The document discusses the concept of media convergence, where changes in communication technologies are reshaping how people interact with media and each other. A networked culture has emerged where producers and consumers connect in complex ways and audiences can directly interact with media. Collective intelligence refers to the sum of knowledge held by individuals in a group, where no single person knows everything but together they know a lot. The document also counters myths about convergence, noting that different devices will continue to coexist and old media forms will persist alongside new ones. Examples are given of transmedia storytelling through The Matrix and Lost franchises distributing narratives across multiple media platforms.