet Life of a CRE Broker

  • 1. Tweet Life of a Leasing Agent @EmllyFord and @KristenKMoore, @RegencyCenters
  • 2. Our tweet cred Twitter strategy and training for 17 leasing agents for national real estate developer Regency Centers Kristen Moore Senior Manager, Marketing Communications @KristenKMoore LinkedIn.com/in/kristenmoore2 Emily Ford Senior Marketing Manager @EmllyFord LinkedIn.com/in/emilyford
  • 4. Why are you on Twitter? Business or fun? Who are you trying to reach? • Retail brokers • Landlord brokers • Retailer real estate reps • Entrepreneurs • Chef/Owners • Current tenants
  • 5. Top uses for brokers • Build your business knowledge • Demonstrate your expertise • Lease space • Promote clients • Build rapport with clientele • Share personality
  • 11. Follow those who provide relevant info for you. • Brokers • Retailers • Developers • Publications – industry, lifestyle, regional business journals • Reporters – real estate, business • Trending sites like @Eater or @Thrillist • Associations • Area Shopping Centers
  • 12. See who your peers are following. See who is following your peers. Un-follow those that do not add value to your day.
  • 14. You don’t choose your followers, they choose you. Be useful. Post what is helpful to your target reader, not you. Include @theirname when you cut/paste someone’s post for retweet (RT) or modified tweet (MT).
  • 15. Post a thank you (TY) for new followers, retweet or favorites. Include your @name on business card, email signature, LinkedIn profile and marketing materials.
  • 17. W/ 140 charctrs, abbrevs r accptble. Use bit.ly to shorten URLs for news articles, websites or brochures. Use # before keywords to be found by topic, like #CRE, #forlease, #retail, #restaurant, etc.
  • 18. Make up your own hashtags. #coolidea Ensure users see your message by including @theirname in your post.
  • 20. News articles of interest Add question, opinion or pull out key fact.
  • 24. Tweet frequently. • >3 times per week = 1 hour Can tweet from smartphone, desktop, LinkedIn or share buttons on other sites.
  • 25. Posts reflect your personality. • Tone, wording, photos and content shared. • Conversational instead of stiff, corporate speak. • Share opinions, ask questions.
  • 26. Fitting it all in For a fun view of how #CRE brokers can use social media to meet their goals Watch a “A Day in the Life” on Regency Centers’ YouTube channel