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Full-Stack PM - From Idea to Operations by Uber Sr PM.pdf

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Full-Stack PM - From Idea to Operations by Uber Sr PM.pdf

  1. 1. Full-Stack PM - From Idea to Operations by Uber Sr PM productschool.com
  2. 2. Your Product Management Certificate Path Certificates Product Manager Certification™ Senior Product Manager Certification™ Product Leader Certification™
  3. 3. Corporate Training Level Up Your Team Management Skills productschool.com
  4. 4. Come join us on Launch! Become part of our exclusive community Where Product People go to connect, exchange ideas and build better together! Join exclusive product community
  5. 5. Free Product Management Resources Resources Events Courses Podcasts Newsletters Communities eBooks and Reports
  6. 6. Hi! I’m Rafa Nascimento ● Brazillian Sr Product Manager @ Uber ● 20 years in the tech industry ● 10 years in leadership and Product Management ● Built the personal financial planning tool Vai Sobrar! ● Builds technologies that better our everyday lives
  7. 7. First things first
  8. 8. The PM is responsible for evaluating opportunities and determining what gets built and delivered to customers. Source: Inspired, Cagan
  9. 9. ● Deep knowledge of the customer ● Deep knowledge of the data ● Deep knowledge of the business/product ● Deep knowledge of the industry/market Source: Inspired, Cagan
  10. 10. “Like a CEO, the product manager must deeply understand all aspects of the business.” - Marty Cagan
  11. 11. PM Exec. Team Sales Operations Marketing Customers UX Data Engineering
  12. 12. ● Finance ● Social Media ● Devices ● Platforms ● Mobility ● Streaming
  13. 13. The line between tech and business no longer exists.
  14. 14. Source: The Product Manager
  15. 15. ● Growth Product Manager ● Technical Product Manager ● Data Product Manager ● Platform Product Manager ● Product Marketing Manager ● Consumer Product Manager ● Enterprise Product Manager ● Internal Product Manager ● Strategic Product Manager ● Delivery Product Manager ● <You name it>
  16. 16. Rafa Nascimento Senior VP of Digital Consumer Products (Growth)
  17. 17. Industry needs
  18. 18. Source: Product Focus
  19. 19. Source: Product Plan
  20. 20. Enter the Full-Stack
  21. 21. ● Build cross-organizational solutions ● Optimal verbal and written communication ● Lead and organize complex, multi-quarter projects ● Curiosity and domain expertise ● Balance short-term goals and long-term vision ● Influence business decisions based on data and metrics ● Operate between detailed technical situations and strategic business situations ● Interpersonal skills ● Build consensus ● Navigate ambiguity ● Tech and business savvy ● Storytelling with data ● Own the end-to-end experience ● Holistic view ● Passion for user experience ● Experimentation ● Strong technical skills
  22. 22. ● Execute cross-organizational projects ● Optimal verbal and written communication ● Domain/Industry/Market expertise ● Strategic thinking ● Analytical influence and decision-making ● Interpersonal skills ● Tech and business savvy ● Own the end-to-end experience
  23. 23. The average PM job posting The essential PM ● Execute cross-organizational projects ● Optimal verbal and written communication ● Domain/Industry/Market expertise ● Strategic thinking ● Analytical influence and decision-making ● Interpersonal skills ● Tech and business savvy ● Own the end-to-end experience ● Deep knowledge of the customer ● Deep knowledge of the data ● Deep knowledge of the business/product ● Deep knowledge of the industry/market
  24. 24. Source: Product Focus
  25. 25. Thank you! rafaelnascimento.co rafanasil
  26. 26. www.productschool.com Part-time Product Management Training Courses and Corporate Training
  27. 27. Part-time Product Management Training Courses and Corporate Training productschool.com

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