Movico media services final

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Movico has designed a range of offerings – products, solutions and services to help content owners move their video inventory to digital platforms and publish/monetize the same. Movico believes that as valued trusted partners to content owners in this journey, we will be able to build a scalable business for our stakeholders – investors, employees and partners.

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Movico media services final

  1. 1.
  2. 2. Movico Media Services<br />Contents<br />Digitization Trends in Media/Entertainment Sector<br />Media Services Overview<br />Media Services Delivery Capabilities<br />Approach to Media Services – Onsite/Off-shore model for high productivity, scalability and lower costs<br />Summary<br />
  3. 3. Digitization Trends in Media/Entertainment Sector<br />Business Challenges<br />Changing Customer Preferences and<br />Expectations<br />Managing & Guarding Increasing Amounts of Data<br />Pressure for Growth via<br />New Revenues<br />Consolidation orDivestiture<br />Changing Market Dynamics<br />IP<br />Protection<br />Operational Efficiency<br />Technology Innovation<br />Increased Regulatory Compliance<br />BestExecution<br />Evolving Trends in Media Digitization<br />Large digitization initiatives to meet new demand : Web portals, Mobile VAS, Interactive TV, OOH Media <br />Mostly in-house initiatives transitioning to outsourcing partnerships<br />Need for Scalability to shorten time of conversion<br />Focus on Operational Efficiency and Productivity – digitization is one time exercise<br />Cost Reduction and do-more-with-less directives<br />A shared service model vs. a staff augmentation model<br />
  4. 4. Media Services Offerings<br />
  5. 5. Movico’s Media Services Practice<br />Media Services Team Capabilities include<br />A stand-alone Business Line within Movico<br /><ul><li>Dedicated Thought leadership and Delivery
  6. 6. Dedicated functional and technical resources</li></ul>Quality Assurance Processes <br />Media Services Processes <br />Process activity includes:<br /><ul><li>Process Development
  7. 7. Process Institutionalization
  8. 8. Training
  9. 9. Audit and compliance to agreed tagging standard
  10. 10. Metrics & Reporting</li></ul>Primary Processes include:<br /><ul><li> Digitization
  11. 11. Tape Capture
  12. 12. File Import
  13. 13. Legacy format capture
  14. 14. Clean-up and restoration
  15. 15. Logging and Meta-tagging
  16. 16. Deep key-wording for search
  17. 17. Re-purposing</li></ul>A Service Practice to support content distribution vertical<br /><ul><li>Publishing Indian content to our stock footage portal
  18. 18. Building Library for Indian producers/Tv channels for web publishing</li></ul>Specialized Focus on Media and Entertainment<br /><ul><li>Boutique pure-play specialized in digitization and video tagging
  19. 19. Over 1000 hours delivered to satisfaction</li></ul>Innovative tools and technologies<br /><ul><li>Movico’s Media Baron tool for video tagging over internet using streaming technologies
  20. 20. Meta-data development framework</li></ul>Tools<br />People<br />Tools from various vendors to support:<br /><ul><li>Digitization and Capture
  21. 21. Tagging and key-wording
  22. 22. Encoding and format conversions
  23. 23. Asset Management
  24. 24. Others (as required)</li></ul>Functional and domain based:<br /><ul><li>Mass-communication trained loggers
  25. 25. Video editor, production experts and video Quality engineers
  26. 26. Process development consultants
  27. 27. Supported by domain experts with journalism background</li></ul>Infrastructure vendor partnerships<br /><ul><li>HP – server, storage, tapes
  28. 28. DDN - storage</li></ul>Capability to scale operations with both ‘Onshore’ and ‘Offshore’ elements<br /><ul><li>India: 10k sq ft space in Noida (NCR, Delhi); 5.5k space in Gurgaon
  29. 29. Relationship with Media institutes and production houses to hire quickly on-demand</li></li></ul><li>Media Services Offerings<br />
  30. 30. Media Services – Typical Workflow<br />Each step in the process chain takes place independently. While some processes can be done in parallel, some have to done sequentially. The table below captures the time estimate for each major process by hour of tape.<br />
  31. 31. Media Services Delivery Capabilities<br />“Innovating Remote Services”<br />
  32. 32. Media Services Delivery Capabilities<br />
  33. 33. Movico’s Approach<br />Integrate <br />Enable <br />Evolve <br />
  34. 34. Movico’s Approach to Media ServicesOur Solution Implementation Approach<br />Phase I – Integrate<br />Strategy and Assessment to support current initiatives<br />acquisition<br />Phase II – Enable<br />Prioritize business scenarios to build or update <br />Assist in enhancing existing metadata frameworks<br />Initiate QC processes<br />Phase III – Evolve<br />Respond to changes in scale<br />Provide ongoing post-implementation support <br />
  35. 35. Movico’s Approach to Media ServicesTypical Engagement<br />Pilot project of 25-100 hours will be conducted to determine the complexity and benchmarks for the project<br />After the signoff on this, the project will commence<br />The Center will work 24X7 if required depending on nature of the project<br />Information can be delivered both ways through a satellite link/broad band link or through couriers<br />High security measures in place including several levels of firewalls and access limitations, and limited people told of the nature of project and data<br />
  36. 36. Movico’s Approach to Media ServicesProject Team<br />Project Manager<br />Capture and Client Management is On-Site<br />Approx 1 capture resource for 5 tagging resources (can go to 1:8 model)<br />Logging, cataloging, key-wording and QC teams are Off-shore<br />Delivery Lead<br />Domain Expert<br />Capture Team<br />Key-wording Team<br />Domain Expert<br />QC<br />Offshore<br />Onshore<br />
  37. 37. Next Steps<br />Sample / Trial<br />We will build a sample/trial digital library of 5 hours content with full tagging at no cost to you<br />We need high-res video files and some basic key-wording guidelines to get started<br />Pilot Engagement<br />We will present sample / trial work for your review and approval <br />We can structure a pilot engagement (paid basis of 100-250 hours)<br />Full blown engagement<br />Based on result of pilot, experiences and learning<br />Can be dedicated team or shared team model<br />
  38. 38. Case Studies<br />
