Your Direct Response Solution
         Starts Here!




      www.newportpro.com
About Us


Long and established track record in producing short and
long form infomercials and commercials that generate
results!

Our expertise comes from 15 years in the pre-production,
production, and post-production business with over
$1billion in sales generated for our clients.

Full on-site production facilities

Combined talent is 30+ years in DRTV campaign
production and management for over 200 brands.
                                                           2
Key Takeaways


We know and understand your business

Geographic proximity

Relevant experience

Technology efficiencies and cost savings

Price flexibility



                                           3
Recognized Excellence

"Newport Pro did such a terrific job, they
made me look like a hero to my clients…”
           Ian H.E. Crockett, President
          Hunter Barth Advertising, Inc.



 Ranked Top 15 By Jordan Whitney




 Nominated Best Short Form




 “ Ding King”, Jordan Whitney
 #1 Automotive



 “Eye Q” Jordan Whitney Top 10

                                             4
Some of our Great Brands & Partners
      HOUSEHOLD                 ENTERTAINMENT




    HEALTH & FITNESS              AGENCIES




MEDICAL SERVICES & DEVICES        LIFESTYLE




    FINANCIAL SERVICES       EDUCATION/NON-PROFIT




                                                    5
Newport Pro Solutions Headlines
   Lead Generation Solution
                                                                  Web Traffic Solution



60-second Direct Response Spot generated
200% increase in sales leads within first          2 airings generated 1000% increase in web traffic!
month of airing!




                         Creative Solution
     A creative re-edit of 30-minute infomercial resulted in an
     increase in media ratio return almost 200%
Our DRTV Solutions Capabilities

From creative to production to campaign and backend management,
our DRTV solution is to provide you with “one-stop-shop” services:

                                              Client             Pre and
                                            Strategy –           Post
                                            Concept,             Production
                                           Script, Offer


                               Final                   Client
                            Mastering&                                        Set Design
                            Tape Stock                                           & Art
                                                                              Production



                             Camera                                             Crew -
                             Master &                                          Director,
                            Tape Stock                                      Producer, Line
                                                      Services
                                                                             Producer, PA
Other Services Available:
                                         Online, Offline
• Media Planning & Buying                 Editing, 3-D          Wardrobe,
                                          Animation,            Catering,
• Digital Marketing
                                             Audio               Stylist
• Teleservices                            Sweetening
• Fulfillment                Applying the tenets of database, analytics
• Backend Reporting           and brand planning to the digital realm
                                                                                             7
Production Management



       Facilities
         Crew
      Equipment
Our Production Facilities




                        Client Conference Room & Viewing Area
Production Stage




                           Final Cut Pro & Avid Edit Bays
Production Management
We manage Production from Concept to Delivery with the following Services:

Stage and Locations                                   Personnel & Crew
• Newport Pro Stage Facility                          • Talent Casting – Primary, Host, Extras
•Newport Pro Stage Personnel                          • Director, Director of Photography
•Off site staging                                     •Producer, Line Producer, Coordinator, PA
•Custom Set Design/Build                              •Steady Cam, Gaffer, Grip, Teleprompter Operator
•Location Scouting                                    •Audio Technician
•Permit and Parking                                   • Make Up Artist, Craft Services, Food Stylist
                                                      • Concepting, Scripting
Equipment
                                                      Post Production
• Camera Package – SONY DSR 500
                                                      • Online, Offline Editing
• Lighting Package – ARRI Kit with 1K, 650/350 mini
                                                      • 2D, 3D Graphics, Animation
• Steady Cam, Matte Box, Various Camera Filters
                                                      • Special FX, Audio Recording, Sweetening, VO
• Audio, Package, Microphone
                                                      • Video, DVD, CD Rom Encoding
• Dolly Track, Jib, Crane
                                                      • DVD, CD-Rom Authoring


                      Call or Email For Our Competitive Rates!
Campaign & Marketing
        Management

       Media Planning & Buying
Merchant Bank Services Consultation
         Telemarketing Setup
Fulfillment & Customer Service Setup
          Backend Reporting
       Packaging, Design & Print
           Digital Marketing
DRTV Customer Behavior Objectives

Your Direct Marketing Campaign will generate the following
behaviors:
                      Cognitive
                   The brand is innovative,
                      essential, easy to
                  use,committed to customer



          Psychological            Desired
             Excited about         Behavior
            brand, relieved      Rush to the phone
           about a solution,     or website to order
            anxious to use,
           motivated to call.




