Calculating briefly on the operations of a terrestrial station or cable/satellite operators/channels -- Departemen Ilmu Komunikasi, FISIP UI

1. TV OPS
Minggu ke-5
MANAJEMEN KEUANGAN
STASIUN TELEVISI
Amelia H. Day, SS, ME
7 Maret 2011
1

2. Tech Update
VIDEOS
2

3. MENGINTIP DAPUR
Terrestrial TV Station
3

4. • PROGRAMMING: Prediksi programming (programming
forecast)
• PRODUKSI: Pre-produksi Produksi Pasca-
produksi
• BROADCAST OPS: Penayangan (live/delayed)
• SALES & MARKETING: Sales kit untuk biro iklan dan
pengiklan
• RAPAT ANTAR-DIVISI: Kontrak produksi/penayangan
4

5. MENGINTIP DAPUR
Cable Channels
5

6. • PROGRAMMING & KERJASAMA PROGRAM:
Programming, Creative and Channel Operations
(dikepalai Country Manager of Korea, China atau region
terkait)
• PRODUKSI (ON-AIR INTERSTITIALS) & BROADCAST
OPS: Broadcast Operations and Equipments
• SALES & MARKETING: Revenues & Partnerships
• BUSINESS DEVELOPMENT pengembangan bisnis
terkait distribusi & pemasaran content
6

7. MENGINTIP DAPUR
Cable/Sat Operator
7

8. • TEKNIK: satellite & broadcast operations
• SALES & MARKETING: pemasaran paket siaran
• LEGAL: kontrak dengan content provider (international
offices)
• BUSINESS DEVELOPMENT: pengembangan bisnis
satelit dan content (terkadang harus membuat saluran
lokal dengan tayangan rekaman atau produksi live lokal)
• CUSTOMER SERVICE: penanganan keluhan pelanggan
8

9. KONSEP
STASIUN
MANAJEMEN
TV
9

10. The Circle of Program Invention Adjie Soeratmadjie, 5 Okt 2010
Presentasi Business Cycle
And Program refresh on Branding
Positive
Negative PDB
Psychological Talk Market – ( Viewers + Advertising )
Competitors
Slot
Program Idea Communications
Presenter / Host
Agenda Setting
R&D
Inspiration
Influencing Feasibility Study
Idealism
Back Mind
Refresh
Program
Title
Content
Rating & Share Look / Manner
Revenue Commercial
Evaluation 2R
Telecast 10

11. Business Cycle
standardsco.com
11

12. Business Cycle
danielnenni.com
12

13. Business Cycle
Sir Terry Morris @ Youtube
13

14. PROGRAM
PRO
DUCT ION COSTS
FISIPuiFILMandMEDIA
14

15. PRODUCTION STEPS
• Development pengembangan skenario hingga menjadi
visualisasi (cetak biru/storyboard).
• Pre-production persiapan untuk produksi (syuting) dengan
memilih (casting) para pemain atau presenter serta
pembangunan setting (indoor) atau pencarian lokasi (outdoor)
• Production pengambilan gambar dan suara untuk disiarkan
baik langsung (live) atau rekaman (tape delay)
• Post-Production penyuntingan gambar/suara, penambahan
efek suara, grafis/animasi, titel penunjang produksi.
• Sales, PR & Distribution koordinasi perihal tayangan
(sinopsis, durasi, periode tayang, dst.) ke bagian
– teknik transmisi (distribusi sinyal)
– sales/marketing (penjualan)
– humas (pengumuman ke media lain dan masyarakat luas)
Sumber:
http://en.wikipedia.org/wiki/Television_program
http://en.wikipedia.org/wiki/Filmmaking
15

16. BUDGET FIRST
www.kristofcreative.com
16

17. BUDGET FIRST
www.kristofcreative.com
17

18. BUDGET FIRST
www.kristofcreative.com
18

19. BUDGET FIRST
www.kristofcreative.com
19

20. BUDGET FIRST
www.kristofcreative.com 20

21. BUDGET FIRST
finally…
www.kristofcreative.com
21

22. BUDGET FIRST
secure.freshsliced.com
22

23. BUDGET FIRST secure.freshsliced.com 23

24. Production Costs
• Fixed Costs: camera, editing suite,
building, mobile genset, etc.
• Variable Costs: mini DV, labour
wages, electricity, etc.
24