  39. 39. Case Study: Moving Picture company<br />Moving Picture Company partners with Movico to digitize, promote and sell archival footage.<br />Moving Picture Company India, one of the leading TV production houses has partnered with Movico Technologies to digitize, promote and sell archival footage through Movico's new video aggregation website.<br />Moving Picture’s exclusive and priceless video footage, exceeding 12,000, hours includes travel destinations, exotic locations, major political events, profiles of Bollywood stars, celebrities, music performances and unique stock footage from all over India, Afghanistan and Bhutan.<br />It also includes fiction programmes and original animation footage. Movico will undertake the digitization, classification and repurposing of footage that will allow Moving Picture Company to easily access the video library for its own production use as well as to make select footage available worldwide for sale, to other content producers.<br />Continue…<br />
  40. 40. Case Study: Moving Picture company<br />MPC owns approximately 12,000 hours of video footage that include travel destinations, exotic locations, political events, profiles of Bollywood stars, celebrities, music performances and stock footage from India, Afghanistan and Bhutan.<br />Movico has undertaken the digitization, classification and repurposing of footage that will allow Moving Picture Company to easily access the video library for its own production use. It will also help the company make select footage, available for worldwide sale, to other content producers.<br />Over 600+ hours of footage has already been completely digitized, tagged with meta-tags making the library instantly searchable. Movico has installed its video management product, MediaBaron at Moving Picture production facilities and over 300+ hours of footage are live online supported by the database. Producers and editors can search, select and cut the high-resolution video directly into their Adobe Premier and other editorial software stations, saving significant time and costs in handling tapes.<br />Continue…<br />
  41. 41. MediaBaron 2.0 (Catalog View)<br />Continue…<br />Case Study: Moving Picture company<br />
  42. 42. Case Study: Moving Picture company<br />Movico has also repurposed the footage for stock video sales. Over 3000 clips ranging from 10-15 sec to 30-45 sec totaling about 10 hours has been created and will soon be launched commercially using Movico’s stock footage website www.movicovideos.com. This will provide Moving Picture a new source of revenue and a means to monetize their archives.<br />For more details on the case study, please contact sales@movicotech.com<br />
  43. 43. Case Study: Leading news broadcaster<br />MCCS- India’s biggest News broadcaster starts to digitize with MediaBaron<br />Media Content & Communication Services India Ltd. (MCCS) that broadcasts India’s leading news channels Star News, Star Ananda & Star Majha owns 35,000+ hours of video content in their tape library have now started to digitize their tape content through MediaBaron- Video Asset Management Solution.<br />MCCS current workflow<br />With large working environment MCCS journalists, editors & producers were finding it difficult and time consuming to reach the tape library, locate and extract the exact footage they require from the analog tape. <br />Continue…<br />
  44. 44. Case Study: Leading news broadcaster<br />MediaBaron gave them the ease of accessing video footages by providing them online e-library which bypasses the following cumbersome tasks for them<br />Producers/Journalists were searching shots on a custom built browser which is accessible in their library. The software points out the Tape number where the shot is <br />Producer/Journalist then take the tape out of the library shelf, watch it on a VTR, mark in/out time codes <br />Handover the tapes and details to ingesting department for capture. The Ingestion dept captures the shot and assigns it to corresponding video Editor for editing and packaging. The whole process easily takes away 30-60 mins of time and even more depending on the number of tapes, length of the selected clip etc.<br />How Movico has helped MCCS<br />Movico Technologies at its Media Process Outsourcing division digitized all the footages from STAR News (DVCAM tapes) through its Capture Server. During the process as tape digitization finishes, the digitized content is been assigned to the Taggers for tagging and generation of e-library. Once shot marking and tagging is finished, its been sent for Quality checking by trained QC executives. After QC, the client visited our office for final approval and once its being approved we shipped back all the AV files, Tagging data with MB software to the MCCS office for Final installation. <br />Continue…<br />
  45. 45. Case Study: Leading news broadcaster<br />How Movico has helped MCCS<br />Movico Technologies at its Media Process Outsourcing division digitized all the footages from STAR News (DVCAM tapes) through its Capture Server. During the process as tape digitization finishes, the digitized content is been assigned to the Taggers for tagging and generation of e-library. Once shot marking and tagging is finished, its been sent for Quality checking by trained QC executives. After QC, the client visited our office for final approval and once its being approved we shipped back all the AV files, Tagging data with MB software to the MCCS office for Final installation. <br />The Benefit to the customer<br />Post MediaBaron installation, Journalists, producers & editors can now easily access the online video database through MediaBaron catalog station. MediaBaron catalog station allows them to quickly retrieve low-res proxy videos through keyword search, preview them, create a rough cut. They can then export these rough cuts/shots/sequences to the Video editor directly using AAF/MXF/EDL export option in MediaBaron, so that the editor gets a Broadcast Quality Hi-Res in his NLE. <br />This helped MCCS in saving tremendous amount of time in turning shots into a complete news package.<br />Continue…<br />
  46. 46. MediaBaron workflow diagram for TV Channels<br />
  47. 47. Contact<br />ArvindJha, <br />Director, Movico Technologies Private Limited<br />Phones: <br />91-124-4235946 <br />(between 9 am and 6 pm India Time)<br />Mobile:<br />91-9810491031 <br />(available 24X7)<br />Email: <br />arvind@movicotech.com<br />For more information visit us at www.movicotech.com<br />

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