This document provides guidance for leasing agents at Regency Centers on using Twitter effectively for their real estate business. It outlines goals for using Twitter, such as building business knowledge and demonstrating expertise. It recommends following industry leaders, publications, and peers to stay informed. The document suggests ways to engage an audience, such as sharing helpful content rather than just selling, recognizing others, and maintaining a conversational tone. Agents are advised to tweet frequently and include things like hashtags, URLs, and @mentions to maximize visibility.