                                                             12
Campaign & Marketing Management
        We consult and manage your campaign with the following services::
Media Planning & Buying                    Telemarketing Services                        Packaging, Design
• Effective media management including     • Assist set up with appropriate              • Assist in development and
selection of best media buyer and          telemarketing center directly correlated to   design of product packaging to
selection of best media rates              client’s product and offer configuration.     enhance perceived value of
                                                                                         product.
• Maximize selling power of media          • Assist with scripting to optimize call
                                           conversion.                                   • Packaging, logo, collateral
• Develop test plans to ensure best
                                                                                         designs
performing combination of pricing, offer
configuration, geo-target and day parts                                                  • Printing
                                           Fulfillment & Customer Services
• Provide post-media test analysis
                                           • Assist in setup with fulfillment house
• Determine timing for rollout based on    best suited to particular client needs.
test plans
                                           • Fulfillment center will process
                                           payments, assemble and mail packages          Backend Reporting
Merchant Bank Consultation                 and returns. Can also assist in providing
                                                                                         • Design reporting tool that
• Assist set up with merchant account      customer care.
                                                                                         provides timely reporting of
service companies that provide approval                                                  media, web and telemarketing.
of processed product sales
                                           Digital Services
• Assistance with problem credit cards,
charge backs, refunds and multi-payment    • Assist in setup with selection of
processing                                 appropriate direct response digital / web
                                           services company.
                                           • Assist in offer configuration, scripting,
                                           web assets to optimize visits, conversion,
                                           revenue.
Client Roster
                             Financial Services            Educational                    Commercials/Promotion
Advertising Agencies
                             •Online Trading Academy       •Hooked On Phonics             •Best Western
•Doner
                             •Ultimate Opportunity         •Amber Watch                   •Pacific Sunwear
•Hunter Barth/Orange Label
                             • 10% Down                    •Richard Nixon Library         •First American
•SOS
                             • Debt Negotiation            Household                      •Hyundai
•Mindshare Creative                                        •Honeywell Quiet Clean         •Doctors of California
                             • Smart Funding
•Ervin Bell                                                •Omelet Pan                    •Karl Strauss
                             Health & Fitness
•Device Pharm                •Everlast Cross Conditioner   •Eggstractor                   •Airport Bus
Cosmetics, Skin Care         •Perfect 10                   •Great Big Griddle             •Ripley’s Believe It Or Not!
•White Brilliance            •Palm Pilates                 •Smart Peeler                  •Hollywood Wax Museum

•Fast White                  •Molecular Fitness            •Smart Inventions              •Bellagio
                             •American Dental Supply       •Smart Bag                     •MTV
•Botopical
                             •Dermal Corp                  •Smart Carousel                •Sundance Spas
•More Hair
                             •Health Step                  •Flexwing Flyer                •TCS Foreclosures
•Perfect 10
                             •Body Burner                  •Command Force Chopper         •Meguiar’sCar Wax
•NuSkin                                                    •Black and Decker
                             •Spinal Pain Specialist                                      •KD Pools
•Johnson & Johnson                                         •iGO                           •Price Pfister
                             •Super Sea Veg
•Gynacare                    •RDM Dermasonic               Wireless/Entertainment         •Device Pharm
•Dermasonic                  •Aqua Extremes                •DotCom Wireless               •Future Video
•Eye Q                       •Power Ski                    •Newport Beach Film Festival   •Rhino Off road
•Collagen 5                  •Arthro7                      •My Mobile Watchdog            •Sundance Spas
Have Questions?

        Contact us at:
       Newport Pro LLC
1900 E. Warner Avenue, Suite E
  Santa Ana, California 92705
  Telephone: (949) 468-2121
   Facsimile: (949) 468-2122
 Email: info@newportpro.com
 Website: www.newportpro.com

