This document provides guidance on creating an effective 2-minute elevator pitch for a startup. It recommends focusing on clearly defining the problem being solved, quantifying the size of the market and demand, explaining why the proposed solution is best, and highlighting the experience and qualifications of the founding team. The pitch should be planned and rehearsed, customized for different audiences, use engaging storytelling and body language, and emphasize the most important details within the first 5 seconds and overall within 2 minutes.

1. 2 Min Pitch
Less is More

2. Why it is important?
1. Helps in building the first impression about your startup
2. Lets you seize all opportunities (networking events, casual
meetings, mentorship meeting)
3. Helps you and the team to understand your business
4. Helps when hiring new people
5. And more ..

3. How to build the perfect Elevator pitch

4. What is the problem you are trying to solve?

5. How many people need a solution for this problem?

6. How your company is providing the best solution?

7. Now the problem and demand should be clear
“every investor is looking to see that there is a big
demand for the suggested solution”

8. Why you and your team are the best to do this
solution what makes people trust you?
Industry experience
Team qualities
We have been doing this for the last ….. ?
Research
Connection
Singed agreements
Trusted partners
Testimonials
Tracked performance
Awards
Etc….

9. Choose the best one that can represent your team.
We prefer him to be the CEO but it is ok if it was another team member.

10. It shouldn’t be spontaneous

11. It is Planned

12. Have different scenarios for different audiences
Customers, new team members, investors, mentors

13. Make them relate to it as you can, make it personal
Try to tell a story that they can relate to
Example:
1-During my work at X company we usually faced Y problem
2-Do you find it hard to find a taxi …

14. Use clear simple words

15. Focus on defining the problem in clear words

16. Prepare accurate numbers

17. Be Smart when talking about market size and
demand
Include it at the story
Example:
1- there is now more than 20 million young mom online that wants a solution I can provide
2- we are not the only ones who suffer from this, there is more than 3 million in uae only who
would love to hear about a service like ours

18. Ask Question and answer them
Example:
1- Do you know why people will shift from facebook to us? Because we are more private and
focused

19. Talk about your solution “startup in a clear language”

20. Use body language, use different voice tones
You are not reading

21. Its like a play
So choose the perfect start the first 5 sec. can determine the rest
Example:
Do you know that there is a baby born in Egypt every min which means that there is a mom every min

22. Rehearse a lot
Rehearse with team members and others and get their feedback

23. Listen, learn, develop
Listen to feedback and adjust your elevator pitch

24. Shorter is better

25. Smile 

26. Keep Eye Contact

27. Lets see some examples

28. Work on your two min pitch