entrepreneurz

1. The Lean
Startup :
Questions
1. In your opinion what is the biggest benefit and challenge of
implementing a lean startup approach when creating a new
business?
2. How can the lean startup approach be implemented to develop a
sustainable business model?
3. What is the difference between the lean startup approach and
the customer discovery process?

2. Customer Discovery II

3. What is the purpose of problem
discovery interviews?

4. What is the purpose of problem
discovery interviews?
Allow you to understand customer in
order to identify their needs or
uncover significant problems they are
facing.

5. Problem discovery interviews: Bad
Questions

6. Problem discovery interviews: Good
Approach

7. Copyright © 2015 Pearson Education, Inc. All Rights Reserved
Interview Script (use as starting point, can modify)
1. What does a typical week look like for someone who [role]?
2. What is the hardest part for you about being a [role]?
3. Can you tell me about the last time [problem] happened to
you?
4. What emotions come up for you as you think about [problem]?
5. When was the last time you tried to solve [problem]?
6. Do you know anyone else experiencing a similar [problem]?
7. What’s not ideal about your current solution to [problem]?
8. How did you find your current solution to [problem]?
9. What other challenges are you facing?

8. Copyright © 2015 Pearson Education, Inc. All Rights Reserved
Activity: Problem Discovery Interviews
• Groups of 3
• Roles
• Entrepreneur: conducts customer interview, writes down
notes, and comes up with business ideas.
• Customer: talks to the entrepreneurs, answers their
questions, ranks quality of entrepreneur’s ideas.
• Auditor: makes sure the entrepreneurs and customer
follow rules, calculates the entrepreneur’s score.
• Entrepreneur asks questions during interview while auditor
evaluates outcome on scorecard. 15 minutes total per round,
3 total rounds.
• Rotate roles twice.

9. Reflection

10. Copyright © 2015 Pearson Education, Inc. All Rights Reserved
Reflection
• Which questions produced the most valuable
information?
• What questions should be avoided?
• What interesting problems/needs and business ideas
came up?
• What is the value of conducting these types of
interviews?
• What surprised you the most during the role-play
exercise and why?

11. Copyright © 2015 Pearson Education, Inc. All Rights Reserved
Reminders
1. Friends and Family Interviews: due 2/22 by 11pm
2. Who Are Early Adopters? due 2/22 by 11pm

12. Have a Great
Day!