Newport Pro Capabilities

  • 1.
    Your Direct ResponseSolution Starts Here! www.newportpro.com
  • 2.
    About Us Long andestablished track record in producing short and long form infomercials and commercials that generate results! Our expertise comes from 15 years in the pre-production, production, and post-production business with over $1billion in sales generated for our clients. Full on-site production facilities Combined talent is 30+ years in DRTV campaign production and management for over 200 brands. 2
  • 3.
    Key Takeaways We knowand understand your business Geographic proximity Relevant experience Technology efficiencies and cost savings Price flexibility 3
  • 4.
    Recognized Excellence "Newport Prodid such a terrific job, they made me look like a hero to my clients…” Ian H.E. Crockett, President Hunter Barth Advertising, Inc. Ranked Top 15 By Jordan Whitney Nominated Best Short Form “ Ding King”, Jordan Whitney #1 Automotive “Eye Q” Jordan Whitney Top 10 4
  • 5.
    Some of ourGreat Brands & Partners HOUSEHOLD ENTERTAINMENT HEALTH & FITNESS AGENCIES MEDICAL SERVICES & DEVICES LIFESTYLE FINANCIAL SERVICES EDUCATION/NON-PROFIT 5
  • 6.
    Newport Pro SolutionsHeadlines Lead Generation Solution Web Traffic Solution 60-second Direct Response Spot generated 200% increase in sales leads within first 2 airings generated 1000% increase in web traffic! month of airing! Creative Solution A creative re-edit of 30-minute infomercial resulted in an increase in media ratio return almost 200%
  • 7.
    Our DRTV SolutionsCapabilities From creative to production to campaign and backend management, our DRTV solution is to provide you with “one-stop-shop” services: Client Pre and Strategy – Post Concept, Production Script, Offer Final Client Mastering& Set Design Tape Stock & Art Production Camera Crew - Master & Director, Tape Stock Producer, Line Services Producer, PA Other Services Available: Online, Offline • Media Planning & Buying Editing, 3-D Wardrobe, Animation, Catering, • Digital Marketing Audio Stylist • Teleservices Sweetening • Fulfillment Applying the tenets of database, analytics • Backend Reporting and brand planning to the digital realm 7
  • 8.
    Production Management Facilities Crew Equipment
  • 9.
    Our Production Facilities Client Conference Room & Viewing Area Production Stage Final Cut Pro & Avid Edit Bays
  • 10.
    Production Management We manageProduction from Concept to Delivery with the following Services: Stage and Locations Personnel & Crew • Newport Pro Stage Facility • Talent Casting – Primary, Host, Extras •Newport Pro Stage Personnel • Director, Director of Photography •Off site staging •Producer, Line Producer, Coordinator, PA •Custom Set Design/Build •Steady Cam, Gaffer, Grip, Teleprompter Operator •Location Scouting •Audio Technician •Permit and Parking • Make Up Artist, Craft Services, Food Stylist • Concepting, Scripting Equipment Post Production • Camera Package – SONY DSR 500 • Online, Offline Editing • Lighting Package – ARRI Kit with 1K, 650/350 mini • 2D, 3D Graphics, Animation • Steady Cam, Matte Box, Various Camera Filters • Special FX, Audio Recording, Sweetening, VO • Audio, Package, Microphone • Video, DVD, CD Rom Encoding • Dolly Track, Jib, Crane • DVD, CD-Rom Authoring Call or Email For Our Competitive Rates!
  • 11.
    Campaign & Marketing Management Media Planning & Buying Merchant Bank Services Consultation Telemarketing Setup Fulfillment & Customer Service Setup Backend Reporting Packaging, Design & Print Digital Marketing
  • 12.
    DRTV Customer BehaviorObjectives Your Direct Marketing Campaign will generate the following behaviors: Cognitive The brand is innovative, essential, easy to use,committed to customer Psychological Desired Excited about Behavior brand, relieved Rush to the phone about a solution, or website to order anxious to use, motivated to call. 12
  • 13.
    Campaign & MarketingManagement We consult and manage your campaign with the following services:: Media Planning & Buying Telemarketing Services Packaging, Design • Effective media management including • Assist set up with appropriate • Assist in development and selection of best media buyer and telemarketing center directly correlated to design of product packaging to selection of best media rates client’s product and offer configuration. enhance perceived value of product. • Maximize selling power of media • Assist with scripting to optimize call conversion. • Packaging, logo, collateral • Develop test plans to ensure best designs performing combination of pricing, offer configuration, geo-target and day parts • Printing Fulfillment & Customer Services • Provide post-media test analysis • Assist in setup with fulfillment house • Determine timing for rollout based on best suited to particular client needs. test plans • Fulfillment center will process payments, assemble and mail packages Backend Reporting Merchant Bank Consultation and returns. Can also assist in providing • Design reporting tool that • Assist set up with merchant account customer care. provides timely reporting of service companies that provide approval media, web and telemarketing. of processed product sales Digital Services • Assistance with problem credit cards, charge backs, refunds and multi-payment • Assist in setup with selection of processing appropriate direct response digital / web services company. • Assist in offer configuration, scripting, web assets to optimize visits, conversion, revenue.
  • 14.
    Client Roster Financial Services Educational Commercials/Promotion Advertising Agencies •Online Trading Academy •Hooked On Phonics •Best Western •Doner •Ultimate Opportunity •Amber Watch •Pacific Sunwear •Hunter Barth/Orange Label • 10% Down •Richard Nixon Library •First American •SOS • Debt Negotiation Household •Hyundai •Mindshare Creative •Honeywell Quiet Clean •Doctors of California • Smart Funding •Ervin Bell •Omelet Pan •Karl Strauss Health & Fitness •Device Pharm •Everlast Cross Conditioner •Eggstractor •Airport Bus Cosmetics, Skin Care •Perfect 10 •Great Big Griddle •Ripley’s Believe It Or Not! •White Brilliance •Palm Pilates •Smart Peeler •Hollywood Wax Museum •Fast White •Molecular Fitness •Smart Inventions •Bellagio •American Dental Supply •Smart Bag •MTV •Botopical •Dermal Corp •Smart Carousel •Sundance Spas •More Hair •Health Step •Flexwing Flyer •TCS Foreclosures •Perfect 10 •Body Burner •Command Force Chopper •Meguiar’sCar Wax •NuSkin •Black and Decker •Spinal Pain Specialist •KD Pools •Johnson & Johnson •iGO •Price Pfister •Super Sea Veg •Gynacare •RDM Dermasonic Wireless/Entertainment •Device Pharm •Dermasonic •Aqua Extremes •DotCom Wireless •Future Video •Eye Q •Power Ski •Newport Beach Film Festival •Rhino Off road •Collagen 5 •Arthro7 •My Mobile Watchdog •Sundance Spas
  • 15.
    Have Questions? Contact us at: Newport Pro LLC 1900 E. Warner Avenue, Suite E Santa Ana, California 92705 Telephone: (949) 468-2121 Facsimile: (949) 468-2122 Email: info@newportpro.com Website: www.newportpro.com