25. Different Genre
Same Calculation… sort of
• Preproduction costs
• Production costs
• Post-production costs
25

26. Production to On-Air
• Preproduction costs
• Production costs
• Post-production costs
+ Broadcast operations costs
26

27. Broadcast Ops Costs
• Fixed Costs: broadcast servers, fibre
optics infrastructure, satellite bird, etc.
• Variable Costs: network connections
fee, satellite transponder subscription,
mobile uplink & broadcast facilities,
labour wages, etc.
27

28. Examples
BROADCAST
OPERAT ONS
COSTS
28

29. BO: QUALITY CONTROL/EDIT
29

30. Production Editing Costs
• Fixed Costs: • Variable Costs:
Avid editing - Avid editing -
equipment overseas
http://shop.avid.com/store/category.do?
category=avid-video-editing-production
training
http://www.lynda.com/Media-Composer-5-
tutorials/avid-essential-training/63147-2.html
30

31. BO: BROADCAST SERVER
31

32. Broadcast Monitoring Costs
• Fixed Costs: • Variable Costs:
broadcasts labour wages,
monitoring 3 shifts for 24/7
package -
operations
equipment
32

33. BO: BROADCAST MONITORING
33

34. Broadcast Monitoring Costs
• Fixed Costs: • Variable Costs:
Avid Avid broadcast
broadcast servers
servers - operations -
equipment
electricity
34

35. BO: TRANSMITTER (TX)
35

36. Production Editing Costs
• Fixed Costs: • Variable Costs:
transceiver labour wages,
tower electricity,
spareparts
36

37. TV income
SALE$ &
MARKETING
37

38. 38
TERESTRIAL

39. Advertising vs. Subscription Fee
• Iklan (advertising) biasa ditempatkan di:
– Non-premium channel : CNN, E Channel
– Barker Channel atau saluran khusus promo program paket
saluran (channel) dari satu lembaga penyiaran berlangganan
(pay TV operator )
– DRTV (direct response TV), homeshopping channel
• Uang berlangganan (subscription fee):
– Premium (biasanya saluran film, olahraga)
– Basic (di luar film dan olahraga)
39

40. A TV Corporation
STRUCTURE &
INVESTMENT PLAN
40

41. Investment Plan
TATA ANNOUNCES USD $430 MILLION
INVESTMENT PLAN.
Networks Update - March 1, 2009
Tata Communications, a leading provider of a new
world of communications, has announced its USD
$430 million strategic investment plan in the Asia
Pacific (APAC) region. The investments include
developing the Tata Communications Exchange, a
new world-class Internet Data Center (IDC), and the
completion of the main segment of its TGN-Intra Asia
Cable System.
http://www.entrepreneur.com/tradejournals/article/194248792.html
41

42. Corporate Structure
Tata Communications (wikipedia):
Berasal dari perusahaan milik negara (pemerintah India)
bernama VSNL atau Videsh Sanchaar Nigam Limited
(1986). VSNL diambil alih oleh Tata Group dan diberi
nama baru: Tata Communications Ltd. (13 February
2008)
VSNL: provider of international wholesale voice services (VSNL = Videsh
Sanchaar Nigam Limited)
MTNL: provider domestic calls within the Mumbai and Delhi Metropolitan areas
(MTNL = Mahanagar Telephone Nigam Limited)
BSNL: all domestic long-distance telecommunication services and infrastructure
(BSNL = Bharat Sanchar Nigam Limited)
42

43. Corporate Structure
Energy
Chemicals
Services Engineering
Consumer
Information
Products
systems and
communications
43

44. www.khairul-syahir.com
44

45. Contact Center Network
Hosted Contact Center VPN Services
InstaCC Internet
Managed Voice International Private Line
Why Tata Communications? India Private Line
Security CDN
CPE-Based Fibre Channel Services
Cloud-Based
Professional Services Global Media and
Entertainment Solutions
Instant Performance Mosaic
InstaCompute Video Connect
InstaApps Satellite Broadcasting
Professional Services And Outsourcing
Application Data Center
Network Colocation
Managed Hosting & Storage
India
Banking, Financial Services, Insurance Collaboration
It Services Audio / Web Conferencing
It-Enabled Services Telepresence Exchange Services
Government
Industrial & Distribution
Media & Entertainment
Network Applications
http://www.tatacommunications.com/investors/
45

46. next week
Sales, Profit,
TV BUSINESS CYCLE
Retained Profit
46