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Convergence Culture
The document discusses the concept of convergence culture, highlighting trends in media production and consumption where audiences actively participate as content creators. It outlines both top-down and bottom-up convergence, emphasizing the role of user-generated content across various platforms like blogs, podcasts, and video-sharing sites. Additionally, it addresses the impact of this convergence on media industries, including the integration of new formats and the blurring lines between consumers and producers.
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Convergence Culture
- 1. convergence culture generaltrends: media using =media making but: remember the participation gap) top down convergence: horizontal & vertical integration of media companies bottom up convergence: media multitasking & concurrent media exposure key issues: the audience (co-) creates & the industry responds new genres: crossmedia & transmedia storytelling media use as “free labor” living our lives as completely mediated
- 2. media using ismedia making
- 3.
- 4.
- 5. Web 2.0: socialmedia, user-generated content
- 6.
- 7.
- 8.
- 9.
- 10. The People FormerlyKnown As The Audience
- 11. writing and UGC:blogs
- 12. writing and UGC:wikis
- 13. audio and UGC:podcasts
- 14. audio and UGC:audioblogs
- 15. video and UGC:the YouTube phenomenon
- 16. Have you everuploaded a video to YouTube (or a similar videosharing website)? Yes 55% No 45%
- 17. games and UGC:machinema
- 18. games and UGC:mods
- 19.
- 20.
- 21.
- 22. media concentration /integration / cross-ownership
- 23.
- 24.
- 25.
- 26.
- 27.
- 28. new industry formats:SMS/MMS TV
- 29. new industry formats:interactive/viral advertising
- 30.
- 31. new industry formats:participatory games
- 32. blurring the boundariesbetween “industry” and “audience” in production
- 33. industry co-opts consumersas free labor
- 34.
- 35.
- 36.
- 37. when production isconsumption (and vice versa) reality becomes the media
- 38. Media converges withreality TXTual Healing
- 39.
- 40. mediating ourselves: medialife storytelling
Editor's Notes
- #3 audience filmmaking
- #4 FIRST of 2 KEY ideas that co-determine (the future of) Media Work: Convergence Culture Meaning: top down (multimedia, cross-media integration) and bottom-up (consumer as producer/co-creator of content and mediated experience) This perhaps offers a more comprehensive and hopeful outlook for Media Work
- #5 Concurrent media exposure: media using
- #6 Web 2.0: media use = productive
- #7 Media using = media making
- #8 Media using = media making
- #12 writing: blogs http://wefeelfine.org/
- #13 2. writing: Wikipedia Foundede by Jimmy Wales (PhD 1994 IU)
- #14 2. audio: podcasts http://www.mugglenet.com/mugglecast/ Website strated by 15-year old kid from nortwest Indiana
- #15 http://www.clickitticket.com/articles/topmusicblogs.htm
- #16 Video: Youtube http://www.youtube.com/watch?v=NLlGopyXT_g (Michael Wesh: Kansas State U: http://mediatedcultures.net/mediatedculture.htm)
- #18 Machinema: This Spartan Life: http://www.thisspartanlife.com/
- #20 recap bottom up convergence culture: the audience creates; ex.: Velvet Strike http://www.opensorcery.net/velvet-strike/
- #22 FIRST of 2 KEY ideas that co-determine (the future of) Media Work: Convergence Culture Meaning: top down (multimedia, cross-media integration) and bottom-up (consumer as producer/co-creator of content and mediated experience) This perhaps offers a more comprehensive and hopeful outlook for Media Work
- #23 TOP DOWN CC: INTEGRATION We need to look at LARGE or SMALL companies differently they are all interconnected HUGE communicative complexity High labor mobility and contingency Opportunities for CONTROL as well as creative FREEDOM
- #24 Topdown cc hor+vert integration of media industries
- #25 Crossmedia storytelling http://www.atom.com/spotlights/starwars/challenge/ http://www.atom.com/funny_videos/sw_tarkin_n_friends/ http://www.atom.com/atomtv/
- #26 Transmedia storytelling
- #27 Nine Inch Nails Year Zero http://yearzero.nin.com/
- #28 Tru Blood campaign http://creativity-online.com/?action=news:article&newsId=130134&sectionId=behind_the_work
- #29 Yarosa: http://www.tmg-company.com/yarosa/
- #31 http://www.youtube.com/watch?v=AokB48BeRm4 voorbeeld: http://www.youtube.com/watch?v=JpQwuYmqRAQ&feature=related
- #36 http://www.unlockxbox.com/gameIdeas/theFinalists.aspx
- #37 http://vids.myspace.com/index.cfm?fuseaction=vids.individual&VideoID=17554781 http://www.myspace.com/storytellerchallenge
- #39 Allows us to make media our of places.
- #40 Allows us to play within our spaces: http://www.streetwars.net/
- #41 We are increasingly mediating ourselves. Our experiences are an amalgamation of the experiences we have, but also the things we do and create.