Our first tutorial for MKTG6015 Digital and Social Media Marketing.

1. Welcome to digital marketing

2. Tutorial 1
Mr.Sergio Pinzon

3. Sergio Pinzon
♦ Philanthropist
♦ Industrialengineer
♦ Twomasters:MasterofcommercemajormarketingandstrategicmanagementandIndustrialmaintenance
♦ Lecturerfor10yearsnow
♦ LectureatTorrensuniversityandUBSS
♦ CurrentlyworkingforUsydasHRconsultantandtutor
♦ Owneroftwobusiness:ExotikandP&Co

4. Industry Experience
♦Projectmanagerandmarketingconsultantforanengineeringcompany
♦Entrepreneurinthehospitalityindustry
♦Businessandmarketingconsultant
♦HRconsultant
♦Blogs writer

5. Introduce a new friend
• Divide into pairs.
• Each person talks about him/herself
• Share a certain piece of information.
• After five minutes, the participants introduce the other person to the rest of the class.

6. Introduce a new friend
• Your name
• What is your degree/major
• What is one digital marketing that you are curious about?
• A fun fact about you

7. Outline
• Housekeeping
• Ground rules
• Assessment schedule
• Activity 1
• Activity 2

8. Housekeeping
• Attendance = 80%
• Groups – something to think about, but you will need to have your groups of up to
5 people by Week 3
• This course is designed to be about the now…its designed to be realistic and
reflect everything that’s going on in the current digital space!

9. Ground rules
• We need to be on time
• Preparing for each tutorial
• Active participation
• Respect for the perspectives of other students
• When somebody speaks, everyone listens, we won’t interrupt
• It’s OK to make mistakes
• Asking questions is good
• We will help each other understand the material
• We will ask for help if we are having difficulties

10. The use of mobile
phone in class

11. Assessment
schedule

12. Assessment schedule
Participation
(10%)
•All semester
3 Quizzes (18%)
•Week 4,5,6)
•Open for 72 hours
Project part 1
(10%)
•Week 8 (Friday 5
pm)
Project part 2
(25%)
•Week 13 (Friday 5
pm)
Final exam
(35%)
•Exam period
Research
participation
(2%)
•Research profiles

13. "Put yourself in the
consumers shoes"
• When we use digital marketing strategies
we must never lose sight of the fact that
we are ultimately often the end user.

14. "Put yourself in the
consumers shoes"
• Consistent evaluation of Customer Empathy
HELPS us make sure out messages as
marketers get through to the consumer

15. Put yourself in the consumers shoes"
ANSWER THE FOLLOWING:
1. Firstly, list some examples that come to mind of digital advertising you enjoyed
seeing (e.g. Youtube ad, insta ad, Tiktok etc.)
2. Why do you think these were successful at getting your attention and more
importantly, did not annoy you when you saw them?
4.What do you not like about them?

16. Activity 2
Pick three of these and
broadly suggest some strategies that
come to mind that can help overcome
three of these reasons that consumers
find digital ads annoying
(Hint think about the ads you like)

17. THANK YOU