Media convergence refers to the flow of content across multiple media platforms and the cooperation between different media industries. Henry Jenkins argues there are four types of convergence: technological, social, cultural, and economic. Technological convergence involves old technologies evolving into new ones. Social convergence means everyone can participate in media through platforms like citizen journalism and blogging. Economic convergence allows for less costly production and greater outreach through digital promotion. Cultural convergence leads to a blending of cultures as media from different places is appreciated worldwide. The traditional boundaries between media are breaking down through this process of convergence driven by technological change.

1. Convergence in contemporary media
Saikat Chatterjee

2. Definition of Media convergence
With time & technological development, the
traditional media has evolved and joined hands
with the new media.

3. Why converge?
The rise of internet and technology has forced the old media to
adapt. People believe in accessibility and interaction now.

4. Difference between new & old media
Mobile & available on the go.
Allows consumer input.
No restrictions in citizen journalism.
Platform for all consumers to be producers.

5. Meikle’s dimensions of convergence
Graham Meikle states there are different dimensions of convergence within the
media.

6. Jenkins on Convergence
Henry Jenkins argues there are four types of
convergence – Technological, Social, Cultural and
Economical.

7. Technological convergence
Old technology morphing into new ones.
Example? Typewriter to a computer.

8. Social convergence
Everyone is a part of the media now. No restrictions, no qualifications.
Everyone has a voice.
Citizen Journalism, blogging has given the society a platform to be a part of
the media.

9. Economical convergence
Less effort, more outreach. Going digital has helped organisations with
promotion & advertising. Example – Film promotion across continents.

10. Cultural convergence
Merging of cultures. For example, films from difference cultures being
appreciated everywhere, or say the growth of McDonalds (American culture)
across the world.
China
Dubai

11. Critically defining convergence
“The flow of content across multiple media platforms, the cooperation
between multiple media industries and the migratory behavior of media
audiences who will go almost anywhere in search of the kinds of entertainment
experiences they want [...] Convergence is a word that manages to describe
technological, industrial, cultural and social changes [...] (Henry Jenkins,2006)
“The ‘ coming together ’ of previously separate industries (computing,
printing, film, audio etc.) which increasingly use the same or related
technology and skilled workers. A feature of the contemporary media
environment, convergence is a product of mergers between companies in
different sectors as well as an outcome of technological development.
(Branston and Stafford, 2010 )

12. Advantages of media convergence
Low cost of production
Greater outreach
Easily available information
Better media experience

13. Disadvantages of Media convergence
Information overload
Questionable accuracy of information
Requires tech-savvy audience

14. Conclusion
Media will continue to evolve with the help of
technology and the internet.
Traditional media may not necessarily die, but
they will continue to adapt for survival.
Digitisation & globalisation growth to continue.

15. Bibliography
Jenkins, H. (2004). The cultural logic of media convergence. International
journal of cultural studies, 7(1), 33-43.
Jenkins, H. (2001). Convergence? I diverge. Technology review, 104(5), 93.
Meikle, G., & Young, S. (2012). Media convergence: Networked digital media
in everyday life
Jenkins, H. (2006). Convergence culture: Where old and new media collide.
NYU press.fe. Basingstoke: Palgrave Macmillan.
Wirth, M. O. (2006). Issues in media convergence. Handbook of media
management and economics, 445-462.